The document is an IDC market overview report for 2013 that analyzes the mobile phone market in Indonesia. It finds that mobile phone penetration reached 128% in Indonesia in 2013, with over 48 million mobile users in the country making it the 4th highest country globally for mobile users. Smartphone shipments accounted for 26.88% of the mobile phone market in 2013 and are forecasted to reach 26% of the 63.4 million mobile units shipped in 2014, as smartphone prices drop to as low as $50-$100 for dual and quad-core models. The Android operating system dominated the smartphone market in 2013 with 81% market share but its share is forecasted to drop slightly to 78% by 2014.

1. IDC Market Overview 2013
Mobile Phone Market Overview
Darwin Lie

2. The Inflection Point – Vertical IT Spending
2014 IT Spending Forecast: US$16.8 billion
12.5%
2014 The Billion Dollar Club
Hardware – 86.9%
Media & Comms – US$3.99b
Banking, Finance & Insurace – US$1.2b
Manufacturing – US$1.08b
CONSUMERS – US$7.81b
Services – 8.6%
83%
Software – 4.4%
1
Cost Pressures - Dawn of the Outsourcing Era
2
Emergence of a Hyper-Competitive Market
3
Expanding Geographical Coverage
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2

3. The Inflection Point – Deluge of Tech
Emerging Tech Savvy
Consumers
• 128%
•
11.6
million
users
in
Jakarta
alone
–
2nd
highest
city
in
the
world,
and
48
million
users
country
wide
–
the
4th
highest
in
the
world
•
29
million
users
in
Indonesia.
Indonesians
post
2.4%
of
10.6
billion
tweets
daily.
mobile penetration
• #1
Twitter population with 15
tweets per second
• 58.7m
people access the
internet via mobile operators
• 5.4m
people access the
internet via fixed line
connections
Forecasted 4
Source: Brand24, 2013
millions tablets by end 2014
Forecasted
Forecasted
1.38 million Desktop by end 2014
3.47 millions Notebook by end 2014
16,23 millions Smart Phones, 44 millions Feature Phones
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3

4. 2013 Mobile Phone and Smartphone Shipment
14
25%
13
Millions
30%
25%
19%
13
12
26.88%
20%
17%
15%
12
11
13.2
11.3
11.9
10%
12.4
11
5%
10
0%
Q1 2013
Q2 2013
Total Shipment
Q3 2013
Q4 2013
Smartphone Share
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4

5. What to expect in 2014
§ IDC expect the Smartphone will be priced from
50USD with a dual core processor and 100USD
for the quad core processor.
§ With much more affordable pricing with a much
more better quality product, it will fix the user
experience on the Smartphone user.
§ Mobile market is expected to reach 63.4 million
units and Smartphone will account 26% of that
shipment in 2014.
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5

6. OS Smartphone in 2013 Vs Forecast of 2014
2013
4% 2%
13%
81%
Forecast 2014
Android
BlackBerr
y OS
iOS
Windows
Phone
4%
Android
9%
BlackBerry
OS
iOS
9%
78%
Windows
Phone
6

7. Questions and Comments
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7

8. SMILE!
IT’S MONDAY
This slide was presented in MobileMonday Indonesia Event @ 24 Feb 2014

9. Is a non-profit networking
community of professionals
and businesses
in the mobile industry.
We are part of worldwide
MobileMonday (MoMo)
network.
Our intention is to encourage
innovation in the industry and
to increase relevance of
mobile technology in real life
through open, honest
communications, facilitated
by the networking event.
www.mobilemonday.co.id
@idmomo
idmomo
idmomo