Rural markets differ from urban markets in their economic and functional characteristics. Rural areas have industries like agriculture, forestry, and handlooms. The government introduced reforms in the 2017-18 Union Budget to uplift rural markets, allocating Rs 48,000 crore to the MGNREGA program, the highest amount ever. Developing rural markets can help reduce urban population burden, generate employment, improve living standards, and utilize untapped rural resources.
For all those interested in "European Common Agricultural Policy" - my new infoposter "ECONOMICS" is now available:
- the poster gives an overview of the development of economic theory from its beginnings.
- the poster shows the historical roots of economic ideas and their application to contemporary economic policy debates.
View and order at http://www.cee-portal.at/PrestaShop
Best regards
Martin Kolmhofer
157,000 jobs were added in July 2018. The unemployment rate clocked in at 3.9%, almost reaching an 18-year low. Over the past three months, the number of jobs added averages out to 224,000. Check out our infographic for more details on the July 2018 Jobs Report.
For all those interested in "European Common Agricultural Policy" - my new infoposter "ECONOMICS" is now available:
- the poster gives an overview of the development of economic theory from its beginnings.
- the poster shows the historical roots of economic ideas and their application to contemporary economic policy debates.
View and order at http://www.cee-portal.at/PrestaShop
Best regards
Martin Kolmhofer
157,000 jobs were added in July 2018. The unemployment rate clocked in at 3.9%, almost reaching an 18-year low. Over the past three months, the number of jobs added averages out to 224,000. Check out our infographic for more details on the July 2018 Jobs Report.
Development of agricultural e-commerce framework for India, a strategic appro...IJERA Editor
This study is aimed to put forward an inclusive and pertinent e-commerce framework that serves as a platform
for the development and improvement of rural agriculture sector in India; which plays a major role towards
socioeconomic development of rural livelihoods along with food security and poverty reduction. The main
approach used was to critically review and understand the National Informatics Centre (NIC) and the Ministry of
Agriculture policies. In general, these policies emphasize on promoting IT based information kiosks, establishing
gyan chaupals (Knowledge centers) in villages, construction of Agri-India knowledge portal. Next, the
challenges and information gaps were identified and translated in the form of agriculture e-commerce framework
which can be used to build an e-commerce application.
India‟s Economy is principally dominated by Agriculture with more than 70% population dependent onagriculture. It accounts for about 14 % of Gross Domestic Products of the country. India being predominantly agricultural, agripreneurs play very vital and important role in the agricultural value chain. They contribute significantly to increase the agricultural GDP by the process of their value addition. In order to tap the untapped potential rich and unexplored rural resources, agripreneurship has a huge scope. Significant growth in manufacturing and service sectors is contributing for the better living conditions and lifestyle of urban population whereas agriculture and allied sectors are still in back foot in providing the better living conditions in rural India. This paper highlights the issues and challenges in agripreneurship.
The transition in the rural economy in the last four decades is examined based on the analysis of growth and composition of output and employment. A reduction in the share of agriculture, and a dominance of non farm activities in the rural economy is noted from 2004–05 onwards. However, agriculture continues to be the predominant source of employment. Employment in the construction sector increased substantially but was not large enough to absorb workers leaving agriculture, resulting in a decline in rural employment after 2004–05. A serious imbalance has emerged in output and employment in different sectors in rural areas requiring urgent attention to create jobs in manufacturing, services, and construction. Creation of jobs in rural areas requires a complete rethink of rural industrialization. Dr. Saroj Kumari "Rural Development Strategies in India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-4 , June 2022, URL: https://www.ijtsrd.com/papers/ijtsrd49976.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/education/49976/rural-development-strategies-in-india/dr-saroj-kumari
Development of agricultural e-commerce framework for India, a strategic appro...IJERA Editor
This study is aimed to put forward an inclusive and pertinent e-commerce framework that serves as a platform
for the development and improvement of rural agriculture sector in India; which plays a major role towards
socioeconomic development of rural livelihoods along with food security and poverty reduction. The main
approach used was to critically review and understand the National Informatics Centre (NIC) and the Ministry of
Agriculture policies. In general, these policies emphasize on promoting IT based information kiosks, establishing
gyan chaupals (Knowledge centers) in villages, construction of Agri-India knowledge portal. Next, the
challenges and information gaps were identified and translated in the form of agriculture e-commerce framework
which can be used to build an e-commerce application.
India‟s Economy is principally dominated by Agriculture with more than 70% population dependent onagriculture. It accounts for about 14 % of Gross Domestic Products of the country. India being predominantly agricultural, agripreneurs play very vital and important role in the agricultural value chain. They contribute significantly to increase the agricultural GDP by the process of their value addition. In order to tap the untapped potential rich and unexplored rural resources, agripreneurship has a huge scope. Significant growth in manufacturing and service sectors is contributing for the better living conditions and lifestyle of urban population whereas agriculture and allied sectors are still in back foot in providing the better living conditions in rural India. This paper highlights the issues and challenges in agripreneurship.
The transition in the rural economy in the last four decades is examined based on the analysis of growth and composition of output and employment. A reduction in the share of agriculture, and a dominance of non farm activities in the rural economy is noted from 2004–05 onwards. However, agriculture continues to be the predominant source of employment. Employment in the construction sector increased substantially but was not large enough to absorb workers leaving agriculture, resulting in a decline in rural employment after 2004–05. A serious imbalance has emerged in output and employment in different sectors in rural areas requiring urgent attention to create jobs in manufacturing, services, and construction. Creation of jobs in rural areas requires a complete rethink of rural industrialization. Dr. Saroj Kumari "Rural Development Strategies in India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-4 , June 2022, URL: https://www.ijtsrd.com/papers/ijtsrd49976.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/education/49976/rural-development-strategies-in-india/dr-saroj-kumari
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Rural marketing growth is higher than urban marketing
1.
2. Rural market is different from urban market with respect to its
economic and functional characteristics.
Pattern of rural people are completely different.
Impact of globalization.
3. In rural areas, the business operates towards different industries,
which are agriculture, forest, and handloom industries.
For eg:
5. 1. Large population
2. Growth in market
3. New employment opportunities
4. Increasing income & purchasing power
5. Consumer behaviour change
6. 6. IT presentation in rural areas
7. Impact of globalization
8. Media
9. Accessibility of market
10.Competition in urban market
7. The Government has introduced various reforms in the Union
Budget 2017-18 to uplift the rural markets.
The allocation to the Mahatma Gandhi National Rural Employment
Guarantee Act (MGNREGA) has been Rs 48,000 crore (US$ 7.2
billion) in the year 2017-18 which is the highest ever allocated
amount.
8. 1
2
3
1. Reduce burden on urban population
2. Rapid economic growth
3. Employment generation
4. Improve standard of living
5. Development of agro based technology
9. 6. Optimum utilization of rural untapped resources
7. Easy marketability of agriculture based products
8. Improve rural infrastructure
9. Price stability
10. Quality of life and reduce crime