An Always On Future Driving Display Proliferation - Brian Gally
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The document discusses the growth of smartphones and mobile applications, and consumers' increasing expectations for always-on, glanceable content on their devices. It notes that battery life is currently the most dissatisfying aspect of smartphones. As data usage and spontaneous searching increase, consumers are ready for always-on displays to access content frequently and customize their experiences. The document argues that companies who can deliver efficient always-on displays to meet rising consumer expectations will be successful in the display industry going forward.
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An Always On Future Driving Display Proliferation - Brian Gally
- 1. 1 Mirasol® Displays Redefined © 2013 Qualcomm MEMS Technologies, Inc. All rights reserved.
- 2. 2QMT Confidential and Proprietary An Always On Future Driving Display Industry Health Brian Gally | Sr. Director Prod Development Qualcomm MEMS Technologies, Inc.
- 3. 3
- 4. 4 Growth, Accelerated. 1 Billion 2 Billion 10 years 2.5 years 3G/4G Global Activations Activations Wireless Intelligence, Jan 2013 2001/2002
- 5. 5 Immediate, Portable, Connected Google/Sperling Brands/Ipsos Multi-Screen Research, 8/12 1/3of daily media interactions occur on a smartphone 4/5of all searches on smartphones are spontaneous, compared to 52% on PC 1/2of smartphone owners use them while watching TV
- 6. 6 App Development and Uptake Growth >30 Billion 1.2 Million Mobile applications were downloaded in 2011 66 BillionMobile applications forecast to be downloaded in 2016 (Juniper Research, Feb ’12) (Juniper Research, Feb ’12) Unique applications are available across major OS platforms* * From Distimo.com, Appbrain.com, Windowsphoneaplist.com, Oct ’12)
- 7. 7 Barriers Our Model Has Created J.D. Power and Associates 2012 U.S. Wireless Smartphone Customer Satisfaction Study “Battery performance is by far the least satisfying aspect of smartphone”
- 8. 8 5 Year Trend of Mobile Data Growth One Carrier’s Wireless Data Traffic Over Last 5 Years + 25,000% (AT&T, Dec ’12) From 2010 to 2020, Expected Growth (DoCoMo, Dec ’10)
- 9. 9 Expectation Gap Expectations Over Time What Devices Can Deliver Increased content demands: • App popularity and stickiness • Social content dependency • Demand to customize • Content curation Gap Drivers Supply shortage from tech and user side: • Technology limitations – battery • Users trained to consumer via active only • Apps develop to current models • Device portfolios nascent Gap manifests as: • Hardware tradeoffs • Software tradeoffs • Content opportunity costs (consumer viewpoint) • Under-developed potential ecosystems • Under-monetized premium content channels (potential) • Consumer behavior left unfulfilled
- 10. 10 Consumers Are Ready for Always On Source: Tomi T Ahonen Research, Feb ’11 150 Every 6.6 minutes Times an average smartphone user looks at their smartphone each day
- 11. 11 Google NowHTC BlinkfeedWindows Live Tile Facebook Home Smartphones are Coming Alive
- 12. 12 Our Path Forward Glanceable Content is Here – Utilize It New Vision for Display Industry: Those who carve out the necessary efficiencies to support this consumer expectations for always on will WIN
- 13. 13 For more information on Qualcomm, visit us at: www.qualcomm.com/mirasol & www.qualcomm.com/blog Qualcomm is a trademark of Qualcomm Incorporated,mirasol is a registered trademark of Qualcomm MEMS Technologies, Inc., both registered in the United States and other countries. Other products and brand names may be trademarks or registered trademarks of their respective owners Thank you Follow us on: © 2013 Qualcomm MEMS Technologies, Inc. All rights reserved.