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Video marketing youtube 
In this file, you can ref free useful materials about video marketing 
youtube and other materials for video marketing such as video 
marketing tips, video marketing tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
Youtube is the largest video sharing site to date, with the most traffic and 
the highest amount of users on it making Youtube the definitive place for 
getting your videos published and marketed on. I have put together a 
guide on Youtube marketing for videos and I think you all will get a lot 
out of this. 
Youtube is the second highest trafficked site globally according to alexa. 
Quantcast estimates60 million unique viewers per month with a 
community base of predominately gen y viewers. Emarketer surveys 
recently did a research document on video viewer ship according to age 
and what they found is that the gen y generation views about 5-6 hours 
per day. The household incomes of these viewers are all pretty even from 
0-100k +. 
Youtube is optimized for 18 different languages and has a large presence 
in the asian market place. Youtube is the 4th most trafficked site in the 
Video marketing. Free pdf download examples Page 1
united states so the power behind reaching your audience within America 
will be found on Youtube. To learn about more of the history of 
Youtube the wikipedia page does have some valuable info even though I 
hate giving wikipedia pages out it is useful. 
Looking at the Youtube Algorithm: 
Making it to the home page on Youtube is going to give your video the 
most amount of exposure. However, you don’t need to hit the home page 
to get your million views, it would sure help. 
To do this you are looking at roughly a 15 day window of marketing 
efforts put into Youtube. This can be stretched out however depending on 
how you are trying to make it to the home page ( top favorites, top views, 
top comments etc.). 
Keeping it Fresh 
There is a freshness factor to your videos and it is much more difficult to 
get videos honors and movement within the search algorithm if the video 
is old. You would be better off removing that video and re-submitting it if 
you are looking to produce honors in a given field and to have a chance at 
hitting the home page with greater ease. 
Keeping it Real 
Factors to take into consideration when submitting a video is going to be 
your profile authority. How many friends does this profile have, how 
many subscribers and how many channel views. The reason this is 
important is to get more initial exposure and more views using a power 
profile will help you out greatly. Submitting a video on a orphan account 
with no friends or subscribers may raise some suspicion over at the 
Youtube headquarters. Make your profiles look natural and build them 
out. 
Video marketing. Free pdf download examples Page 2
Power of Views, Ratings, Favorites and Comments 
Youtube has honors for each type of action that can be taken on a video. 
Honors for comments, favorites, ratings and views. As a marketer if you 
focus on anyone of these and get a substantial number of votes, favorites, 
ratings or views in a day you will see honors pretty quickly. 
Remember the category you submit to and the type of channel you 
created has a lot to do with your success with getting honors. Gurus tend 
to get honors pretty easily within their channel area. 
Tips for marketing on Youtube: 
There are going to be a lot of tools Youtube has created for marketing 
your video. I will share them with you along with some other techniques 
we use. 
1. On videos there is a share option. You can share by email 
address or with friends you have attached to your account. 
Remember the more friends you have the more people you can 
send to. Also you can leverage social media sites when you try to 
share as well. 
2. Bulletin Boards: By posting a message this video will be 
displayed to all of your friends on your profile. 
3. Invite to subscribe: This feature is available in your account once 
you request a friend invite. See the post I did here. 
4. Add friends: Adding friends is a powerful way to gain exposure 
on Youtube. See my latest post here. 
5. Make sure your video appeals to the community 
Video marketing. Free pdf download examples Page 3
6. Sharing videos with email: We like to go viral with our marketing 
campaigns for videos. Send videos out to your friends and family 
with a link to the video and an encouragement to share it. 
7. Use StumbleUpon.com: Submit the video to 
video.stumbleupon.com and then import your email addresses and 
send to your friends on stumble upon. 
8. Social Media it: You can leverage digg and other social sites like 
facebook and myspace to drive traffic to videos. 
With the tools and tips I have listed out you will absolutely see success 
with your video marketing campaigns. 
Good luck and I will see you all next time for the next in our series on 
video marketing – global countdown! 
II. Video marketing tips 
#1: Make your title count 
Just like a headline to a blog post, 
video titles can pull powerful 
traffic. There are two main reasons 
why the title is so important. One, 
a great title can instantly grab a 
viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
Video marketing. Free pdf download examples Page 4
#2: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand. 
#3: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#4: Take advantage of video’s branding opportunities 
For branding purposes, have your company logo displayed prominently 
somewhere on the screen. You can do this at all times, or during key 
times in your video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#5: Always provide an HTML link 
Video marketing. Free pdf download examples Page 5
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 6
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 6

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Video Marketing Tips & Tools PDF

  • 1. Video marketing youtube In this file, you can ref free useful materials about video marketing youtube and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Youtube is the largest video sharing site to date, with the most traffic and the highest amount of users on it making Youtube the definitive place for getting your videos published and marketed on. I have put together a guide on Youtube marketing for videos and I think you all will get a lot out of this. Youtube is the second highest trafficked site globally according to alexa. Quantcast estimates60 million unique viewers per month with a community base of predominately gen y viewers. Emarketer surveys recently did a research document on video viewer ship according to age and what they found is that the gen y generation views about 5-6 hours per day. The household incomes of these viewers are all pretty even from 0-100k +. Youtube is optimized for 18 different languages and has a large presence in the asian market place. Youtube is the 4th most trafficked site in the Video marketing. Free pdf download examples Page 1
  • 2. united states so the power behind reaching your audience within America will be found on Youtube. To learn about more of the history of Youtube the wikipedia page does have some valuable info even though I hate giving wikipedia pages out it is useful. Looking at the Youtube Algorithm: Making it to the home page on Youtube is going to give your video the most amount of exposure. However, you don’t need to hit the home page to get your million views, it would sure help. To do this you are looking at roughly a 15 day window of marketing efforts put into Youtube. This can be stretched out however depending on how you are trying to make it to the home page ( top favorites, top views, top comments etc.). Keeping it Fresh There is a freshness factor to your videos and it is much more difficult to get videos honors and movement within the search algorithm if the video is old. You would be better off removing that video and re-submitting it if you are looking to produce honors in a given field and to have a chance at hitting the home page with greater ease. Keeping it Real Factors to take into consideration when submitting a video is going to be your profile authority. How many friends does this profile have, how many subscribers and how many channel views. The reason this is important is to get more initial exposure and more views using a power profile will help you out greatly. Submitting a video on a orphan account with no friends or subscribers may raise some suspicion over at the Youtube headquarters. Make your profiles look natural and build them out. Video marketing. Free pdf download examples Page 2
  • 3. Power of Views, Ratings, Favorites and Comments Youtube has honors for each type of action that can be taken on a video. Honors for comments, favorites, ratings and views. As a marketer if you focus on anyone of these and get a substantial number of votes, favorites, ratings or views in a day you will see honors pretty quickly. Remember the category you submit to and the type of channel you created has a lot to do with your success with getting honors. Gurus tend to get honors pretty easily within their channel area. Tips for marketing on Youtube: There are going to be a lot of tools Youtube has created for marketing your video. I will share them with you along with some other techniques we use. 1. On videos there is a share option. You can share by email address or with friends you have attached to your account. Remember the more friends you have the more people you can send to. Also you can leverage social media sites when you try to share as well. 2. Bulletin Boards: By posting a message this video will be displayed to all of your friends on your profile. 3. Invite to subscribe: This feature is available in your account once you request a friend invite. See the post I did here. 4. Add friends: Adding friends is a powerful way to gain exposure on Youtube. See my latest post here. 5. Make sure your video appeals to the community Video marketing. Free pdf download examples Page 3
  • 4. 6. Sharing videos with email: We like to go viral with our marketing campaigns for videos. Send videos out to your friends and family with a link to the video and an encouragement to share it. 7. Use StumbleUpon.com: Submit the video to video.stumbleupon.com and then import your email addresses and send to your friends on stumble upon. 8. Social Media it: You can leverage digg and other social sites like facebook and myspace to drive traffic to videos. With the tools and tips I have listed out you will absolutely see success with your video marketing campaigns. Good luck and I will see you all next time for the next in our series on video marketing – global countdown! II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. Video marketing. Free pdf download examples Page 4
  • 5. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link Video marketing. Free pdf download examples Page 5
  • 6. When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6
  • 7. When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6