This document discusses hypermedia discourse and the pragmatic web. It describes how contexts change meanings in conversations and documents, and how this impacts formal semantics on the web. The talk will cover web pragmatics and hypermedia discourse. It provides two examples of tools that support hypermedia discourse: Compendium, which enables concept mapping, real-time meeting capture, and participatory modeling; and the Scholarly Ontologies Project, which allows publishing scholarly claims and argumentation as semantic hypertext. Key elements of Compendium that support hypermedia discourse are also outlined.