Free tip on how to grow on YouTube fast and easy

1. 10 Ways to Grow
Your YouTube
Channel

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There’s no denying that video marketing
has been on the rise over the past few
years, growing ever more popular and
accessible for brands. While popular sites
such as TikTok, Facebook and Instagram
and your website are great places to
invest, creating a YouTube channel might
be the best place to promote your brand
as individuals spend one billion hours
each day watching videos on this
platform.

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Often referred to as the world’s ‘second-
largest search engine’, YouTube can help
people find your content quickly and drive
engagement - if you know a few tricks and
understand the fundamentals of making
creative videos. Here are 10 of the best
tips to grow your YouTube channel.

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1. Build Your VideosAround a Single
Keyword/Topic
Building your video arounda single topic or
keywordis the bestwayto drive trafficand grow
your YouTubeaudience. Marketersthat don’t
knowSEO risk missing this step to rankvideos but
it’s crucial to include it if you wantyour videos to
getthe maximumamountof viewers.Use a
keywordtoollike KeywordTool.io,which is
specificto YouTube, to look for the mostsearched
keywordsin the niche you wantto target.

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It’s importantto pick your keywordbeforeyou
craftyour video contentas it helps you construct
the bestinformation around that specifictopic. It
alsohelps you rememberto include your
keywordnaturally throughout the content so
YouTubepicks it up when closedcaptions are
added.Once you choosea keyword,check out the
videos that currently rank for that topic to make
sure you’reon the right track in termsof intent
and alwaysoptimize yourtitle and descriptions.
By doing this, you will generate moresearch
traffic with SEO on YouTube.keyword,check out
the videosthat currently rank forthat topic to
makesureyou’re on the right track in termsof
intent and alwaysoptimize your title and
descriptions. By doing this, you will generate
moresearch trafficwith SEO on YouTube.

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2. Reuse Existing Top
Performing Content
Of course, the best way to grow
your YouTube channel is to
create and distribute great
content. But that content
doesn’t always have to be built
from scratch. Some of your best
videos can be created from
engaging, valuable, useful, and
actionable content you have
already.

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Many people go to YouTube to
find answers and how-to
tutorials especially during the
COVID-19 pandemic where
people binge-watched 4 billion
hours of ‘how to’ videos in just
one year. So content that
solves problems for your
audience is a great way to drive
traffic. Perform a content audit
to discover the blogs, guides,
and other high-performing
pieces you currently have and
think about how to repurpose

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them to create relevant and
engaging videos.
Bear in mind that the most
successful videos on YouTube
are typically between one to
five minutes long, so don’t feel
you have to make a film or write
a novel. Keep it short and
sweet.

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3. Engage with Your Audience
It's important not to overlook
the fact that YouTube is a
social media channel, and
therefore demands social
interaction. If you’re just posting
videos without encouraging
comments and discussion,
you’re missing a trick.

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YouTube rewards channels
with great engagement,
including overall time spent on
channel, watch time, likes and
dislikes, and most importantly,
comments. So try to respond to
every comment you receive (if
possible!) and encourage users
to engage with audio/visual
prompts.

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You can also take the time to
visit other channels and
engage, this could be a brand
similar to your own or simply
one you admire. Don’t always
wait for the audience to take the
initiative either. Post questions
or comments that can drive
engagement by asking
questions relevant to the
content or even just asking
what content they like to see on
your channel or would like to
see more of. Plus, make sure to

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thank people for sharing on
Youtube and other channels.
Think about using a social
content distribution and
engagement dashboard to help
you keep track of key
engagement metrics on
YouTube.
4. Get Branded

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So your content may be great,
but does your channel look
appealing? If you want visitors
to take your YouTube channel
seriously and subscribe, you
need to look professional.

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Improving your organization’s
social branding will help users
immediately recognize your
content. So, if you have a blog
or website, you probably
already have some sort of look
and feel to differentiate yourself
from other individuals and/or
companies. So it makes sense
to carry over that branding to
your YouTube channel. Here’s
an example from gaming titan
Nintendo with 8.12 million
subscribers they provide great

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content about games and
consoles that feature short
videos of gameplay and behind
the scenes snippets.
In addition to visual branding,
don’t forget to add custom
URLs to your channel header -
and write an interesting bio
about who you are and what
your videos are about.

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5. Promote Your YouTube
Videos on Other Social
Channels
One of the wonderful things
about social media is that you
can cross-promote content on
different channels. Promoting
your YouTube videos on your
other social channels is the
easiest way to grow your
audience.

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According to Digital 2021:
Global Overview Report, there
is a significant overlap in users
across social media platforms
with YouTube seeing huge
engagement of over 90%
amongst users of all the top
channels. This means that it’s a
channel to be reckoned with
when it comes to marketing
activities and engagement.
Social Media User Overlaps

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Social Media User Overlaps

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So think about what channels
you are on? Facebook,
Linkedin, Instagram, TikTok?
There are many to choose from
and lots of great ideas for social
media videos. And if there’s a
channel (such as Facebook) on
which you want to post videos
directly, you can always do a
teaser for the full-length video
on YouTube so you get
optimum engagement on all
channels. Also, don’t forget
about your blog; you can post

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your videos there as well! And if
you have a podcast, it can
function very smoothly with
your YouTube channel.
6. Show Up & Stand Out

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If you’re running YouTube by
yourself or as part of a small
organization, it can be
extremely beneficial to
personalize the channel by
participating in videos. When
you put a face to a brand, your
audience can more easily
connect with you as an
individual. This is especially
important for vloggers; fitness,
life, or business coaches; and
solopreneurs.

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Every video you make doesn’t
need to include your face, but
you should feature regularly
enough to engage your
audience. Additionally, if you
are this type of YouTuber, use
a photo of yourself on your
channel (not your logo).

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7. Post Great Thumbnails &
Leverage YouTube Cards
They may seem like a small
thing (well, they are), but
thumbnails can have a big
impact. YouTube advertises
other videos via thumbnails in
its sidebar, so you want yours
to stand out among the pack.

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The same goes for YouTube
search. Videos with a catchy
title and appealing thumbnail
usually rank higher, even if the
content itself isn’t as valuable
because they have a higher
click-through rate (CTR). To get
your CTR where it needs to be,
try using tactics such as
highlighted areas, arrows, large
text, and unexpected or eye-
catching l images. See the
examples below from Neil
Patel.

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10 Ways to Grow Your
YouTube Channel

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We know that YouTube
rewards channels that keep
viewers on their pages longer.
These longer average watch
times mean people are
engaged with your content.
(You can see how long people
stay on your videos by using
YouTube analytics). By adding
YouTube cards, you can
include links to other videos or
relevant content at the exact
point where users drop off.
There are a variety of card

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types to choose from such as a
playlist, poll or donation and
you can feature 5 cards per
video that appear as a
rectangular box or teaser in the
right-hand corner of the video.
Although users may abandon
the video they are watching,
they will be directed to your
other content and remain on
your channel, increasing your
ranking.
8. Push for Subscriptions

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One of the ways you know for
sure that viewers are engaged
with your channel is when they
‘subscribe’ to see any new
videos that are posted. Ask
viewers to subscribe to your
channel in each video that you
upload, and keep engaged with
your existing subscribed users.
(You can see your list of
subscribers, here). Here’s an
example of how the subscriber
button can appear on a video:

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YouTube Subscribe
YouTube Subscribe
Never pay for subscribers. This
will only bring down your
engagement and hurt the
authenticity of your account in
the long run. Remember, if you
don’t ask your viewers to
subscribe, you may be missing
out on a lot of potential
followers. After all, the more
subscribers you get, the more
chance you have of increasing
watch time on YouTube

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9. Increase Your Uploading
Frequency

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This may sound intimidating at
first, but to grow your audience,
you need to increase your
posting frequency to at least
one video a week. Don’t worry;
you don’t need a design firm or
big advertising company to get
this done. Today’s smartphones
offer excellent video recording
ability, and tools such as
Animoto make editing videos
easy to create video content on
a budget. Consistency is of the
utmost importance. Try to post

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at the same time each day or
week (depending on your
frequency), and keep your
subscribers updated about
when new videos will arrive.
Then stick to your schedule.
10. Become a Social Video (&
YouTube) Expert

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Video as a content format
keeps going from strength to
strength. According to ‘The
State of Video Marketing’
report, 86% of businesses use
video as a marketing tool and
87% of marketers report
positive ROI in its performance.
As audiences become more
visual and platforms such as
TikTok grow in popularity,
marketers should understand
the role of video and how to use

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it effectively across all social
media channels.

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With DMI’s certified Social
Media and Marketing course,
you will learn how to
successfully set up and
manage a YouTube channel
and create strategies that make
your channel stand out from the
crowd. You will also understand
how video sits within your
content mix across platforms,
build your online audience and
use advertising and analytics
for successful visual
campaigns.

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First published February 2018,
Updated October 2021