The document introduces a Social Web Manager tool for enterprises. It summarizes that social media is growing rapidly and transforming online experiences. However, enterprises face issues with social media adoption like lack of commitment, best practices and controls. The Social Web Manager features help secure outgoing messages, participate in conversations from one place, measure campaign results, and support multiple brands/campaigns with minimal footprint. Screenshots show monitoring both user-generated and enterprise-published content.
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social Media Wave OCT2010 (Universal Mc Cann)Sociatria.com
Quinta edición de este estudio que lleva desde 2006 midiendo el impacto de las redes sociales y su influencia en los hábitos de los consumidores de diferentes países, incluyendo España. (en inglés)
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social Media Wave OCT2010 (Universal Mc Cann)Sociatria.com
Quinta edición de este estudio que lleva desde 2006 midiendo el impacto de las redes sociales y su influencia en los hábitos de los consumidores de diferentes países, incluyendo España. (en inglés)
Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate.
A deeper understanding of consumer needs and motivations is the key to unlocking a real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s not just people that are connecting in the social media space.
There is huge demand for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved, driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Social Commerce - is the next big thing. Supercharged word-of-mouth makes
'the conversation around content king'.
The lure of social commerce is rapidly attracting more and varied competitors.
10 point summary.
By Antony Hing
As president of AAF for the National Student Advertising Competition (NSAC), we developed a thorough campaign for AOL (AIM) as an elite social media tool for the 18-24 age group covering research, analysis, media planning & strategy, creative execution, commercials, print ads, non traditional advertising, website strategy, and viral marketing. At the end of our term we pitched our campaign in Portland, Oregon among the Northwest Universities and as president, lead BYU - Idaho's advertising team of 25 members to place 2nd overall. Visit http://aaf.org/default.asp?id=122 to learn more about this HUGE event.
Deliberately Disruptive: Lessons from Atlantic Media Company's Digital DirectionMalcolm Netburn
When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.
Emerging Tech and Emerging Economies -- 2009.08.19 Stephen Goodman Presentati...svmn
"Emerging Engagement Models/ Lessons at the intersection of emerging technologies and emerging economies." Presented by Stephen Goodman to Silicon Valley Microfinance Network (SVMN) August 19, 2009.
Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate.
A deeper understanding of consumer needs and motivations is the key to unlocking a real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s not just people that are connecting in the social media space.
There is huge demand for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved, driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Social Commerce - is the next big thing. Supercharged word-of-mouth makes
'the conversation around content king'.
The lure of social commerce is rapidly attracting more and varied competitors.
10 point summary.
By Antony Hing
As president of AAF for the National Student Advertising Competition (NSAC), we developed a thorough campaign for AOL (AIM) as an elite social media tool for the 18-24 age group covering research, analysis, media planning & strategy, creative execution, commercials, print ads, non traditional advertising, website strategy, and viral marketing. At the end of our term we pitched our campaign in Portland, Oregon among the Northwest Universities and as president, lead BYU - Idaho's advertising team of 25 members to place 2nd overall. Visit http://aaf.org/default.asp?id=122 to learn more about this HUGE event.
Deliberately Disruptive: Lessons from Atlantic Media Company's Digital DirectionMalcolm Netburn
When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.
Emerging Tech and Emerging Economies -- 2009.08.19 Stephen Goodman Presentati...svmn
"Emerging Engagement Models/ Lessons at the intersection of emerging technologies and emerging economies." Presented by Stephen Goodman to Silicon Valley Microfinance Network (SVMN) August 19, 2009.
Death of the Newspaper Industy: Bad News for YouTaleo Research
This is a session I did at Training 2012. The key argument in this presentation is that there are key parallels between newspaper reporters and learning professionals and that in order to avoid a similar fate, we need to rethink our roles and soon. The key shift is from instructional conduit to platform and strategy design.
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010Sustainly
B. Bonin Bough, head of social media, PepsiCo., presented at Social Media Influence's SMI10 conference on the thinking and execution behind the Pepsi Refresh project and the Mountain Democracy campaign.
See video of B. Bonin Bough's talk on the video page at www.socialmediainfluence.com
Follow us on Twitter @socialinfluence
A Venture Capitalist's View of the Healthy Games OpportunityCognitiveHealthTrack
Session by Tim Chang, Norwest Venture Partners.
Description: The Healthy Games opportunity, as a product, destination, network and community, is growing. This opens the door to professional venture investors to partner with entrepreneurs to explore business models that can ensure the sustainability and long-term impact of healthy game developers.
Venture firms Norwest Venture Partners and FirstMark Capital invested $3m in Lumos Labs in June 2008, making it their first investment in the healthy games category. Tim will outline their business rationale and evaluation process, addressing why Norwest decided to play in the space, why they selected Lumos Labs, and the opportunities and challenges to build a sustainable healthy games company.
Speaker(s): Tom Warden, Allstate; Henry Mahncke, Posit Science; Peter Christi...CognitiveHealthTrack
Session by Tim Chang, Norwest Venture Partners.
Description: The Healthy Games opportunity, as a product, destination, network and community, is growing. This opens the door to professional venture investors to partner with entrepreneurs to explore business models that can ensure the sustainability and long-term impact of healthy game developers.
Venture firms Norwest Venture Partners and FirstMark Capital invested $3m in Lumos Labs in June 2008, making it their first investment in the healthy games category. Tim will outline their business rationale and evaluation process, addressing why Norwest decided to play in the space, why they selected Lumos Labs, and the opportunities and challenges to build a sustainable healthy games company.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
2. Social Introductions
Agenda
•Growth of Social Media
•Fundamental Changes
•Issues for the Enterprise
•PSC’s Social Media Manager for Sharepoint
•Features
•Architecture
•Screen Shots
•Demo
•Conversation
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3. Social Media is Exploding…..
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4. Social Media is Exploding…..
Social Media is Popular
From December 2007 to December 2008, social networks accounted for nearly 10% of all
Internet time. “Member Communities” category of sites surpassed the email category in
Internet popularity, measured by time on site. – Neilson Online
“Social Media is the New Inbox” – Erik Qualman, author of Socialnomics
“Social networking has become a fundamental part of the global online experience,”
commented John Burbank, CEO of Nielsen Online. “While two-thirds of the global online
population already accesses member community sites, their vigorous adoption and the
migration of time show no signs of slowing.”
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5. Social Media is Exploding…..
Social Media is Mobile
“As iPhones and other "true Web" capable mobile devices become a bigger part of how we
consume and interact with the Web, so too will they become a greater part of how we
consume and interact with social media specifically.” - Luis Gray
“The dream of broadband mobile environment is within our finger tips. I know what an
explosive catalyst this technology will be for our world.” - NowIsGone.com
In a mobile world – context is everything. Social Networks are providing that context.
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6. Social Media is Exploding…..
Social Media is Transformational
“As the Internet did in the late 90s, Social Media is about to change the world in ways we
can anticipate but not predict with clarity. We are entering a period of significant change
when creativity, new technologies, and investment will cause a burst of innovative tools and
concepts” - SocialMediaToday.com
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7. People
Respondents are confident that Web 2.0 is here to stay. POWER
Accenture Media and Entertainment –
Global Content Study 2008
66 % agree that that there is no likelihood of the ‘bubble’ bursting during the next 24 Months.
71 % do not see any risk in allowing their brands to be associated with social media.
68 % of executives see social media/ networking as a high growth opportunity.
“Vast majority” are convinced that social media is evolutionary (74 percent) and not a fad
The Accenture Global Content Study - 2008 studied more than 100 leaders
and decision-makers in the media and entertainment industry, spanning television,
videogames, film, music, radio, publishing, interactive entertainment and advertising.
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8. Make a Business Case . . .
NOT NEW
Nielson reports 78% of people
Voice of
Brand New trust their peers opinions
the Awareness Distribution
Customer Channels
Customer Social Risk
Service Mitigation
Media
Market NEW
? Research
The peer network is at
Customer
Aquisition everyone’s fingertips
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9. Make a Business Case … Everyone Else is
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10. What’s the Attraction ?
The Social Web is where the people are
Average Adults Stay at Home Moms
50 % use Facebook 60 % use Facebook
34 % use MySpace 42 % use MySpace
17 % use Twitter
15% use Twitter
TNS Media Intelligence Cymfony Study asked BUSINESS EXECUTIVES about the uses
of social media, respondents endorsed it as a strategic tool to:
gain consumer insights - 37%
build brand awareness - 21%
increase customer loyalty -18%
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11. What’s the Hold Up ?
Mis-Steps
Domino’s Pizza
Pampered Chef
Bank of America
Enterprise Readiness
“ The leading barriers to social media adoption were the lack of both senior
management commitment and best practices, followed by the absence of controls,
standardization, time and resources. ”
TNS Study
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12. What is Happening to your web content?
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13. Who is Minding your Store?
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14. Yesterdays Web Content Management is
Today’s Social Web Management
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16. Social Web Manager - Features
Secure & Simplify Outgoing Messages
Integration with Corporate Directory
Approval Work Flow
Familiar Interface
Participate in Conversations from one central place
Measure and Track results of Social Media Campaigns
Support multiple brands and campaigns
Minimal Footprint within the Enterprise
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17. Social Web Manager – Sample Screenshots
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18. Social Web Manager – Examples
Monitor Content Others Create
Amount of Conversation
Positive or Negative
Instant Reaction
Monitor Content you Create
Who Published
When Published
Where Published
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19. CONVERSATION – Let’s Talk About it.
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