This document provides an outline for a social enterprise business plan, including sections on defining the organization, mission statement, marketing plan, sustainability, financials/budget, scaling up, and long-term plan. The social enterprise, HARA Energy, addresses Indonesia's problems of air pollution from vehicles and lack of affordable clean energy options for transportation workers by developing a hydrogen generator that empowers engines and reduces fuel consumption and emissions. The generator uses local materials and costs $50-235, making clean energy affordable.

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OUTLINE OF YOUR SOCIAL ENTERPRISE BUSINESS PLAN
USE THIS OUTLINE TO HELP GUIDE YOU IN CREATING YOUR SOCIAL ENTERPRISE BUSINESS PLAN. THE
FULL PLAN WILL BE DUE AT THE END OF THE PROGRAM. THIS TEMPLATE IS NOT THE ONLY WAY TO
ORGANIZE YOUR PLAN, YET ALL THE SECTIONS BELOW SHOULD BE INCLUDED IN THE MOST LOGICAL
ORDER FOR YOUR TYPE OF ORGANIZATION.
Note: Participation in the UPEACE course and turning in a final business plan earns you a completion
certificate for Entrepreneurship, Innovation and Social Change from the UPEACE Centre for Executive
Education! If your final business plan is of sufficient quality, and turned in on time, you will also be eligible
for seed funding (up to $500) from UConn to start your social enterprise.
SECTION I: DEFINING YOUR ORGANIZATION:
NAME OF PARTICIPANT: ANGGIT DIMAS ANGGORO
NAME OF SOCIAL ENTERPRISE/ORGANIZATION: HARA ENERGY
INTRODUCTION TO SOCIAL PROBLEM:
Indonesia is one of the most populated countries in the world with around 266 million citizens, and it
needs a massive transportation medium for each of its individual. Unfortunately, along with the growth of
purchasing power, most of the Indonesia resident choose to buy their own vehicle since public
transportation in most of Indonesia cities are not sufficient. According to Indonesia Energy Outlook 2017,
transportation is the biggest energy spending throughout the year, following industry sector which was
taking the first place in the previous year. With around 111 million vehicle striping down the road every
day in Indonesia that generates air pollution, Indonesia is facing a real catastrophe.
Moreover, the Indonesian government provides a low octane fuel (88 RON), which means low effective
combustion, and high pollution ratio due to the incomplete combustion. Those combinations brought
Indonesia to the higher scale of environmental problem where the most populated cities such as Jakarta
and Denpasar placed as the top five ASEAN worst air quality index. Furthermore, a low emission vehicle is
still too expensive for most of Indonesian since the government does not give any subsidy nor tax
remission to the electric or hybrid vehicle.
Those problems drive Indonesian resident to some economic problem also, especially for those who
travel on frequent rates such as taxi drivers and rideshare workers. Since their revenue stream mainly
comes upon their service, the more efficient fuel consumption they use, the higher the income they
obtain. They demand higher fuel efficiency without spending more money on hybrid technology that does
not cover a tax subsidy from the government.

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HOW WILL YOUR ORGANIZATION ADDRESS THE SOCIAL PROBLEM?
There are so many sources of renewable energy, some of them are affordable while some are not. Water
is composed of two molecules of hydrogen and one oxygen molecule, and accesable in most of the part
of the world. Considering those facts, this element could be the future of energy source.
After two years doing research, me and my team established HARA Energy, a startup that produces
hydrogen generator as motor fuel augmentation. With splitting hydrogen atom from water, it empowers
the engine to eight times more efficient and reduces the carbon pollution to almost zero. For every liter
of gasoline plus our generator, a bike could travel for more than 100 km and less pollution. For
empowering local economy and diminish the production cost, this generator mostly built up from local
materials with the highest quality for ensuring the safety and performance. By doing so, our generator
cost only 50 dollars for the bike, and 235 dollars for the car, which is affordable for most lower middle-
class income.
There are some companies also that produce the Hydrogen Internal Combustion Engine (HICE) generator,
and the main problem they face is about the safety problem. To add more value on our product, we
innovate the safety system with 3 layers filter which are including the cold-water system, gas dryer, and
fireback barrier, and put all of those system in one generator box.

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SECTION II: MISSION STATEMENT AND MARKETING PLAN
MISSION STATEMENT FOR SOCIAL ENTERPRISE:
Providing an affordable renewble energy for empowering economic growth and creating sustainable
communities.
THEORY OF CHANGE:
Providing the renewable energy with an affordable price to active drivers as the main audiance. By doing so, we will
enhance the economic growth since our hydrogen generator will reduce up to 80% of the fuel consumption, and
drivers could save up and spend their money to more productive things.
Assuming that our hydrogen generator could be adopted to many vehicles then we will able to contribute to
mitigate the carbon pollution since our generator creates more power with almost no carbon pollution generated.
By providing clean and renewable energy with the reachable price range for middle-low income,
• If we could serve an affordable renewable energy resources to people, then people will likely to
gain more income since the fuel expense will decrese.
• If we could reduce the air pollution from the vehicle exhaust, then air quality index will be
improved.
• If we run HARA Energy, sustainable development goals about affordable & clean energy (7),
decent work & economic growth (8), and sustainable cities & communities will be working.
MARKETING PLAN AND PARTNERS:
Section 1. What is your marketing plan?
As the rideshare company and the worker is exploding nowadays, achieving a smarter way to reduce the fuel
consumption is a must. Moreover, the travel agencies are escalating their performance since the Indonesian
government tries to scale up the tourism sector. According those issues, we did the market survey and had validate
our market target. There are three types of selling we found; B to B (Business), and B to C (Consumer). B to B means
the main target is a company that focuses on transportation provider or tourism service, and the last one is B to C
that aims to end consumer who is an active-daily driver such as taxi driver and rideshare worker. Moreover, we aim

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to do a coorporate share by selling our product within a medium, such as a reseller or a branch store with a profit-
sharing system.
Market Segmentation
1. Daily Active Drivers (End Customers)
2. Transportation Provider (Business)
3. Coorporate Share (Allies)
Target Audiance
1. End user
• Daily active driver (taxi drivers & rideshare worker)
• Monthly income > $330
2. Business
• Travel provider
• Hotel & Hospitality
• Industry
3. Allies
• Branch with profit share
• Sales distributor
Marketing Strategy
- Hard-selling direct to community or association
- Internet marketing
Section 2. Who are your potential partners?
As our product is dealing with advance technology, it takes a multidiciplinary background; from physic, chemistry,
and electrical engineer. At least, for development team, it requires an expertise in each part of discipline. In terms of
role that I take in this team, I have a responsibility on the product development especially in the chemistry
subdivision since my expertise is applied chemistry.

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For balancing the team on managerial sector, it will be better off to the marketing team to be consisted of a
marketing expert and finance specialist for creating a valid business plan and marketing strategy.
• Applied Chemistry Specialist
Have a role in the team to ensure and innovate the chemistry side for electrolysis to split the hydrogen
atom and oxygen atom in the most efficient way.
• Material Science and Engineering
Needed to make sure that our product is made up from specific material that durable for storing and
distribute the gas, and electricity.
• Electrical Engineer
Have a responsibility to create the electrical part of the product and to develop the way to reduce the
electricity charge as low as possible to split the atom.
• Marketing Expert
Has a responsibility to expand the market and drive customers through the strategic marketing plan and
assest the key performance indicator.
• Finance Specialist
Make sure that our company runs well from financial sector, auditing the report, and control the budget.
• Information Technology Specialist
Has the responsibility to create and maintain the website, application, and data system in the company.
SECTION III: SUSTAINABILITY--LEGAL STRUCTURE AND BUDGET
LEGAL STRUCTURE:
We will adopt the for-profit legal structure as our framework and still on progress to register our venture
to the government with legal structure of PT. (Inc.)
For-profit
• Providing an affordable renewable energy for bikes and cars.
• Providing fuel enhancement for the diesel-based electricity generator.

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SOCIAL IMPACT/OUTCOME:
Measuremetn tools: Key Performance Indicator and Balanced Scorecard
Components:
1. Finance (% growth revenue, assets, Return On Asset)
2. Internal Business Process (product improvement and innovation)
3. Learning and Growth (Team Capabilities; Certification and seminar, Product Capabilities;
Certification)
4. Market Expansion (new cities served)
Outputs:
1. Number of vehicle that adopts out technology
Outcomes:
1. Number of people that reduce their fuel expense
2. Percentage of income upon transportation worker
Impacts:
1. Air Quality Index improvement in the city we serve.
2. Gini Coefficient improvement of the city we serve.
3. Reduction percentage of the bad-air-quality-related disease

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FINANCIALS/BUDGET:
6 months Budget Projection
Budget (in USD)
Bootstrapping 790,36
Revenues
Product sale 10260
- HaraCar (235 each) 8460,00
- HaraBike (50 each) 1800,00
Service 0,00
Costs
Production Cost
- HaraCar (79 each) 2844,00
- HaraBike (20 each) 720,00
Marketing Cost
- Domain and Web hosting (fixed cost) 32,89
- Brochure 19,74
- Flyer 19,74
- Business Card 7,90
- Facebook ads 118,38
- Instagram ads 0,00
- Sparepart Guarantee 19,85
Office Expense
- Internet bill (fixed cost) 98,64
- Electricity bill (fixed cost) 78,96
- Stationary expense 19,80
- Equipment expense 108,54
- 4088,44
Salaries 3952,78
Taxes 0,00
Bottom line (revenues minus costs)= … 2,218,78
With the current rate of purchase, we received one deal every week for each product (HaraBike and
HaraCar) that we put for the first three months. Following the growth of purcase by getting more well
known in the market, we estimate by 100% (2 deals/week) for the second three months.

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SECTION IV: SCALING UP AND LONGTERM PLAN
SCALING UP:
• Bali has 5 million population and more than 17 million tourist landed every year on the island. We
aim for maximizing the potential of market in Bali first and projecting to get 0,5% of total vehicle
in Bali will adopt our technology by 2021.
• We still undergo the post marketing surveillance to observe the undiscovered probability of
misfunction. Gather all of the information from a wide-ranged sample will validate the innovation
that we need to create. This surveillance will undergo for 2 years for the first phase in Bali.
• After maximize the market potential of Bali, we will develop and expand our spectrum to other
big cities such as Jakarta and Surabaya by Implementing the same strategy and replicating the
marketing approach.
LONGTERM PLAN:
2016
• We conducted a research to split the hydrogen and oxygen atom from water.
2017
• We succeed to distingusih the atoms but still need a lot of improvements. Too high electric
charge needed, too big, and need more safety.

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2018
• Relase our product since on early March
• Lunch the official website and office
• Start to register our brand and our company
• Start to do a postmarketing surveillance for 2 years
2019
• Aim to engage a stakeholder as our partner within B2B model
• Considering for looking an investor
• Finalize the new product for electricity generator by the end of the year
2020
• Release the electricity generator to the market on early 2020.
• Finalize the postmarketing survaillance
• Market expansion to other city
2021
• Increase the production volume
• Market expansion to other city
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