Role of media in rural society
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The document discusses the role of media and information and communication technology (ICT) in rural societies in India. It defines different types of media like newspapers, radio, television, and the internet. It explains how media educates people about human rights and social issues while also having disadvantages like biased reporting. ICT applications in rural India are described like e-Sewa in Andhra Pradesh, Akshaya in Kerala, and Drishtee Haat, an online marketplace. Challenges to ICT adoption are also outlined.
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Role of media in rural society
- 1. ROLE OF MEDIA IN RURAL SOCIETY By: Akhil Kaushik Participant 82nd Orientation Course, ASC Jaipur, Raj. Univ.
- 2. OUTLINE OF PRESENTATION Introduction. Role of Media. Pros & Cons of Media. ICT & its Impact. Conclusion. Media & its types. ICT’s Applications in Rural India
- 3. DEFINITION OF MEDIA 1. Generally, “Media” refers to various means of communication like : - • Newspaper, • Radio, • Television, • Internet, etc. 2. The term can also be used as a collective noun for press or news reporting agencies.
- 5. ROLE OF MEDIA • Educates us about human rights. • Builds the society. • Aware us against social & economic evils.
- 6. Advantages: 2 E’s of Media:- Education & Entertainment. Disadvantages: Masala News. Illicit content & bad impact on children. Biased. Benefits from Internet. Promoting literacy. Keeps us informed & updated.
- 7. • ICT means Information & Communication Technology means all technologies used for communication and information purposes. • It includes all media mentioned above like Internet, TC, Radio, etc.
- 8. • ICT is a basic infrastructure necessary for economic and social development of a country. • ICT helps to transmit & process info. b/w different parts of societies. • ICT is major tool for e-governance. • Internet plays a fundamental function in ICT role.
- 9. • Education • Job training • Health care • Food security • Environment management • Government efficiency • Communication
- 10. • Technology infrastructure • Human capacity • Awareness in citizens • Financial partnerships b/w public & private sectors • Political will • Creativity and management
- 12. • Initiated in June 2000 & currently has 6,500 centers. • Running in 40,000 villages in 10 Indian states. • Helped app. 4 million farmers to rise above poverty. • Internet kiosk in house of Sanchalak • Knowledge in regional language. • Relevant real-time agricultural info. Like: – Commodity prices, – local weather, – latest news, – reduces transaction costs by eliminating middle
- 13. • Strong presence in Andhra Pradesh, Assam & Uttar Pradesh. • It provide a sound kiosk-based service to deliver services such as: - > 1. Health, 2. Education, 3. Banking, 4. Micro-financing & 5. Livelihood services like rural BPOs.
- 14. • Drishtee Haat acts as an online platform where rural producers can price, upload and sell their own products to consumers from across the globe.
- 15. • It is an initiative of Kerala state IT mission to bridge up the digital divide. • Its aim is to setup a network of 6000 info. centers to educate atleast 1 member in each of 6.5 million families in Kerala.
- 16. Akshaya provides services like: -> • Data entry, • Computer & Internet training • Generate and distribute locally relevant content, • Issue of certificates, • Licenses, • Tax collection, etc.
- 19. • PCs remain expensive, fragile & quickly obsolete. • Softwares v/s regional languages. • Lack of Infrastructure • Lack of awareness among users. • Lack of realistic financial model. • Some part of population is excluded sometimes (Females, landless and backward classes).
- 20. • ICT can play a major role in development of rural India especially e-governance. • However, ICT faces many challenges & its still a long road to the destination. • Media is like a necessary evil as it has both positive & negative sides.