This document discusses trends in the mobile device market and provides recommendations for establishing an effective enterprise mobility strategy. It outlines five steps organizations should take: 1) assess employee mobility needs and preferences, 2) ensure the mobile platform meets security and management requirements, 3) ensure the platform supports an extensive app ecosystem, 4) partner with solution providers, and 5) provide required enterprise services and programs. The overall message is that companies need to select a mobile platform and develop policies that harmonize work and personal use of devices to realize the benefits of a mobile workforce.