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How to Use YouTube to Direct Customers

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How to Use YouTube to Direct Customers to Your Door and Dollars to Your Bank Account!

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How to Use YouTube to Direct Customers

  1. 1. Lights, Camera, Action! How to Use YouTube to Direct Customers to Your Door and Dollars to Your Bank Account! www.losangeleswebstrategies.com
  2. 2. What is YouTube marketing? you tube mar ket ing (noun) 1. The strategic use of YouTube cloud infrastructure, sharing functionality and user popularity for the purpose of promoting your business; 2. A subset of social media marketing www.losangeleswebstrategies.com
  3. 3. The stats on online video are mind- blowing • Nielsen reports that Americans streamed 15 billion videos in May 2011 • While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video went up 20%
  4. 4. www.losangeleswebstrategies.com
  5. 5. is the #2 search engine In the world!
  6. 6. YouTube is also a social network! www.losangeleswebstrategies.com
  7. 7. Why is YouTube so popular? • Video is engaging • Hosting and distribution is free • Save bandwidth by hosting videos on YouTube’s servers • Shareability: sharing tools are baked into the YouTube interface • Reporting: YouTube has some powerful analytics that give you insight into who’s watching your videos and how they discovered them. www.losangeleswebstrategies.com
  8. 8. Are you using YouTube to market your business?
  9. 9. Top Misconceptions About YouTube Marketing www.losangeleswebstrategies.com
  10. 10. “YouTube is just for wasting time online.”
  11. 11. “For YouTube marketing to work, I’ve got to create some kind of crazy viral video.” www.losangeleswebstrategies.com
  12. 12. “YouTube is dead. It’s all about Facebook now.”
  13. 13. “My business doesn’t have good content for videos-no one would be interested.” www.losangeleswebstrategies.com
  14. 14. REALITY: Every business can benefit from YouTube marketing.
  15. 15. The Top 5 Reasons Every Business Can/Should Use YouTube www.losangeleswebstrategies.com
  16. 16. Low competition
  17. 17. www.losangeleswebstrategies.com
  18. 18. Search engine visibility www.losangeleswebstrategies.com
  19. 19. Example
  20. 20. Demonstrate your expertise www.losangeleswebstrategies.com
  21. 21. Example Professional/Educational – youtube.com/user/azcriminallawyer www.losangeleswebstrategies.com
  22. 22. Demonstrate the benefits of your product or service
  23. 23. Example Product Demo – youtube.com/user/blendtec www.losangeleswebstrategies.com
  24. 24. Enhance customer value by adding value through user tips
  25. 25. Example Restaurant/User Tip – youtube.com/user/mermaidinn www.losangeleswebstrategies.com
  26. 26. How can you use video to market your business?
  27. 27. The 7 steps to YouTube marketing success 1. Start with keyword research www.losangeleswebstrategies.com
  28. 28. The 7 steps to YouTube marketing success 1. Start with keyword research 2. Work your keywords into your video
  29. 29. The 7 steps to YouTube marketing success 1. Start with keyword research 2. Work your keywords into your video 3. Create short, interesting videos www.losangeleswebstrategies.com
  30. 30. The 7 steps to YouTube marketing success 1. Start with keyword research 2. Work your keywords into your video 3. Create short, interesting videos 4. Include a call to action
  31. 31. The 7 steps to YouTube marketing success 1. Start with keyword research 2. Work your keywords into your video 3. Create short, interesting videos 4. Include a call to action 5. Leverage social media to get more visibility www.losangeleswebstrategies.com
  32. 32. The 7 steps to YouTube marketing success 1. Start with keyword research 2. Work your keywords into your video 3. Create short, interesting videos 4. Include a call to action 5. Leverage social media to get more visibility 6. Invest in SEO for your video
  33. 33. The 7 steps to YouTube marketing success 1. Start with keyword research 2. Work your keywords into your video 3. Create short, interesting videos 4. Include a call to action 5. Leverage social media to get more visibility 6. Invest in SEO for your video 7. Repeat frequently www.losangeleswebstrategies.com
  34. 34. Frequently Asked Questions About YouTube Marketing
  35. 35. Do I need to hire a professional production team to create my videos? www.losangeleswebstrategies.com
  36. 36. What kind of equipment do I need?
  37. 37. What about other video sharing platforms Like Vimeo and iTunes? www.losangeleswebstrategies.com
  38. 38. How can I promote my videos?
  39. 39. www.losangeleswebstrategies.com
  40. 40. Should I build my connections/network on YouTube?
  41. 41. How can I create a compelling video? www.losangeleswebstrategies.com
  42. 42. How do I make my video findable?
  43. 43. You CAN do it. WE can help. www.losangeleswebstrategies.com
  44. 44. Questions?
  45. 45. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100

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