The document provides statistics about YouTube usage and strategies for creating successful YouTube videos. Some key points: - Over 1.3 billion people use YouTube daily and almost 5 billion videos are watched every day. - The ideal video length is as long as needed to fully explain the content, no longer. - Videos should have a clear call to action and be promoted across social media platforms. - Titles and descriptions should include keywords relevant to the target audience. Testing different versions can help optimize performance. - SEO strategies like embedding videos on other sites can help drive more views. Researching audience interests is also important.

1. YOUTUBE STRATEGIES

2. YouTube by the numbers
 The total number of people who use YouTube – 1,300,000,000.
 Almost 5 billion videos are watched on Youtube every single day.
 10,113 Youtube videos generated over 1 billion views.
 80% of YouTube’s views are from outside of the U.S.
 The average number of mobile YouTube video views per day is 1,000,000,000
 Female users are 38% and male users are 62%.
 User Percentage by Age 18-24 – 11%, 25-34 – 23%, 35-44 – 26%, 45-54 – 16%, 50-64 – 8%, 65+ – 3%, unknown age –
14%.
 More than half of YouTube views come from mobile devices
 YouTube’s mobile revenue is up to 2x y/y.
 You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).
 Approximately 20% of the people who start your video will leave after the first 10 seconds. Create a damn good intro.

3. Questions
• What is the Ideal Length for a YouTube Video? The reason why most videos are only three
minutes in length is because most people only have three minutes of content to say.
• So what is the ideal video length? How long should you make your video? The answer is
actually quite simple: make your video as long as it needs to be and not one minute
longer.
• What Equipment and Software Do I Need to Create a Decent Quality Video? HD Camera,
Microphone and audio equipment and Lightening, 1.Audio 2.Lightening 3.Video
Screencasting : Good one and don’t worry about anything and Make Your Own Animation
Videos, https://www.youtube.com/watch?v=SeY2I0vCzX8
Video Maker FX
• How Should I Use YouTube Annotations?Interactive with people

4. Questions

5. Questions
• End Screens and Cards work on mobile: Annotations Editor launched in 2008, before the
world went mobile. With 60 percent of YouTube’s watch time now on mobile, why go
through the work of creating annotations that won’t even reach the majority of your
audience? End Screens and Cards work on mobile and desktop, giving you more bang for
your buck.
You can see a great example of a Card in action here https://www.youtube.com/watch?
v=AskAQwOBvhc
• you produce be a call to action

6. Shooting Videos that Sell
Step 1. Define the goal of your video
Step 2. Create a video script or outline: Get your ideas down on paper.
Step 3. Create a visual Bible.
What do I mean by that? A visual Bible is simply a list of visual ideas and concepts that
you want to incorporate in your videos.
What do you want your video to look like? What’s the look of your set or background
going to be?
What is the feel and tone of your video? How do you want the audience to feel when they
see your video? What kind of music will help convey this feeling? Keep working towards
these ideas until you achieve them.
Step 4. Clear Call-To-Action: A critical part of any video is to ensure a clear call-to-action.
Tell them what to do!
Step 5. Review/Reshoot: Don’t be afraid of re-shooting something that isn’t working. But at
the same time, don’t get too caught up in perfection so that you never finish the video.
Step 6. Promote, Promote, Promote
YouTube, Facebook, Twitter, Instagram, email, word-of-mouth.
Do them all.

7. SEO
Here’s the thing: Google likes video more than anything else.
Now, something that not everybody realizes is that YouTube tracks how long people watch
each video.
even five people who watched the entire video is considerably
better than 10,000 who stopped after a few seconds
the title for your video should include the keyword that people are looking for.
A/B Testing
As described in both the “Automated YouTube Marketing” and “Paul’s Favorite Tech”
chapters, it is possible to do A/B testing on your videos. What does this mean? In short, it
simply means that you post two different versions of the same video to see which one gets
more of the traffic you are looking for. You can then kill the one which gets the lesser
amount and, indeed, have an optimized video page, with a better chance of getting ranked
on the first page of Google.
One More Thing … Is Google Everything You Thought It Was?

8. SEO
Another effective SEO method for YouTube is embedding videos on sites
Don’t Forget Your Research: Research is key in SEO; for YouTube videos or for anything else.
Knowing what your audience is looking for and knowing what works will give you actual goals
to optimize for.
How Do I Make my Video Go “Viral”?

9. Your Product or Service
 If you have a product or service and you can do one or more of the following:
 Talk passionately about a product or service (yours or someone else’s)
 Show what the product or service is
 Describe or demonstrate how it works
 Interview a customer or client who has successfully used it
 Provide pictures, charts or graphs about the product benefits
 Show pictures or videos of “before and after” use
 Have clients or customers who need help marketing or selling products and having
 you provide webcasts as a service or consultant

10. The best way to build an audience (in order of value) include:
 Existing Customers
 Past customers
 Existing prospects or non-buyers
 Affiliate or joint venture partnerships (someone else’s customers)
 Speaking at live events
 Books - Amazon Author Pages - Amazon Event Pages
 Podcasts
 Social Media - EventBrite - Tumblr – Blog Pages, etc.
 Paid Traffic
 (Google/YouTube, FaceBook, Yahoo, Bing, Twitter, Retargeting)
 Traditional Media

11. BOOK