Carolyn Gunter is exploring her personal brand and career goals in marketing. She grew up in Kansas and now attends Full Sail University studying business management. Her goals are to land an entry-level marketing job, lead successful trucking marketing strategies, and establish her own trucking marketing company. She analyzes her skills, competition, and develops her brand positioning focused on bringing positive attention to the trucking industry.

1. PERSONAL BRAND EXPLORATION
Carolyn Gunte
r
Project & Portfolio I: Week
1
March12,2021

2. I am the oldest of my sister and me. I grew up in
a small town called Gardner Kansas.I was raised
in a catholic setting and changed to christian
when I got old enough to understand. I have
worked in retail most of my life and the last three
years I have been driving semi cross country. I
decided I wanted to do something different so I
started Business management in the
entertainment industry at Full Sail University.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
• Data analys
t
• Business Development Manage
r
• Marketing Manage
r
HERO ARCHETYPE - producing
brands with courageous stories by
highlighting how trucking improves
the world. Show that they can be as
strong and competent as possible.
Marketing for Trucking Industry
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 50%
Female. 25-50 years old.
Predominately white, married,
college educated, located on west
coast.
• PSYCHOGRAPHICS: enjoys
spending time with children and
family, outdoor activities,
regulary attends church
.
• IDEAL AUDIENCE MEMBERS:
David Vielehr growth stage
executive (XT) Ali Buck
Marketing operations specialist
(XT) Karan Borana, Certi
fi
ed
Tableau desktop specialist (XT)
Recruiters & Hiring Managers Loves,XT & Maven
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry level job in marketing at XT
.
‣ Connect with and message 10 members at XT
on linkedIn and social media by October
31,2021.
Mid Term: (2026
)
• Lead a successful marketing strategy aimed towards
getting more people into trucking
.
‣ Get 20% more people into trucking nationwide
by October 31, 202
6
Long Term: (2041
)
• Establish a trucking marketing company that helps
courageous truckers get rolling
.
‣ Save a total of $60,000, secure 4 business
partnerships.

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Data base management software
query software 20%
English Language 100%
Active Listening 100%
SOFT
HARD
Administration and
Management. 10%
Communications and
Media. 10%
Critical Thinking 50%
Mathematics 100%
SOFT
HARD

7. I help Michael do deliveries by driving.
PROMISE

8. CREDENTIALS
Work Experience
:
• Handy Mart convient store , Manager
• Grumpy Polar Bear Transport LLC /
Mercer owner/operator
Education:
• Business Management in the
entertainment and media industry ,
Organization Name
• Business Management, B.S., Full Sail University
Awards:
• I have several safety awards for driving
safely for Mercer. I received manager of
the year at Handy Mart
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jerry Cullen
Industry Experience
:
• Bachelors Degree computer
animation
Education
:
• Associates degree in business management
Leadership Experience
:
• Leadership experience goes her
e
• Leadership experience goes here
Skills and Pro
fi
ciencies
:
• Operations Managemen
t
• Advertisin
g
• Design
Carolyn Gunter
Overall Online Presence
:
• 64 connections, banner image not customized, yes
professional headshot, his pro
fi
le is detailed, no
published articles, not active on other social media, no
his LinkedIn URL is not customized
?
• Grade: Poor, Average, or Superior?, 95 out of 100
HEADSHOT
Industry Experience
:
• None
Education
:
• Business management in the entertainment and media
industry certi
fi
cate
Leadership Experience
:
• None
Skills and Pro
fi
ciencies
:
• Presentation
s
• Researc
h
• English
Overall Online Presence
:
• No connections, banner image is not customized, no
professional headshot, my pro
fi
le? Is not very detailed,
no published articles,Facebook, Twitter, snapchat and
Instagram no my LinkedIn URL is not customized
?
• Grade: Poor, Average, or Superior?, Poor 20 out of 100

10. COMPETITION
Rob Hill
Noteworthy Experience
:
• Digital Asset Manage
r
Carolyn Gunter
Industry Experience
:
• Entertainment Business
Education
:
• General Broadcasting
Skills and Pro
fi
ciencies
:
• Video Productio
n
• Vide
o
• Post productions
Overall Online Presence
:
• 500+ connections , Yes banner image is customized,
yes professional headshot, pro
fi
le is very detailed,No
published articles, not active on other social media, no
their LinkedIn URL is not customize
d
• Grade: Poor, Average, or Superior?, 95 out of 100
Industry Experience
:
• None
Education
:
• Full Sail University
Leadership Experience
:
• None
Skills and Pro
fi
ciencies
:
• Presentations
• Research
• English
Overall Online Presence
:
• No connections, banner image is not customized, no
professional headshot, my pro
fi
le? Is not very detailed,
no published articles,Facebook, Twitter, snapchat and
Instagram no my LinkedIn URL is not customized
?
• Grade: Poor, Average, or Superior?, Poor 20 out of 100

11. BRAND POSITION
For unsure people who want to become truckers, I
provide open honest answers and information
about trucking because I have personally been on
the road and behind the wheel.
CAROLYN“CAREBEAR”GUNTER

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• None
Digital Marketing
• Primary Content: I will publish honest and caring information
online. I will make podcast telling personal stories about
trucking
.
• Primary Tools: I will use Facebook, Linked In , Instagram. I
will update my information weekly.
• Website: Full Sail digital portfolio to show schoolwork.Use my
blog to show life of trucking, I will use it to attract recruiters
and hiring managers.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior level marketing manager with at least 20
years experience in trucking.
Formal Education
• Complete Business Management in entertainment and
media certi
fi
cate
Technical Skills
•
Soft Skills
• Writing Business letters and emails (12/21)
• Business writing principles (12/21)
•

14. Carolyn Gunter
You know how people talk bad about the trucking
industry? Well, what I do is bring the positive out in the industry. In fact, lets
go over everything it entails.
“

15. REFERENCES
Summary report FOR: 11-2021.00 - marketing managers. (n.d.). Retrieved March 15,
2021, from https://www.onetonline.org/link/summary/11-2021.0
0
https://www.linkedin.com/company/xpresstechfreight/people
/
Summary report FOR: 11-2021.00 - marketing managers. (n.d.). Retrieved March 15,
2021, from https://www.onetonline.org/link/summary/11-2021.0
0
Build your future WITH O*net online. (n.d.). Retrieved March 15, 2021, from https://
www.onetonline.org/
Home. (2021, February 12). Retrieved March 15, 2021, from https://
www.xpresstechfreight.com
/
Summary report FOR: 11-2021.00 - marketing managers. (n.d.). Retrieved March 15,
2021, from https://www.onetonline.org/link/summary/
11-2021.00#TechnologySkill
s
Brand archetypes - kaye putnam: Psychology driven brand strategist. (2020, August
10). Retrieved March 15, 2021, from https://www.kayeputnam.com/brandality-
archetypes
/
Xpress technologies hiring Marketing Operations specialist in Denver, Colorado,
United States. (n.d.). Retrieved March 15, 2021, from https://
www.linkedin.com/jobs/view/2425975688/?
refId=3teFrS0XP2bQ2CnmHxTdpw%3D%3D&trackingId=kZg4hIpeOqP%2B
QUQ%2BI62hgQ%3D%3
D
Xpress technologies hiring Marketing Operations specialist in Denver, Colorado,
United States. (n.d.). Retrieved March 15, 2021, from https://
www.linkedin.com/jobs/view/2425975688/?
refId=3teFrS0XP2bQ2CnmHxTdpw%3D%3D&trackingId=kZg4hIpeOqP%2B
QUQ%2BI62hgQ%3D%3
D