3. What makes prius plug-in hybrid
so special?
Drive green!
Big saver!
Fun!
Safe!
Not expensive but high quality!
Our big idea!!
4. enhance brand loyalty
increase sales
expand the client range
increase brand
awareness
Our goal is….?
5. People who want to buy cars
Well-educated group
Parents
Middle class goup
Higher income group
Environment protectors
Target Audience
6. Branding…?
We are going to lable our products as a
middle-high class car.
Electric cars are going to be more famous
in the future
Build up a “driving a prius plug-in Hybrid
is fashion” atmosphere.
7. Digital: TV ads
Social media 8pm-11pm
(Facebook, Twitter, Ads after or
etc..) between news
Websites
(Local news websites,
national news
websites, etc..)
Tools & Tactics
8. TV spots – 65%
Internet ads -35%
News websites – 25%
Social media -10%
Budget….?
10. we are going to focus on the well educated
and higher income group, because they will
have stronger purchasing capacity.
Although people belongs to young age
group are not purchaser in most of case,
they could be very significant influencer in
their families.
Summary
