Make things people want verses make people want things. Technology and the minutia of bullshit that proclaims to promote it get's uncovered and tortured by Steve Price, along with some examples of great things.

1. made with love and support
@planbstudio
#LoveandSupport

2. This is the internet

3. v

4. MAKING PEOPLE WANT THINGS
(TECHNOLOGY I CAN’T UNDERSTAND)

6. DRAW: 3D glasses
WRITE: 3-FUCKING-D
Utter shite. I didn’t get it when I was 8. Still don’t.

7. PAD: draw two cocks: one big one small
WRITE: SIZE MATTERS?
42MEGA PIXEL camera. Shit pictures on the site (no replaced).
I don’t need a camera to have 42MB per shot!

8. PAD: Speechless
WRITE: Samsung EVERYTHING
A Phone Camera. A Camera Phone. With Zoom. Those zoom lenses are trite.

9. PAD:
WRITE: I must not write out Yahoo! 30 times x 30
Yahoo, daily logo. Fail.

10. PAD: Pebble
WRITE:
The Pebble.
‘Around the House Pebble makes it easy for you to see who is trying to reach you. You can feel incoming calls
when your hands are full. Or glance down at text messages when your phone is away.’

11. PAD: Glass or Dr Evil
WRITE:
Google Glass. Fine, if you wear glasses. Is it something I want? No.
Used to have a gf who said ‘Someone loves you’ every time anyone’s phone bleeped near her. This is validation,
proof that we’re not alone in our selves or our mind. Validation of feeling wanted, adored, popular.
Technology is becoming the new drug of choice.

12. PAD: NewsCorp logo (with devil horns)
WRITE:
Joel I. Klein (Dungeon Master) is CEO of Amplify, News Corporation’s fledgling education division.
$9 billion market for educational technology to replace text books.
NewsCorp not alone - Apple, Amazon, Samsung, Dell, Microsoft all in there.
Where’s Google?

13. PAD: i stickman child
WRITE: iSchoolKid
The Steve Jobs Schools. Just something a bit uncomfortable about this.

14. PAD: Quantum computing diagram
WRITE:
Erik Lucero, PhD has developed a Quantum Computer - capable of destroying the Internets as we know it.
OR saving the Internets.
See Notes.

15. steve.i.am
Read his passge on logos FIRST
PAD:
WRITE: Pri.c.k then Willia.m then will.iam then t.w.a.t.

16. MAKING THINGS PEOPLE WANT NEED
(TECHNOLOGY I CAN UNDERSTAND)

17. DRAW: Binary
GitHub CEO Tom Preston-Werner.
What started out as the go-to social networking site for programmers is quickly becoming
an open source platform for all - including lawyers.

18. DRAW: Smiley face, SMS
WRITE: ‘= Buddy’
Buddy is a digital tool to support therapy services. Clients use text messaging to keep a daily
diary of what they are doing and how they are feeling, helping to spot and reinforce positive behaviors.
SMS based technology filters in to a comprehensive database to help develop their mental health.
Technology is not always about looking far forward.

19. DRAW: NFC
WRITE: Near Field Communication
Digital wallets are really only taking off in America, but it makes sense. Guess whose delaying it?
The Big Guns: Banks, Credit cards, technology manufacturers like Apple. The first to break and this
will be the future.

20. AFTER I WAS THROWN IN THE RIVER
AND BEFORE I DROWNED
by Dave Eggers
DRAW: Dog + Sun
WRITE:
READ NOTES: #XX
The one big surprise is that as it turns out. God is the sun. It makes sense, if you think about it. Why we didn’t
see it sooner I cannot say. Every day the sun was right there burning, our and other planets hovering around it, always
apologizing, and we didn't think it was God. Why would there be a God and also a sun? Of course God is the sun.
Everyone in the life before was cranky, I think, because they just wanted to know.

21. DRAW: iWatch TV screen
WRITE:
READ NOTES: #XX
Last weekend I read What if Apple’s iWatch is… a TV? By Jonny Haskins
Had the same ‘OF COURSE!’ moment... Apple’s iWatch - it’s not a Watch (dummies) it’s a TV. It makes perfect sense

22. http://corrupt.ch/fartbutton/
DRAW: farting man
WRITE:
The inner child in me loves this.

23. But where do the ideas come from Steve?
DRAW: Cup of Joe

24. DRAW: Cup of Joe
WRITE:
Difficult isn’t it sometimes? the internet. Crazy, kamikaze place.
Social Media is like the pub. Some go to have quiet pint and read their paper, others for a night out,
others to ‘pull’, some to dance, and some to fuck and fight - rarely at the same time.

25. Sources:
http://www.ft.com/cms/s/0/27514afc-5444-11e2-9d25-00144feab49a.html?siteedition=uk#axzz2doOu31dt
http://blogs.telegraph.co.uk/technology/jackrivlin/100009761/tinder-the-casual-sex-app-that-makes-us-even-more-vain/
DRAW: SM logos
WRITE: S________ M_____ A________ (Social Media Addiction)
READ NOTES
Self brand. Some are better at it than others. We’re connected, logged-in. We’re sharing. We’ve viewing.
We’re stalking. We like. We RT. We swipe right, left. We seek the same.
The addiction is one thing, but it’s this self-branding that’s causing quarter-life crisis’s for our twenty-somethings.
We get sucked in by the filters. They’re all having such a great time? The Grass is always greener? This has an
impact on our entire life, our work and our ideas.

26. DRAW: Cup of Joe
WRITE:
Let’s take a coffee break. Wait. Not this coffee.

27. DRAW:
WRITE:
There we go! Proper Coffee. Proper Pricey!
Coffee shops are booming all over. They act as hubs for the lone wifi laptoper, the office catch-up,
the brain storm, the interview, the client meeting. It’s a place where collaborations are born. Where
ideas are spawned. But this is nothing new...
NEXT SLIDE

28. Sources:
http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html
DRAW:
WRITE:
First coffee shop opened in Oxford around 1650, two years or so later the first opened on Cornhill
in London. Suddenly business went from noisy, drunken taverns to coffee houses. Business and commerce
took-off.
By no coincidence that Coffee shops have once again boomed in the last 15-20years along with global
economies, fueled by capitalism they once again act as a meeting point for minds and collaborations.
But it is the meeting of minds, or the space for one mind to develop new ideas.

29. Sources:
http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html
DRAW:
WRITE:
Neurons. The human brain has billions of them. Each helping us to make decisions, control movement
and create new ideas.
So scientifically speaking an idea is a tiny neutron, one of billions. How amazing is that.
READ:
Graham Wood recently wrote:
‘John Gribbin has noticed that humans are made of stars. It could be good for us to behave like
it a bit more.’

30. DRAW: A Baby horse - Colt (or Foal)
WRITE:
Kincsem, Ch.m. 1874, undefeated winner in
54 starts in five countries
Wouldn’t expect the Colt/Foal to run and win the Grand National, would you?
Ideas are the same. They need time to nurture - that’s your choice to manage it or not.

31. PRODUCT
Top down
MAKE PEOPLE WANT THINGS
DEMAND
USERS
ADVERTISING
DRAW:
WRITE:
A (perhaps negative) example of the top down effect.

32. USERS
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
USERS
USERS
USERS
USERS
USERS
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
Bottom up
MAKE THINGS PEOPLE WANT NEED
DRAW:
WRITE:
Diagram of bottom up PRODUCTS
- Making
This is the model for platforms like GitHub, Google OpenSource, WikiPedia.
BUT the greatest example of OpenSource? Not Google.

33. DRAW:
WRITE:
SIR TIM BERNERS-LEE. a.k.a. TimBL
a British computer scientist and the inventor of the World Wide Web. He made a proposal for an information management system in March 1989,[3] and he implemented the first
successful communication between a Hypertext Transfer Protocol (HTTP) client and server via the Internet sometime around mid November

34. COLLABORATORS
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
USERS
USERS
USERS
USERS
USERS
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
IDEA
Bottom up
MAKE THINGS PEOPLE WANT NEED
DRAW:
WRITE:
SAME MODEL CAN BE APPLIED TO IDEAS.
Show next slide

35. Sources:
http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html
DRAW:
WRITE:
Look familiar?

36. IF YOU NEVER DID, YOU SHOULD.
THESE THINGS ARE FUN
AND FUN IS GOOD.
By Dr Suess
KEEP THIS UP UNTIL YOU REVEAL CAN’T Cover.

37. DRAW: C
WRITE:
SAME MODEL CAN BE APPLIED TO IDEAS.
Show next slide

38. DRAW: C
WRITE:
SAME MODEL CAN BE APPLIED TO IDEAS.
Show next slide

39. DRAW: C
WRITE:
SAME MODEL CAN BE APPLIED TO IDEAS.
Show next slide

40. Unless someone like you cares a
whole awful lot, nothing is going to
get better, it’s not.
By Dr Suess
KEEP THIS UP UNTIL YOU REVEAL CAN’T Cover.