Simon Via created a personal brand focused on bringing happiness and optimism to management. He has experience working with startups and getting bands gigs. His goal is to land a corporate job at Disney utilizing his leadership skills and "guy next door" personality. To achieve this, he will attend industry events, start a business blog, and build his professional network through LinkedIn, Instagram, and YouTube.

1. Personal Brand Exploration
Simon Via
Portfolio 1
01/26/2020

2. Identity
•A beach bum from Sarasota,
FL who loves the business
process. Worked on multiple
start-up companies and
played in multiple successful
bands. Simon tackles the
business process by trying to
make his clients happy and
entertained! Natural born
leader he strives to get them
working hard by pushing and
rewarding great work!

3. Profession
• Sales Manager - I would use my “guy next door” archetype to
become almost like a “best friend” to my clients creating a large
and trustworthy clientele.
• Business Continuity Planners - I would use my “innocent”
archetype to create business strategies that spread happiness
and optimism, which will translate to growth!
• Human Resources Manager - Since I am “guy next door”
archetype I would use my friendliness to make my coworkers
trust me more so they will come to me with their problems
more often.

4. Target Audience
•90% of the recruiters at Disney
are white women age 35-45
years old. They mostly have a
bachelor degrees and are from
Orlando, FL or Burbank, CA.
•They enjoy the Disney culture
and the beach. They can almost
be like big kids because they
work for an amusement park.
•Some ideal personnel are: Nitza J,
Sandra Almond, and Kimberly
Tyler.

5. Career Goals
• Once I graduate I want to land a corporate job at Disney.
• After 5-10 years there I want to either be high up on the
chain of command like a Vice President.
• After 20 years of working corporate job I want to retire or
start my own company.

6. Skills Analysis
Soft Skills
Proficient
Judgement and Decision Making at around
- 70%
Leadership - 85%
Skills Needed
Active Listening - 30%
Persuasion - 45%
Hard Skills
Proficient
Microsoft Suite - 65%
Professional Emailing - 80%
Skills Needed
IBM Cognos Impromptu - 5%
Confluence -5%

7. Promise
“I try my hardest to bring
happiness and optimism to any
job I do, to create an amazing
work environment for myself
and co-workers!”

8. Credentials
Work Experience
• 2 years at Publix
• 1 year at Cox Media
• 1 year as a social media director for a non-profit
Awards
• Most Improved - Kiltie Band
Education
High School Diploma - Riverview High School (2018)
Entertainment Business Bachelor - Full Sail University (2021)

9. Competition
Britney Wateska
Industry Experience
Cox Media Group - Promotions Intern
Education
Music Business Bachelor's
Noteworthy Experiences
Worked with Bands to make an album
Has her own Radio Show
Skills and Proficients
Adobe Photoshop
Microsoft Suite
Wordpress
Overall Online Presences
858 followers on instagram
52 connections on LinkedIn
Simon Via
Industry Experience
Cox Media Group - Promotions Intern
Education
Entertainment Business Bachelor’s
Noteworthy Experiences
Got bands to play at multiple gigs like at Hard Rock
Had worked with a bunch of start-ups
Skills and Proficients
Microsoft Suite
Wordpress
Leadership skills
Overall Online Presences
618 followers on instagram
23 connection on LinkedIn

10. Competition
Cesar Avila
Industry Experience
Beauty Trade Connection - Marketing Intern
Education
Master’s Business Administration
Noteworthy Experiences
Manager of Marketing and Sales at Disney
Built his way up the ladder at Disney
Skills and Proficients
Leadership
Marketing
Social Media
Overall Online Presences
500+ connections on LinkedIn
Simon Via
Industry Experience
Cox Media Group - Promotions Intern
Education
Entertainment Business Bachelor’s
Noteworthy Experiences
Got bands to play at multiple gigs like at Hard Rock
Had worked with a bunch of start-ups
Skills and Proficients
Microsoft Suite
Wordpress
Leadership skills
Overall Online Presences
618 followers on instagram
23 connection on LinkedIn

11. Brand Position
Bringing a positive light to management through exploration and
open minded management styles. I love working with people and
helping them accomplish their passions.

12. Networking & Marketing
Events
• D23 Expo - 2021 Orlando
• ENGAGE - November 2020 Chicago
• Digital Summit - May 6-7 2020 Tampa
Digital Networking
• Primary Contest - The Orlando Business Blog where I interview small business and Managers of businesses
all over the Orlando area, focusing on the entertainment business. Eventually will turn it into a YouTube
channel.
• Tools - Instagram, YouTube, and LinkedIn. I’m going to find my connections on LinkedIn and Instagram and
posting content on YouTube such as my interviews. I will promote my podcast on Instagram and LinkedIn.
• Website - I already have the domain simonvia.com and I will also have my Full Sail Portfolio. Which I will post
blogs and promote my podcast.

13. Professional Development
Formal Education
• Riverview Highschool- H.S. Diploma
• Full Sail University working to complete Entertainment Business degree by (grad date)
Technical Skills
• Wordpress Training - Ryan Mickley
Soft Skills
• The Art of Pitching - Full Sail on Air
Mentor
• Seeking a manager at a large entertainment firm with at least 10 years of experience

14. Elevator Pitch
You know how a lot of
Americans are working jobs that
they hate? Well what I do is I
work with people to make their
passions into their jobs. In fact, I
got my band to play at Seminole
Hard Rock, worked with artist
on different ways they can turn
their art into revenue.

15. References
• Aliva, C, Cesar Avila’s LinkedIn profile https://www.linkedin.com/in/cesar-
avila-7210142b/ retrieved on Jan 26, 2019
• Summary Report for: 11-3121.00 - Human Resources Managers. (n.d.). Retrieved
from https://www.onetonline.org/link/summary/11-3121.00 retrieved on Jan 26, 2019
• Summary Report for: 13-1199.04 - Business Continuity Planners. (n.d.). Retrieved
from https://www.onetonline.org/link/summary/13-1199.04 retrieved on Jan 26, 2019
• Summary Report for: 11-2022.00 - Sales Managers. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/11-2022.00 retrieved on Jan 26, 2019
• Wateska, B, Britney Wateska’s LinkedIn profile https://www.linkedin.com/in/britney-
wateska/ retrieved on Jan 26, 2019