Starwood Hotels & Resorts has put out two requests for proposals seeking creative agencies to support its Sheraton and Westin brands in the U.S., according to people familiar with the matter.
According to a document obtained by Ad Age, Starwood is reaching out to a select handful of agencies to participate in the pitches, which are expected to conclude in March. It is understood that the review is being led by Avidan Strategies.
Hilton Hotels was founded in 1919 and was the first coast-to-coast hotel chain in the US. It now has over 4,000 properties across 91 countries. Hilton offers various brand types from luxury to extended stay. It has over 30 million members in its loyalty program. Hilton aims to provide high quality experiences for business and leisure travelers. It faces competition from other major hotel chains but maintains advantages through its global scale and consistency across brands.
The document outlines the classical kitchen brigade system introduced by Chef Auguste Escoffier, with the following key points:
1. The system established a strict hierarchy in professional kitchens similar to a military structure, with different sections like pastry and butchery each led by a head.
2. It defined distinct roles for kitchen staff from the executive chef down to apprentices, with chefs de partie overseeing specific dishes and stations.
3. While the exact requirements have changed, modern kitchens still utilize an organizational structure and define responsibilities for different roles from executive chef to commis.
The document outlines a marketing plan for a company, including an analysis of the market needs, trends, competitors and the company's strengths and weaknesses. It proposes strategies around messaging, branding and the marketing mix of product, price, promotion and website development. Financial and marketing objectives are set to guide implementation of the plan over the coming periods.
The document provides an overview of the hospitality industry and career opportunities in hotel management. It discusses that hospitality involves providing care and shelter for travelers. The key aspects of hospitality include accommodation, food, beverages and customer service. Careers in hotel management involve roles in front office management, housekeeping, food production, and food & beverage services. With experience, opportunities for management roles such as front office manager, executive housekeeper, and executive chef are available. The hospitality industry offers a variety of career paths and opportunities for graduates with hotel management degrees.
This document provides guidance on establishing and managing a successful bar business. It discusses identifying the target clientele and designing the bar concept, atmosphere, and decor to attract them. Specific customer types are outlined, including diners, drop-ins, and regular patrons. Location selection and market feasibility are also addressed. The document emphasizes that every element of the bar business, from drinks to staff to layout, should work together to create a coherent image and experience for the target clientele.
Marriott is a global hospitality company founded in 1927 that operates and franchises over 6,300 properties across 70 countries. It has grown from a root beer stand into the world's largest hotel chain with 15 brands and over 400,000 rooms. Marriott is led by Chairman and CEO J.W. Marriott Jr., who has taken the family business from a restaurant chain to a $19 billion global company known for its commitment to customer service and diverse workforce. The company continues to adapt and innovate through new brands, technologies, and strategies to remain the premier provider of travel and leisure experiences worldwide.
Hilton Hotels was founded in 1919 and was the first coast-to-coast hotel chain in the US. It now has over 4,000 properties across 91 countries. Hilton offers various brand types from luxury to extended stay. It has over 30 million members in its loyalty program. Hilton aims to provide high quality experiences for business and leisure travelers. It faces competition from other major hotel chains but maintains advantages through its global scale and consistency across brands.
The document outlines the classical kitchen brigade system introduced by Chef Auguste Escoffier, with the following key points:
1. The system established a strict hierarchy in professional kitchens similar to a military structure, with different sections like pastry and butchery each led by a head.
2. It defined distinct roles for kitchen staff from the executive chef down to apprentices, with chefs de partie overseeing specific dishes and stations.
3. While the exact requirements have changed, modern kitchens still utilize an organizational structure and define responsibilities for different roles from executive chef to commis.
The document outlines a marketing plan for a company, including an analysis of the market needs, trends, competitors and the company's strengths and weaknesses. It proposes strategies around messaging, branding and the marketing mix of product, price, promotion and website development. Financial and marketing objectives are set to guide implementation of the plan over the coming periods.
The document provides an overview of the hospitality industry and career opportunities in hotel management. It discusses that hospitality involves providing care and shelter for travelers. The key aspects of hospitality include accommodation, food, beverages and customer service. Careers in hotel management involve roles in front office management, housekeeping, food production, and food & beverage services. With experience, opportunities for management roles such as front office manager, executive housekeeper, and executive chef are available. The hospitality industry offers a variety of career paths and opportunities for graduates with hotel management degrees.
This document provides guidance on establishing and managing a successful bar business. It discusses identifying the target clientele and designing the bar concept, atmosphere, and decor to attract them. Specific customer types are outlined, including diners, drop-ins, and regular patrons. Location selection and market feasibility are also addressed. The document emphasizes that every element of the bar business, from drinks to staff to layout, should work together to create a coherent image and experience for the target clientele.
Marriott is a global hospitality company founded in 1927 that operates and franchises over 6,300 properties across 70 countries. It has grown from a root beer stand into the world's largest hotel chain with 15 brands and over 400,000 rooms. Marriott is led by Chairman and CEO J.W. Marriott Jr., who has taken the family business from a restaurant chain to a $19 billion global company known for its commitment to customer service and diverse workforce. The company continues to adapt and innovate through new brands, technologies, and strategies to remain the premier provider of travel and leisure experiences worldwide.
Front office department of a hotel - It is the face of the hotel, the voice of a business.
It works 365 days, 24x7. The front office communicate and coordinate with all other departments of the hotel as well as external sources, running its operations day to operations smoothly to make the guest stay more comfortable through providing personalized, consistent standard services as per management policy
This document provides information about a tourism and geography class being taught at Treston International College's School of Hospitality Management. It introduces the professor, Tito Antonio A. Ofilada Jr., and discusses his education and work experience. It then outlines the school's mission and values, as well as rules, objectives, and grading system for the class. Finally, it begins covering course content about tourism in the Philippines, including forms of tourism, domestic tourism, and perspectives and issues as outlined in the 2011-2016 National Tourism Development Plan.
Marketin overview of Intercontinental Hotel Group (IHG)yubraj balami
This document provides an analysis of the Intercontinental Hotel Group (IHG) including its current status, marketing strategy, segmentation/targeting/positioning, and competitive advantages. IHG is currently one of the largest and most dominant hotel groups in the world with over 5,000 hotels across 12 brands. The analysis examines IHG's mission, vision, market situation, competitors, and key factors for success. It also outlines IHG's marketing mix strategy and integrated marketing communications approach.
The document discusses various methods for determining hotel room tariffs, including cost-based and market-based approaches. The cost-based approach includes the rule-of-thumb method, which sets the price per room at ₹1-2 per day based on costs, and Hubbart's formula, which uses an inverted profit and loss statement to calculate the required average room rate. The market-based approach considers competitor pricing, market tolerance rates, bundled/package pricing, and customizing rates based on guest needs. Hubbart's formula provides a scientific way to determine room rates based on costs, revenues, occupancy rates, and desired profit levels.
This document provides an overview of lodging properties and classifications. It defines lodging properties as establishments that charge fees for temporary accommodations. It then describes various types of lodging facilities like bed and breakfasts, boarding houses, budget hotels, condominiums, and dormitories. The document further classifies lodging establishments into convention hotels, commercial hotels, resort hotels, casino hotels, and extended stay hotels. It concludes by listing some famous luxury resorts around the world and in the Philippines.
The document discusses various strategies for hotel sales and marketing. It begins by outlining key trends to understand such as guest expectations and purchasing behaviors. It also emphasizes the importance of tracking marketing program results and using appropriate distribution channels. The document further stresses having the right management team to provide excellent customer service. It provides examples of low-cost marketing tactics like flyers, brochures, and partnerships. Overall it offers guidance on comprehensively understanding customers and implementing an effective marketing strategy.
Tourism marketing involves identifying and satisfying tourists' needs and desires in order to facilitate voluntary exchanges between tourists and tourism organizations. It is concerned with understanding why tourists might visit a destination, which products and services they will choose, how much they are willing to pay, and how they feel after their experience. For organizations, tourism marketing involves determining what to offer, how to price offerings, and when and to whom products should be marketed. Tourism marketing is an economic, social, and managerial process that moves from understanding tourist needs and wants to providing benefits through products, services, and experiences that satisfy tourists.
The document discusses India's tourism industry. It notes that tourism contributes significantly to India's GDP and employment. India receives over 17 million foreign tourists annually and over 700 million domestic tourists. The tourism industry is expected to grow substantially in the coming years. The document outlines some of the characteristics of the tourism industry, key initiatives by the Indian government to promote tourism, strengths and weaknesses of India's tourism industry, emerging trends in tourism, and some of the major players in India's tourism industry.
This presentation is short description about Hospitality and Tourism management . In easy language and covering every point .Please like or subscribe below and leave comment or suggestion if you like .
The document provides an overview of the travel and tourism industry including:
- Defining key terms like travel, tourism, travel agencies, and tour operators.
- Outlining the history and growth of tourism as an industry from the 17th century grand tours to modern mass tourism.
- Describing sectors within the industry like transportation, accommodation, food and beverage, and entertainment.
- Tracing the development of travel agencies and tour operators from the 18th century to their roles today organizing travel packages.
The history of the hospitality industry dates back to ancient Greek and Roman times, when inns and taverns first served travelers. The industry developed significantly between the 16th and 19th centuries with the rise of hotels, restaurants, and transportation infrastructure in Europe and America. The modern hospitality industry began taking shape in the 1950s and 60s, driven by increased travel after World War 2, new air travel options, and growing chains of hotels and casual dining restaurants.
Tourism involves activities, services, and industries that deliver travel experiences including transportation, accommodations, food and drink, retail, entertainment, activities, and other hospitality services for people traveling away from home. A tourist travels largely for pleasure to see sights, meet people, enjoy different climates and cultures, and have new experiences. Tourism has four main characteristics - it is inflexible due to fixed capacities, perishable if capacities go unused, located in fixed destinations, and requires large financial investments. Tourism provides social, economic, educational, and political benefits to communities. The 7Ps of management and 4Ps of marketing help tourism providers design products and services, set appropriate prices, distribute through appropriate channels, and promote offerings to target markets
Tourism and Transportation are inextricably linked. As world tourism increases, additional demands will be placed on the transportation sectors.
Source: C. Goeldner, Z. Cruz
Message me if you want to have a copy of this presentation. Thanks.
This document provides an overview of hospitality operational management. It discusses the management and operations of various hospitality sectors including hotels, restaurants, motels, resorts, cruises, casinos, and meetings/events. For hotel management specifically, it outlines the major functional departments including front office, reservations, housekeeping, engineering, food and beverage, sales/marketing, security, and night audit. It provides details on the roles and responsibilities of each department. It also discusses human resource management functions for the hospitality industry such as recruitment, hiring processes, orientation, benefits, training, and employee assessment.
Week (1) introuduction to hospitality industrydmyrna
This document provides an introduction to hospitality and front office management. It describes the characteristics of the hospitality industry, including that it provides services to travelers and consists of accommodation and food and beverage services. The document also discusses different types of hotels classified by size, target markets, service levels, and ownership structures. It covers business, leisure, and group travelers as target markets and factors that influence repeat business such as quality service.
This document discusses hotel security. It begins by defining security and its importance for protecting people and property. It then discusses the responsibilities of a hotel's security department to ensure guest, employee, and building safety. Various security risks are outlined like terrorism, robbery, and privacy invasions. Effective security programs require well-trained staff, established procedures, and appropriate equipment. Hotels must choose between in-house or contract security providers based on factors like costs, control, and consistency. Job descriptions are provided for security manager and guard positions.
Lesson 1 Introduction to Restaurant Management and OperationsMervyn Maico Aldana
The document provides an introduction to restaurant management and operations. It discusses the history and rise of restaurants from ancient times to modern day. It explores reasons for entering the restaurant business, including potential profitability, challenge, and lifestyle factors. The document also covers challenges of restaurant operation such as long hours, risk of business failure, and balancing work and family life. Operators have options to buy an existing restaurant, build new, franchise an existing concept, or manage someone else's restaurant.
The document discusses hotel guest registration procedures. It describes the registration process, including gathering guest information, maintaining registration records, and different methods of record keeping like hard-bound registers, loose-leaf registers, and individual guest registration cards. It also outlines the importance of registration information, pre-registration activities, and post-registration steps like notifying other departments of guest arrivals and departures.
The document provides an overview of the MICE industry, including definitions of key terms like meetings, incentives, conventions, and exhibitions. It discusses the importance of the MICE industry for Thailand's economy and development. The global MICE market is analyzed in terms of the number of events by continent, country, city, and other factors from 2003-2008.
New trends and procedure for making the reservationzahid zargar
This document discusses new trends in hotel reservations. It outlines that reservations are increasingly being made through mobile devices, websites, and applications. Over 70% of bookings are now made on mobile. Hotels are also utilizing centralized reservation systems and global distribution systems to make the reservation process easier. New technologies like mobile apps allow customers to view hotel details and amenities to book on the go.
The 27-story Sheraton Huzhou Hot Spring Resort in Huzhou, China near Shanghai is shaped like a massive glowing doughnut towering over the skyline. It has 321 guest rooms including 44 suites and 39 villas set on the shores of Lake Taihu, making it an ideal destination for China's newly affluent business class. The luxurious lobby is decorated with 20,000 Swarovski crystals and marble floors, and facilities include restaurants, lounges, indoor and outdoor pools, spas, fitness centers, and meeting spaces covering 2,200 square meters. The hotel caters to both business and leisure guests with amenities like wifi, business services, and wedding facilities while the surrounding area
Front office department of a hotel - It is the face of the hotel, the voice of a business.
It works 365 days, 24x7. The front office communicate and coordinate with all other departments of the hotel as well as external sources, running its operations day to operations smoothly to make the guest stay more comfortable through providing personalized, consistent standard services as per management policy
This document provides information about a tourism and geography class being taught at Treston International College's School of Hospitality Management. It introduces the professor, Tito Antonio A. Ofilada Jr., and discusses his education and work experience. It then outlines the school's mission and values, as well as rules, objectives, and grading system for the class. Finally, it begins covering course content about tourism in the Philippines, including forms of tourism, domestic tourism, and perspectives and issues as outlined in the 2011-2016 National Tourism Development Plan.
Marketin overview of Intercontinental Hotel Group (IHG)yubraj balami
This document provides an analysis of the Intercontinental Hotel Group (IHG) including its current status, marketing strategy, segmentation/targeting/positioning, and competitive advantages. IHG is currently one of the largest and most dominant hotel groups in the world with over 5,000 hotels across 12 brands. The analysis examines IHG's mission, vision, market situation, competitors, and key factors for success. It also outlines IHG's marketing mix strategy and integrated marketing communications approach.
The document discusses various methods for determining hotel room tariffs, including cost-based and market-based approaches. The cost-based approach includes the rule-of-thumb method, which sets the price per room at ₹1-2 per day based on costs, and Hubbart's formula, which uses an inverted profit and loss statement to calculate the required average room rate. The market-based approach considers competitor pricing, market tolerance rates, bundled/package pricing, and customizing rates based on guest needs. Hubbart's formula provides a scientific way to determine room rates based on costs, revenues, occupancy rates, and desired profit levels.
This document provides an overview of lodging properties and classifications. It defines lodging properties as establishments that charge fees for temporary accommodations. It then describes various types of lodging facilities like bed and breakfasts, boarding houses, budget hotels, condominiums, and dormitories. The document further classifies lodging establishments into convention hotels, commercial hotels, resort hotels, casino hotels, and extended stay hotels. It concludes by listing some famous luxury resorts around the world and in the Philippines.
The document discusses various strategies for hotel sales and marketing. It begins by outlining key trends to understand such as guest expectations and purchasing behaviors. It also emphasizes the importance of tracking marketing program results and using appropriate distribution channels. The document further stresses having the right management team to provide excellent customer service. It provides examples of low-cost marketing tactics like flyers, brochures, and partnerships. Overall it offers guidance on comprehensively understanding customers and implementing an effective marketing strategy.
Tourism marketing involves identifying and satisfying tourists' needs and desires in order to facilitate voluntary exchanges between tourists and tourism organizations. It is concerned with understanding why tourists might visit a destination, which products and services they will choose, how much they are willing to pay, and how they feel after their experience. For organizations, tourism marketing involves determining what to offer, how to price offerings, and when and to whom products should be marketed. Tourism marketing is an economic, social, and managerial process that moves from understanding tourist needs and wants to providing benefits through products, services, and experiences that satisfy tourists.
The document discusses India's tourism industry. It notes that tourism contributes significantly to India's GDP and employment. India receives over 17 million foreign tourists annually and over 700 million domestic tourists. The tourism industry is expected to grow substantially in the coming years. The document outlines some of the characteristics of the tourism industry, key initiatives by the Indian government to promote tourism, strengths and weaknesses of India's tourism industry, emerging trends in tourism, and some of the major players in India's tourism industry.
This presentation is short description about Hospitality and Tourism management . In easy language and covering every point .Please like or subscribe below and leave comment or suggestion if you like .
The document provides an overview of the travel and tourism industry including:
- Defining key terms like travel, tourism, travel agencies, and tour operators.
- Outlining the history and growth of tourism as an industry from the 17th century grand tours to modern mass tourism.
- Describing sectors within the industry like transportation, accommodation, food and beverage, and entertainment.
- Tracing the development of travel agencies and tour operators from the 18th century to their roles today organizing travel packages.
The history of the hospitality industry dates back to ancient Greek and Roman times, when inns and taverns first served travelers. The industry developed significantly between the 16th and 19th centuries with the rise of hotels, restaurants, and transportation infrastructure in Europe and America. The modern hospitality industry began taking shape in the 1950s and 60s, driven by increased travel after World War 2, new air travel options, and growing chains of hotels and casual dining restaurants.
Tourism involves activities, services, and industries that deliver travel experiences including transportation, accommodations, food and drink, retail, entertainment, activities, and other hospitality services for people traveling away from home. A tourist travels largely for pleasure to see sights, meet people, enjoy different climates and cultures, and have new experiences. Tourism has four main characteristics - it is inflexible due to fixed capacities, perishable if capacities go unused, located in fixed destinations, and requires large financial investments. Tourism provides social, economic, educational, and political benefits to communities. The 7Ps of management and 4Ps of marketing help tourism providers design products and services, set appropriate prices, distribute through appropriate channels, and promote offerings to target markets
Tourism and Transportation are inextricably linked. As world tourism increases, additional demands will be placed on the transportation sectors.
Source: C. Goeldner, Z. Cruz
Message me if you want to have a copy of this presentation. Thanks.
This document provides an overview of hospitality operational management. It discusses the management and operations of various hospitality sectors including hotels, restaurants, motels, resorts, cruises, casinos, and meetings/events. For hotel management specifically, it outlines the major functional departments including front office, reservations, housekeeping, engineering, food and beverage, sales/marketing, security, and night audit. It provides details on the roles and responsibilities of each department. It also discusses human resource management functions for the hospitality industry such as recruitment, hiring processes, orientation, benefits, training, and employee assessment.
Week (1) introuduction to hospitality industrydmyrna
This document provides an introduction to hospitality and front office management. It describes the characteristics of the hospitality industry, including that it provides services to travelers and consists of accommodation and food and beverage services. The document also discusses different types of hotels classified by size, target markets, service levels, and ownership structures. It covers business, leisure, and group travelers as target markets and factors that influence repeat business such as quality service.
This document discusses hotel security. It begins by defining security and its importance for protecting people and property. It then discusses the responsibilities of a hotel's security department to ensure guest, employee, and building safety. Various security risks are outlined like terrorism, robbery, and privacy invasions. Effective security programs require well-trained staff, established procedures, and appropriate equipment. Hotels must choose between in-house or contract security providers based on factors like costs, control, and consistency. Job descriptions are provided for security manager and guard positions.
Lesson 1 Introduction to Restaurant Management and OperationsMervyn Maico Aldana
The document provides an introduction to restaurant management and operations. It discusses the history and rise of restaurants from ancient times to modern day. It explores reasons for entering the restaurant business, including potential profitability, challenge, and lifestyle factors. The document also covers challenges of restaurant operation such as long hours, risk of business failure, and balancing work and family life. Operators have options to buy an existing restaurant, build new, franchise an existing concept, or manage someone else's restaurant.
The document discusses hotel guest registration procedures. It describes the registration process, including gathering guest information, maintaining registration records, and different methods of record keeping like hard-bound registers, loose-leaf registers, and individual guest registration cards. It also outlines the importance of registration information, pre-registration activities, and post-registration steps like notifying other departments of guest arrivals and departures.
The document provides an overview of the MICE industry, including definitions of key terms like meetings, incentives, conventions, and exhibitions. It discusses the importance of the MICE industry for Thailand's economy and development. The global MICE market is analyzed in terms of the number of events by continent, country, city, and other factors from 2003-2008.
New trends and procedure for making the reservationzahid zargar
This document discusses new trends in hotel reservations. It outlines that reservations are increasingly being made through mobile devices, websites, and applications. Over 70% of bookings are now made on mobile. Hotels are also utilizing centralized reservation systems and global distribution systems to make the reservation process easier. New technologies like mobile apps allow customers to view hotel details and amenities to book on the go.
The 27-story Sheraton Huzhou Hot Spring Resort in Huzhou, China near Shanghai is shaped like a massive glowing doughnut towering over the skyline. It has 321 guest rooms including 44 suites and 39 villas set on the shores of Lake Taihu, making it an ideal destination for China's newly affluent business class. The luxurious lobby is decorated with 20,000 Swarovski crystals and marble floors, and facilities include restaurants, lounges, indoor and outdoor pools, spas, fitness centers, and meeting spaces covering 2,200 square meters. The hotel caters to both business and leisure guests with amenities like wifi, business services, and wedding facilities while the surrounding area
This document provides a strategic business plan to increase sales of furniture to the Sheraton Saigon Hotel in Ho Chi Minh City, Vietnam over the next year. The plan identifies key opportunities to strengthen the relationship with Sheraton, expand sales of high-quality used furniture, and benefit both companies. Specific sales strategies and an action plan are outlined, along with financial forecasts projecting increased annual profits through the partnership.
STP & Marketing mix of four hotels of GwaliorAnita Sharma
This document presents a marketing research project on the hotel industry in Gwalior, India. It analyzes key hotels in the area using the STP marketing framework and the marketing mix of product, price, place, and promotion. The research evaluates the target customers, attributes, and unique selling propositions of several major hotels to identify opportunities to improve customer satisfaction.
Hotel has completed a full renovation of all guest rooms, meeting and public spaces in March 2017.
Discover the history behind the oldest settlement in Puerto Rico - and come home every night to the comfortably appointed accommodations of the Sheraton Old San Juan Hotel.
Wander down the blue cobblestone streets, enjoy a delicious meal in an open-air cafe on a shady plaza, and tour the many historical sites unique to Puerto Rico. You won't be able to imagine yourself anywhere else.
The Sheraton Old San Juan Hotel is located just a short ride from the international airport and right on the waterfront, providing gorgeous views of San Juan Bay and the historic skyline. Just steps from our front door, you will be introduced to world class shopping, the finest restaurants, exciting nightlife and the beautiful architectural landmarks of Old San Juan.
While it's fascinating to explore the centuries-old history of the city, we want to make sure you indulge in modern comforts as well. The Sheraton Old San Juan Hotel offers every amenity imaginable to make your stay with us as enjoyable and memorable as possible
Linked in socialmediamarketingevent_presentation_mk_13.04.10Cubeyou Inc
This document summarizes a social media marketing tool called Cubeyou that allows companies to collect demographic and interest data about customers through Facebook logins. Cubeyou aggregates this data to provide insights into customer segments. It enables targeted campaigns and more personalized experiences. The tool is presented as helping brands better understand audiences to improve marketing programs, products and services through customer data and analytics.
This was a presentation by Gary Winchester at the Rocklin Area Chamber of Commerce for the first Business Resource Committee Brown Bag Lunch Workshop. The topic was Twitter and Facebook.
The document discusses four tracks offered by Bryant University: Journalism & Public Relations, Human Communication, Media Studies, and Media Production. It provides examples of career paths and average salaries for jobs in each field, such as human resources administrators, sales support directors, brand managers, and editors. The document emphasizes that communication majors gain skills applicable to many industries and that these majors offer internship opportunities and career versatility.
This document provides a quick guide to digital marketing. It discusses using digital media like personal computers and mobile devices to drive traffic, revenue, conversion rates, subscribers, fans and followers. It also discusses key performance indicators to measure like click through rates, cost per click, cost per thousand impressions and cost per acquisition that can be used to measure the success of digital marketing programs. The goal is to use new information technologies like the internet and email to effectively promote brands and products online.
The document summarizes Movea's history and business. It was founded in 2007 after acquiring Gyration and has since grown to 40 employees with 70 patent families. Movea bridges the gap between motion component suppliers and system integrators by providing sensor systems, software, and intellectual property to enable motion solutions for consumer electronics. The document then presents a use case for motion monitoring in homecare and notes what is still missing for innovative SMEs in this area, including clinical validation protocols, data infrastructure expertise, references, experience sharing, complementary competencies, and funding support.
"The performance begins long before the show starts"-a presentation for Globe...Jeph Maystruck
"The performance begins long before the show starts"-a presentation for Globe Theatre
A presentation I did for the amazing crowd at Globe Theatre, they were awesome!! A lot of chocolate and lottery tickets given away (that means they were asking lots of questions).
To sum up the five points of customer service:
1. Smile
2. Use reciprocity
3. It’s always the little things
4. No one loves a company
5. Create ‘wow’ moments
Have you made someone feel awesome today?
The document discusses the importance of living a healthy lifestyle. It defines health as a state of complete physical, mental, and social well-being. Maintaining a clean bloodstream is essential for good health as the blood transports substances throughout the body and infections often enter through blood. Proper diet, exercise, and avoiding harmful substances like cigarettes are emphasized. A positive mental attitude can also impact health; focusing on happiness and suppressing pain can help conditions. Living healthily requires consistent self-awareness of one's behaviors and discipline in making good choices.
The document discusses how to eliminate chronic choke points in idea management by using open collaboration, developing ideas better, and proper routing. It advocates building communities for innovation goals where different users can participate at different levels. It also describes features of an idea management software system like collecting ideas, voting, commenting, setting idea development rigor, evaluating ideas, and tracking ideas through a pipeline. The goal is to motivate stakeholders, engage process roles players, and accelerate idea progression through the entire process.
This document brings together a set
of latest data points and publicly
available information relevant for
Hospitality Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
Starwood Hotel Resort is classified under the hospitality and tourism industry. It operates numerous hotel brands globally, with over 1,100 properties in nearly 100 countries. While Starwood saw declines in revenue and profits for fiscal year 2014 compared to 2013, it is focused on expansion in regions like China, Africa, Europe, South Asia, India, and Latin America. Starwood's merger with Marriott will create the world's largest hotel company with over 5,600 hotels and 1.2 million rooms globally. Key factors that can affect Starwood's profitability include competition level, demand strength, economic conditions, advertising, availability of substitutes, and complementary goods.
This document brings together a set
of latest data points and publicly
available information relevant for
Hospitality Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
This article summarizes Best Western's recent success in winning industry awards. It notes that Best Western has won more awards than ever before, including being named the best mid-price and upper mid-price hotel chains by Business Travel News. Best Western's loyalty program, Best Western Rewards, has also received several honors. The brand set new records for the number of hotels receiving TripAdvisor Certificates of Excellence for customer satisfaction. With over half of its North American hotels recognized, it has nearly four times more hotels receiving this award than the industry average. The article attributes Best Western's award winning success to its loyal guests and hardworking members.
Nationwide Mutual Insurance Company has ended its nearly seven-year relationship with McKinney as its creative agency of record. Nationwide thanked McKinney for its work on campaigns like "Join the Nation" but said it was moving in a new direction. McKinney expressed disappointment but acknowledged relationships sometimes change. Nationwide will now evaluate its options for evolving its brand messaging.
- Starwood Hotels & Resorts had an exceptional year in 2006, with worldwide system-wide RevPAR growth of 9.9% and other strong financial results.
- The CEO, Steven Heyer, resigned in March 2007 and Bruce Duncan was appointed interim CEO due to issues with Heyer's management style.
- Starwood is well positioned for future growth with a strong market position, exceptional partner relationships, and clear strategy for continuing to build shareholder value through growing fee revenues, strengthening its industry-leading pipeline and brand initiatives.
Starwood has a first-mover advantage in the Middle East region due to its five decades of experience operating hotels. It currently has 79 hotels totaling over 22,000 rooms across 13 countries in the region. The Middle East is experiencing strong economic growth and increasing tourism as populations grow and diversify. Starwood is well-positioned to capitalize on the region's dynamics with its diverse portfolio of brands and pipeline hotels in high-growth markets like the UAE and KSA.
This document is Starwood Hotels & Resorts' 2003 annual report. It discusses Starwood's financial performance in 2003, noting it was a recovery year for the hotel industry following challenges after 9/11. The report summarizes new hotel additions in 2003 and optimism for continued growth in 2004, with over 115 new projects in the development pipeline. It also highlights innovations in brands and products helping drive market share gains and new strategic investments strengthening Starwood's portfolio and global presence.
Strategy Guide: How Hotels Can Book More Meetings and Events in 2019Harsha MV
This document provides a strategy guide for hotels to book more meetings and events in 2019. It outlines three main strategies:
1) Sell the experience, not just the space, by offering unique locations on property, unconventional activities like VR, and partnering with local organizations to provide exclusive experiences.
2) Make communication seamless for planners by understanding different generational communication styles and allowing planners to choose their preferred channels of contact.
3) Understand and accommodate planner budgets by being transparent about pricing, offering flexible contract terms, and creative pricing models.
Marketing a New Boutique Resort.pptx by Zomak Assignmentszomakassignments
Welcome to Zomak Assignments' SlideShare on "Marketing a New Boutique Resort." In this presentation, we unveil the strategies and techniques to successfully market and promote a new boutique resort in the ever-evolving hospitality industry.
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J.W. Marriott Jr. believes Marriott's competitive advantage is treating employees well so they provide great customer service. For over 70 years, Marriott has followed the motto that if employees are taken care of, they will take care of customers. The document also discusses how Marriott originated as a root beer stand and expanded into restaurants and hotels over time.
The document is the June 2016 issue of HOTELS magazine. It includes articles on various hotel industry topics such as new hotel openings, interviews with hotel executives, trends in design, food and beverage, and technology. The issue highlights what is currently popular and innovative in the hotel world.
This document brings together a set
of latest data points and publicly
available information relevant for
Hospitality Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely..
Bethesda, Maryland Is The Headquarters Of Marriott...Amber Moore
- Bethesda, Maryland is the headquarters of Marriott International, which started as a root beer stand in 1927 and has grown into a global hospitality company with over 5,000 hotels and 30 brands.
- In 2016, Marriott generated $14 billion in revenue and had over 85 million loyalty program members across Marriott and Starwood brands.
- The company is continually working to expand its brands and accommodate increasing customer demands through new partnerships and social responsibility initiatives.
The document provides an overview of Marriott International, including its history, organizational structure, brands, financial performance, strategy, and issues facing the hotel industry. It discusses Marriott's action plan and calendar of events for a case analysis, which includes assigning team members to complete tasks such as reviewing the case, developing an industry analysis, and submitting a final paper. Key dates and deliverables are outlined on the calendar.
Preview - Lifestyle Habits of the 24/7 Business Traveler Rafat Ali
This document summarizes a report by Skift and American Express on the lifestyle habits of 24/7 business travelers. It provides an overview of who the modern business traveler is, how hotels and airports are catering to their needs through efficiency amenities, health/wellness options, and on-site perks. It recommends 3 key strategies for hotels: focus on efficiency, health/wellness, and on-site perks. The summary concludes by mentioning further reading available on trends for business travelers.
Preview - Skift & Amex Hilton Trend Report Rafat Ali
This document summarizes a report by Skift and American Express on the lifestyle habits of 24/7 business travelers. It discusses how the needs of modern business travelers are changing, with an increased focus on efficiency, health and wellness, and perks that reduce the stress of frequent travel. Hotels have started catering to these travelers by offering amenities like on-demand WiFi, keyless check-in, healthy meals, 24/7 gyms, and on-site leisure activities. The report also provides strategies for hotels to better engage business travelers and ensure their loyalty, such as providing 24/7 service that acknowledges travelers' constant working schedule.
(Read the green parts)CHAPTER 12 READINGCHAPTER 13 REA.docxmercysuttle
(Read the green parts)
CHAPTER 12 READING
CHAPTER 13 READING
Global Thinkers Consulting Group:
Analysis of Marriott Hotel in Panama
Week 10 Group Assignment
Running Head: ANALYSIS OF MARRIOTT HOTEL IN PANAMA 1
ANALYSIS OF MARRIOTT HOTEL IN PANAMA 2
09/0209/2014
Team Members:
Jenn O’Neal
Lisa Ross
Theodore Newton
Tommy Choi
Dominic Eze
Table of Contents
Executive Summary 3
Introduction 4
Nature of the MNC’s International Operations 4
Implementation Problems 5
Management Issues 6
Strategy 6
Finance & Accounting 8
Marketing 8
Human Capital 10
Marriott’s Ethics Code 10
Social Responsibility 12
Conclusion 12
References 13
Executive Summary 2
Introduction 3
Nature of the MNC’s International Operations 3
Implementation Problems 5
Strategy 6
Finance & Accounting 7
Marketing 8
Human Capital 10
Marriott’s Ethics Code 11
Social Responsibility 12
Conclusion 13
References 14
Introduction
Global Thinkers Consulting Ggroup recommends that Marriott Hotel expand their hotel chain into Panama. Panama is a strong option since Marriott is known as a hospitality and tourism industry around the world, providing a variety of services and activities that appeal to guests in Panama. Marriott’s strategy to gain the largest market will be to offer a diverse array of services and luxury hotel features, high quality customer service, and their already prominent name as a foothold. Marriott financing will be guided by a combination of global and US accounting practices so they are compliant in their home country and new sites. Marriott will be able to market to their audience by push-pull promotional practices, attractive pricing, using the Marriott’s current JW brand. Marriott will be successful in Panama because of their strong human capital structure, code of ethics, and social responsibility.Nature of the MNC’s International Operations
Marriott International is a hospitality and tourism industry involved in providing world class lodging, foodservice, recreational, gaming, and travel services across different operational bases globally. The company is a US based hospitality industry with its corporate headquarters in Bethesda, Maryland; the company has expanded its operations into over 80 countries with 4000 brands established to provide services for different consumer segments. In realisingrealizing its corporate mission, the company engages in “operations and franchising of hotel services, the development and operation of holiday ownership resorts, the operation of Marriott Executive Apartments, the provision of furnished corporate housing through its Marriott Executive Stay division, and the operation of conference centrescenters” (Euromonitor International, 2009, p. 5). The provision of these different operational categories help Marriott intensify its effort in ensuring wide coverage in hospitality and tourism in order to maintain competitive advantage, customer satisfaction, and loyalty.
In keeping with innovation ...
This document brings together a set of latest data points and publicly available information relevant for Hospitality Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Hyatt and its creative agency of record MullenLowe have parted
ways as the hotel chain launches a global review for all 12 of its
brands around the world, sources confirmed to Adweek.
This news follows last month’s announcement that Hyatt would
eliminate the global chief marketing officer role as part of an
effort to “accelerate growth” and better target “the high-end
traveler with distinctive experiences.” Maryam Banikarim, who
came to the company three years ago after serving as CMO of
Gannett, will depart in April.
A MullenLowe spokesperson deferred to the client, and a Hyatt
representative declined to comment on the news. Agency
search consultancy Select Resources International, which
managed the chain’s last review in 2016, has not responded to
a request for comment.
Jack Links is evaluating its creative partnerships and has enlisted an agency search consulting firm, Pile, to manage the process. Jack Links spent $9.1 million on advertising in 2016 and over $10.7 million in the first nine months of 2017. The meat snacks market was worth $2.8 billion in 2016, growing 7% over the last 4 years, and Jack Links has 51% market share in the US jerky market. Jack Links is looking to expand beyond its traditional male audience by targeting women and millennials with new brands and product lines promoting health and wellness.
Mars Inc. wants to move from a three-agency media
structure to using a single global media partner. It
announced a review process that could take the rest of
the year.
"We want to make sure we keep pushing the boundaries
in how we reach our consumers; being quicker, bolder
and more innovative with our choices in this
ever-changing media landscape," Chief Marketing and
Customer Officer Andrew Clarke said in a statement.
"Data can play a crucial role here, both in providing us
with new insights, but also with reinforcing our
commitment to evidence-based marketing and
investment."
Dunkin' Donuts has put its U.S. creative business up for
review and aims to complete the process by the end of the
first quarter of 2018.
The review begins this month and could mean that Dunkin'
will no longer run on Hill Holliday, which has handled creative
for the brand since April 1998 and introduced the tagline
"America Runs on Dunkin'" in 2006. Media, which has also
been under Hill Holliday since 1998, will not be affected by
this review.
Hill Holliday was invited to participate in the invitation-only
review, which is focused on national creative services,
Dunkin' Donuts said. Interpublic Group of Cos' Hill Holliday
deferred comment to Dunkin' Donuts. The longtime Dunkin'
Donuts agency will compete in the review, according to
people with knowledge of the matter.
BMW has kicked off a U.S. agency review for its creative account. The incumbent agency KBS has steadily lost other pieces of BMW's U.S. business in recent months. BMW looks to reclaim its sales leadership as it lost the global luxury sales crown to Mercedes-Benz in 2016, ending over a decade at the top. The document provides background on BMW of North America, the U.S. automotive industry and luxury car market, top brands and models, BMW's sales and falling U.S. sales, and insights into BMW's target millennial luxury car consumers.
The Campbell Soup Company has launched a review of its global media buying and planning business.
“We are pleased with the performance of our current agencies, but believe we can be both more effective and efficient with a more streamlined approach,” a company spokesperson explained in a statement to Adweek confirming the review.
MEC has served as Campbell’s global media agency since the company consolidated its global media buying and planning duties with MEC in 2006. Prior to that, MEC’s New York office had served as Campbell’s U.S. media agency of record, beginning in 1999.
McDonald's is beginning its first global media review in more than 10 years, now seeking to work with a roster of preferred agencies rather than a single partner.
OMD, the company's longtime media agency, will be participating in the process, McDonald's said. "Our long-term relationship with OMD remains strong," McDonald's said in a statement.
"As part of our journey to build a better McDonald's we are striving to make our marketing dollars work harder—through more efficient media spending and better connections with our customers," it said.
Better Ingredients. Better Pizza. Better Marketing. Chief Marketing Officer Brandon Rhoten confirmed that he recently sent a note to about 10 agencies and holding companies seeking a new creative partner. The note kicked off a non-traditional request-for-proposals process that Papa John's is handling on its own. Its goal is to wrap up the review and have an agency partner in place by end of 2017.
Rhoten says he wants Papa John's, the nation's 4th-largest pizza chain, to stand out in what has become a commoditized pizza category. Plus, as Papa John's puts more emphasis on digital ordering and social media, it wants a creative team that can enhance the company's effectiveness in those areas.
E-commerce giant Amazon is conducting a global media agency review.
It’s a huge piece of business. The firm spent more than $5 billion on advertising and promotional costs in 2016, according to the firm’s latest annual report. Of that total, more than $1 billion is estimated to be earmarked for measured media expenditures worldwide, most of it targeted to U.S. consumers.
It’s believed that most of the holding companies will participate in the review, although one exception is Omnicom, which handles competitor Google.
Deli meat company Dietz & Watson has launched ad agency review that puts both media and creative duties in play. Search consultant Pile & Co. has been retained to help manage the process.
Boston-based Allen & Gerritsen, the company’s longtime creative agency, confirmed it will not participate in the review. Philadelphia-based MayoSeitz Media is the media agency incumbent. The shop didn’t respond to a query for comment.
D&W spent $12.4 million on ads in 2016, according to Kantar Media, up sharply from the $7.7 million the firm spent in the prior year.
Male consumers interested in fast fashion brands like Zara, H&M and Topman.
The term “fast fashion” refers to a phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible.
The LEGO Group is launching a multi-market media agency review. Publicis Groupe's Starcom has handled the toy giant's account in the U.S. since 2004. Dentsu Aegis' Carat has been responsible for most of the client's European media business since then. It’s expected that both will participate in the review.
The toy marketer spent about $85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media. That was up sharply from the previous year, when it spent about $50 million, per Kantar. Global figures weren’t immediately available.
Japanese apparel brand Uniqlo is seeking a creative agency partner in the U.S. The review comes as the brand looks to increase awareness and amplify marketing efforts in the States.
Uniqlo is a growing global fast-fashion brand, but it takes a different tack. Quality is a selling point, just as much as price (their website currently features shirts made from 100% premium French linen), and their target market is young men.
Airbnb, the online marketplace for short-term renters and hosts around the world, has placed its global creative advertising business in review. Incumbent TBWA\Chiat\Day will not participate.
“As a global hospitality company at a pivotal moment in our trajectory, we are seeking a partner agency that takes us closer to unlocking the creativity of our community, in which content and product are inextricably linked. We are engaged in a global pitch, inviting the participation of a handful of diverse agencies to identify this new partner that will help us achieve our next phase of phenomenal growth.”
18-34 Entrepreneurs, business owners, or just professionals, Cubeyou's business people put their work and career at the top of their priorities. They are fully invested in their jobs for both economical reasons and personal satisfaction, and tend to follow business news online.
Fage Yogurt has placed its account in review after nearly seven years with MullenLowe.
America’s second-biggest Greek yogurt company picked the shop then known as Mullen in late 2010, breaking with former agency of record Ogilvy & Mather. The IPG shop handled creative, digital, social, media planning and buying, brand strategy and public relations as Fage fought its chief competitor Chobani for market share.
Hispanic consumers of beer.
Hispanics over index in their consumption of alcoholic beverages, with half consuming beer, compared to two in five consumers purchasing beer overall.
Brewing giant AB InBev has kicked off a global media planning and buying review and is inviting the six major holding companies to put together teams to pitch the assignment, the company confirmed early Wednesday. Strategic consulting firm MediaLink and media auditor Mediapath have been enlisted to assist with the review process. The review will be led by the brewer's global marketing team, which is based in New York.
Affluent Creative Millennials are Generation Y consumers with a household income greater than or equal to $100k per year.
This demographic is highly attuned to arts and design.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
2. Starwood Hotels & Resorts has put out two requests for proposals seeking creative agencies to
support its Sheraton and Westin brands in the U.S., according to people familiar with the matter.
According to a document obtained by Ad Age, Starwood is reaching out to a select handful of
agencies to participate in the pitches, which are expected to conclude in March. It is understood that
the review is being led by Avidan Strategies.
"We are always looking for new ways to shine the spotlight on our distinct brands, but Starwood
does not comment on any RFP processes," said Trey Sarten, VP-global brand communications,
Starwood Hotels & Resorts, in an emailed statement. It was not immediately clear if Sheraton and
Westin currently have creative agencies of record for their businesses.
Last September, Sheraton hired Publicis Groupe's Marcel New York to work on its $100 million
marketing campaign, "Where Actions Speak Louder." A month later, Westin worked with BBH New
York on its "You Need Better Vacation Days" effort.
Marriott International is in the process of buying Starwood Hotels & Resorts Worldwide Inc. for
$12.2 billion to create the world's largest hotel company.
OVERVIEW 01
OVERVIEW
3. Starwood Hotels and Resorts Worldwide, Inc. is an American hotel and leisure company
headquartered in Stamford, Connecticut. One of the world's largest hotel companies, it owns,
operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership
properties under its 11 brands. As of December 1st 2014, Starwood Hotels and Resorts owned,
managed, or franchised over 1,200 properties employing over 180,400 people, of whom
approximately 26% were employed in the United States.
SUMMARY 02
SUMMARY
4. THE SHERATON HOTELS & RESORTS BRAND
Sheraton Hotels and Resorts is Starwood Hotels and Resorts Worldwide's largest and second
oldest brand (Westin being the oldest).
In June 2015 at the Goldman Sachs Lodging, Gaming, Restaurant and Leisure Conference, former
Interim Chief Executive Officer of Starwood Hotels & Resorts Worldwide introduced the $100M
new marketing strategy for its Sheraton portfolio, Sheraton 2020.
Sheraton 2020 is a 10 point plan designed to revitalize the brand’s global marketing over the next
five years, including a goal to open more than 150 new Sheraton hotels worldwide.
“Sheraton is Starwood’s largest, and most global brand, with a nearly 80-year history as a pioneer and true
beacon of hospitality around the world,” said the former interim CEO, “With Sheraton 2020, we are
marshalling the formidable might, muscle and creativity of our organization, which has famously
distinguished itself as the industry’s premier brand builder and innovator. This is a top priority, and we will
act boldly to put Sheraton back on its rightful pedestal as a global hotel brand of choice, everywhere.”
SUMMARY 03
SUMMARY
5. SUMMARY
SUMMARY 04
HERE ARE THE 10 POINTS OF SHERATON 2020:
1. Introduce New Sheraton Brand Positioning
• Reinvigorate Sheraton with a new vision to define and crystallize what Sheraton stands for as a brand;
• Create a new visual identity for Sheraton that incorporates our current, iconic logo;
• Enhance the digital experience and develop compelling content.
2. Turn Heads, Change Minds, Deliver Guests: $100 Million Sheraton Marketing Campaign
• Roll out a multi channel global advertising campaign, beginning in 2015 through 2017;
• Execute the richest Sheraton-focused SPG promotions in Starwood’s history;
• Ramp up media buzz and social strategy to meaningfully engage consumers across all channels.
6. SUMMARY 05
SUMMARY
3. Launch Sheraton Grand
• Elevate 100+ premier Sheraton hotels to new Sheraton Grand tier to better match guests’
expectations, showcase Sheraton’s best properties and create a halo effect across the portfolio;
• Focus first on global gateways to lure high-value travelers and create a worldwide network;
• Encourage more owners to renovate properties to achieve new Sheraton Grand stature.
4. Earn Owners’ Confidence in Sheraton
• Laser-focus on revenue and profit-driving initiatives and programs to boost owner value;
• Balance building and conversion costs with exceptional guest experience;
• Reevaluate brand standards and fee structures to improve owner economics.
5. Ignite Associates’ Passion for Sheraton
• Enlist Sheraton General Managers as leaders of change on the frontlines;
• Connect Sheraton’s people to new brand vision and their role in bringing it to life.
7. SUMMARY 06
SUMMARY
6. Get Service Right at Sheraton. Every Day. Every Time. Everywhere.
• Maniacal – and consistent – focus on excellence in service delivery, including cleanliness,
condition of rooms and responsiveness to guests;
• Inspire and incentivise our hotels to reach new Guest Experience and Quality Assurance goals;
• Tackle lowest-performing hotels, move the middle, and learn from the top.
7. Reclaim Sheraton’s Status as THE Meetings Brand
• Become go-to brand for top planners and customers – take back group share;
• Kick off global customer blitz; amp up booking rewards and incentives.
8. Innovate the Sheraton Guest Experience. Continuously.
• Offer unique and imaginative premium sleep, entertainment, fitness and bath experiences;
• Invigorate Food & Beverage – more relevant, more profitable;
• Unleash the potential of Sheraton Club.
8. SUMMARY 07
SUMMARY
9. Differentiate Sheraton through Design
• Transform public spaces and guestrooms through smart, intuitive, forward-looking design;
• Leverage lobby design to drive revenue.
10. Strengthen Sheraton by Opening 150+ New Hotels by 2020
• Through conversions, adaptive reuse and new-build projects, develop the right properties in the
right markets with favorable returns for owners and their investors;
• Create a flexible new-build product that enhances hotel profitability in secondary
and tertiary markets.
9. WESTIN HOTELS & RESORTS BRAND
Westin Hotels & Resorts is an upscale hotel chain owned by Starwood Hotels & Resorts Worldwide.
As of 2013, Westin operated over 192 hotels.
Luxury and upper upscale full-service hotels, resorts and residences, Westin provides innovative
programs and instinctive services designed with guests’ well-being in mind.
Recently, Westin launched an integrated advertising campaign that reinforces the way Westin
delivers better vacation days through wellness, allowing guests to get the most out of the little time
they have to take off from work.
The “You Need Better Vacation Days” campaign highlights the portfolio of resorts and underscores
the commitment to guests’ well being when traveling for leisure. To launch this campaign, the
company dreamed up a little something called the “Out of Office Generator.” They partnered with
McSweeney’s (who produce a daily humor website) to develop a digital tool that will make custom,
tongue-in-cheek automatic responses not only for outbox but also for social media channels.
SUMMARY 08
SUMMARY
10. With an investment of more than $4 million in print and digital advertising over the next 12 months
starting October ‘15, the new campaign captures ski and sun resort destinations and the moments
that reconnect guests when they stay at Westin Hotels & Resorts; for instance, paddle boarding
near The Westin Maui Resort & Spa, Ka'anapali, skiing slope side at The Westin Snowmass Resort or
hiking over beach dunes adjacent to The Westin Hilton Head Island Resort & Spa. These print
vignettes will also come to life as 15 second videos on Westin’s social media platforms as well as on
Delta flights throughout the country.
The campaign has been launched in October issues of national publications, including bon appetit,
Condé Nast Traveler, Departures and United Airlines’ Hemispheres Magazine and will continue next
year in magazines, such as Travel + Leisure, Golf Digest and SKI,among others. The brand’s digital ad
buy will include Flipboard, TripAdvisor and Fodors.com.
In order to get ready to pitch and become fully informed about Nationwide’s consumers and
competition, you will need 3 different analyses:
• Competitive analysis
• Audience Insights
• Trends watch
SUMMARY 09
SUMMARY
19. INTERESTS 18
Finance
Transportation
Business and Industrials
Health
Internet and Telecom
POPULARITY REACH
180.7
174.8
170.6
159.6
153.9
27%
45%
11%
16%
16%
COMPETITIVE ANALYSIS
SHERATON HOTEL’S AUDIENCE TOP INTERESTS
Sheraton Hotels
20. INTERESTS 19
CATEGORy
TOP BRAND
Finance
American Express
180.7
162.1
+ 2.1
+ 1.9
+ 2.2
+ 0.5
+ 6.2
- 9.2
CATEGORy
TOP BRAND
Transportation
Southwest Airlines
174.8
164.4
+ 3.7
+ 4.8
+ 7.0
- 0.5
+ 1.3
- 0.5
CATEGORy
TOP BRAND
POPULARITY index
RELEVANCE index
POPULARITY index
RELEVANCE index
POPULARITY index
RELEVANCE index
Business & Industrials
BP
170.6
152.4
+ 3.2
- 4.1
- 3.3
- 6.3
+ 4.9
+ 1.1
COMPETITIVE ANALYSIS
SHERATON HOTEL VS COMPETITORS
21. INTERESTS 20
CATEGORy
TOP BRAND
Health
Vanderbilt Health
159.6
158.8
+ 4.6
- 20.4
+ 2.9
- 75.2
+ 10.6
- 20.2
CATEGORy
TOP BRAND
POPULARITY index
RELEVANCE index
POPULARITY index
RELEVANCE index
Internet & Telecom
Verizon
153.9
148.4
+ 13.6
- 2.3
+ 9.8
- 17.7
+ 29.0
+ 11.3
COMPETITIVE ANALYSIS
SHERATON HOTEL VS COMPETITORS
22. AUDIENCE INSIGHTS 21
AUDIENCE INSIGHTS
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http://library.cubeyou.com/how-to-win-your-next-business-opportunity-with-a-data-diven-pitch
http://library.cubeyou.com/how-to-win-your-next-business-opportunity-with-a-data-diven-pitch
http://library.cubeyou.com/how-to-win-your-next-business-opportunity-with-a-data-diven-pitch
http://library.cubeyou.com/how-to-win-your-next-business-opportunity-with-a-data-diven-pitch
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http://library.cubeyou.com/how-to-win-your-next-business-opportunity-with-a-data-diven-pitch
http://library.cubeyou.com/how-to-win-your-next-business-opportunity-with-a-data-diven-pitch
23. TRENDS 22
TRENDS
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