The document discusses the internal and external business environment. The internal environment refers to conditions within a business that it can control, while the external environment includes uncontrollable forces such as political, economic, social, and technological factors that indirectly influence the business. The external environment is made up of the micro environment, including customers, employees, suppliers, shareholders, media and competitors, as well as the macro environment involving broader political, economic, social and technological conditions.

2. According to Stephen P. Robbins & Mary Coulter, “Environment
refers to institutions and forces that affect organizational
performance.

3. INTERNAL ENVIRONMENT
EXTERNAL ENVIRONMENT

4. Business environment may be defined as all those conditions
and forces which are external to the business and are beyond
the individual business unit, but it operates within it
External environment refers to the environment that has an
indirect influence on the business.
The factors are uncontrollable by the business
3

5. MICRO ENVIRONMENT MACRO ENVIRONMENT
1. Political
2. Economic
3. Social
4. Technological
5. Environmental
6. Ethical
1. Customers
2. Employees
3. Suppliers
4. Shareholders
5. Media
6. Competitors

8. 1
2
3

11. 3