Phonethics is a full service digital marketing agency that has won numerous awards for its social media campaigns and mobile apps. It has expertise in social media content creation, media buying, website development, and digital campaigns. Some of its award-winning campaigns include #BappachiDiary for Sunrich Oil, which reached over 3.1 million people on social media, and an Inorbit Malls mobile app that generates millions of impressions annually. It has created successful campaigns and digital properties for clients in various industries including food, oil, dairy, and confectionery.

1. Phonethics
Award Winning Full Service Digital Marketing Agency
www.phonethics.in
Portfolio from Food, Confectionery, Oil, Dairy
and related Products & Brands

2. Awards & Accolades
Silver at ACEF for Successful Use
of CSR Activity category
Campaign: Tree of Smiles
Client: Inorbit Malls
Silver at IAMAI for efficient use of
social media Campaign:
#BappachiDiary
Client: Sunrich Oil, Ruchi Soya
Gold at ACEF for Mobile
Marketing Category
For: Inorbit In Mobile App
Client: Inorbit Malls
Limca Book of Records for hosting
an exclusive Online Shopping Mela
for merchants & customers
Client: ShopLocal
IDMA for Best Mobile App
Madhuri Dixit-Nene Fan App
Client: Madhuri Dixit-Nene
Shortlisted at Cannes (2012) for
‘Best Use of Integrated Media’
Campaign: New Start of India
Client: Nissan Micra, Nissan Motors
India PR & Corporate Award for
Best use of Social Media for Nissan
Micra Facebook page launch
Client: Nissan Micra, Nissan Motors
Saurabh Gupta, was awarded the
‘Communications Entrepreneur of
the year’
India’s first movie on mobile phone

3. Clientele

4. Creative on Health related Tips & Hacks Creative on interesting recipes
Social Media Content

5. Creative on Ganesh Chaturthi Wishes Creative on Deepawali Festival
Social Media Content

6. Creative with Copy in regional language Creative on Travel related tips & hacks
Social Media Content

7. Award Winning Campaign
#BappachiDiary
Every year, Lord Ganesha visits the city.
We gave his visit a twist – we documented his
journey from his perspective and called it
“Bappachi Diary” and ran a campaign on this for
the brand Sunrich on their Facebook Page.
The campaign went viral and a large number of
fans interacted and engaged with the Sunrich
Bappa.
click here to read more about this campaign.
Campaign Outcomes
Reached: 3.1 Million people
Impressions: 7.3 Million served
Interactions: 1.5 Lac likes, shares, comments

8. The Old Hound
‘Earning a Bournville’ concept was suppose
to be brought to life. We designed an
intriguing character named ‘Old Hound’ who
came to life in an illustrated comic which was
designed . This was leveraged on various
social platforms to deliver a successful
campaign. It also reaffirms our belief that
interesting Content delivers a
disproportionate return on advertising
Investment.
Click here to read more about this campaign.
Campaign Outcomes
The campaign was seen by over 100,000
people within days of its launch

9. Digital Property
This is a digital property set up in 2013
for Inorbit malls. Every year it generates
millions of organic brand engagements &
impressions around Diwali. The property
is now promoted entirely by Inorbit Super-
fans.
Click here to read more about this
campaign.
Campaign Outcomes
Trended on Twitter in back to back
editions 2013 & 2014.
Reached over 8Lac people

10. 2016
India beyond Top 8 cities
Women’s Day campaign started in 2015 on
Facebook reached over 3,00,000 families in
Kerala, Karnataka & Tamil Nadu & Garnered
hundreds of heartfelt entries. This is now an
annual online event owned by Sunrich that
generates thousands of brand engagements
from homemakers & families in South India
Click here to read more about this
campaign.
In 2016, we reached 1 Million families in
South India
2015

11. Draupadi's Swayamvara - The Untold Story
Viral video communicating the message of the brand being clearer
than its competitors. Video has received 500 thousand views on
Facebook with 2400 Likes and 1000+ Shares.
Click here to read more about this.

12. Digital Comic
We produced Digital Content for the memorable TV campaign of
Cadbury Bourneville chocolate explaining the idea of earning it
which was further followed with designing a social media campaign.
Click here to read more about this.

13. Media Buying campaigns using Search & other PPC (pay per click) platforms

14. Media Buying campaigns using Fixed Media, Google Display and Social Networks
Fixed Media, Google Display and other Display Network Properties
Facebook Post Promotions

15. Landing page designing for Lead generations, Paid traffic diversion and other
Campaigns.

16. No of orders
85%
Of Total Enquires
Came From
Digital Platforms
Managed* by
Phonethics
70%
Conversion rate
5.5%
Before
11.5%
After
Cost per Lead
85%
Landing page designing for Lead generations, Paid traffic diversion and other
Campaigns.

17. Website Designing and Development
for a Confectionery brand

18. Monginis – The renowned Confectionery brand of India
eCommerce Mobile App end to end Design & Development for Android Platform,
App is an mobile extension for Monginis customers to browse through the entire
collection, order, pay and receive delivery details from the app.

19. Website Designing and Development for a tea manufacturing company.

20. & by the way Phonethics has also….
Created the World’s First Online Dance School with Madhuri Dixit
Been the only Indian Digital Agency to be shortlisted at the Cannes2012
Won at IDMA awards 2013 for the best mobile app
Produced and directed Indian First feature feature film to be released on
Mobile phones
Featured in many case studies from Indian digital media to Harvard.
Mashed up Bollywood with Facebook & helped create India’s first
Bollywood Movie auditioned on Facebook

21. Thank you!
To start a business relationship with Phonethics Contact:
Kishor Shahri @ 8452000474 kishor@phonethics.in
Sarita Shinde @ 7710956103 sarita@phonethics.in
Office Landline: +91 22 65160691 | +91 22 67421853