Nationwide Mutual Insurance Company has ended its nearly seven-year relationship with McKinney as its creative agency of record. Nationwide thanked McKinney for its work on campaigns like "Join the Nation" but said it was moving in a new direction. McKinney expressed disappointment but acknowledged relationships sometimes change. Nationwide will now evaluate its options for evolving its brand messaging.
Delta Airlines - New Business Pitch BriefCubeyou Inc
Delta made Fortune's 2015 list of the 50 most admired companies and also landed the top slot on
Business Travel News' annual airline survey for the fourth consecutive year, an unprecedented
achievement for an airline. Wichita State University's 2015 Airline Quality Rating placed Delta in
the top three of all airlines
This month, online car marketplace AutoTrader, which has been working with MDC Partners’ Doner for more than 16 years, issued an RFP seeking a new creative agency.
E-Trade's last media agency shift, in May 2014, brought creative and media under the same WPP roof in an effort to "seamlessly integrate our messaging with how it is delivered," the company said at the time. E-Trade currently works with a dedicated WPP unit staffed by Ogilvy One and media agency network GroupM. The company hired the WPP team in 2014, after moving its creative from Grey to Ogilvy in 2013, to bring media and creative under the same roof. Prior to that, media was held by Publicis Groupe's Spark.
Delta Airlines - New Business Pitch BriefCubeyou Inc
Delta made Fortune's 2015 list of the 50 most admired companies and also landed the top slot on
Business Travel News' annual airline survey for the fourth consecutive year, an unprecedented
achievement for an airline. Wichita State University's 2015 Airline Quality Rating placed Delta in
the top three of all airlines
This month, online car marketplace AutoTrader, which has been working with MDC Partners’ Doner for more than 16 years, issued an RFP seeking a new creative agency.
E-Trade's last media agency shift, in May 2014, brought creative and media under the same WPP roof in an effort to "seamlessly integrate our messaging with how it is delivered," the company said at the time. E-Trade currently works with a dedicated WPP unit staffed by Ogilvy One and media agency network GroupM. The company hired the WPP team in 2014, after moving its creative from Grey to Ogilvy in 2013, to bring media and creative under the same roof. Prior to that, media was held by Publicis Groupe's Spark.
After a relationship with WPP’s Maxus that has lasted for about 10 years, Church & Dwight Co., the leading U.S. producer of baking soda and the company behind ARM & HAMMER, Trojan, Nair and Oxi Clean, is reviewing its media agency business.
BSSP (formerly Butler, Shine, Stern & Partners) has terminated its contract with Mini, effectively resigning the account it led for more than a decade.
An unusual policy within the procurement department of the client’s parent company, BMW in Germany, requires Mini to launch agency reviews every four years. BSSP negotiated to extend that to six years, but the policy, along with a series of cost-cutting and consolidation moves on the client side, led to what BSSP chief creative officer John Butler called “a difficult decision.”
New Business Pitch Alert! Playstation Vue is looking for a new agency for creative marketing in the US. Here you can find all the information you need to know about it!
BAV & Kantar @ Cannes: The Power of PurposeBAV Group
During day three of the 2018 Cannes Lions Festival, Y&R Global CEO David Sable and Laura Jones, Executive Strategy Director of Y&R’s BAV Group, joined Kantar during a session focused on brands and the power of purpose. They examined the ways in which brand purpose can drive staying power and longevity in the market—as well as the many pitfalls to achieving these goals.
The Dead. Serial Killers. Mutants.
Halloween staples, sure. But these genre titles can also be applied to brands and their life cycle.
Brand graveyards are littered with brands that were one-dimensional, not innovative, and generally lost value in culture (RIP Tower Records). No one is immune to the curse, but, with proper care, brands can be resurrected.
This Halloween season, Y&R’s BrandAsset Valuator® (BAV) - our proprietary brand management tool and global database of consumer perceptions of brands – looked at 20 years of data to analyze The Good, The Bad, and The Dead. Using BAV’s measurements on four key pillars of brand health and 48 brand imagery dimensions, we looked at brands that are seemingly immortal, the ones that risk becoming irrelevant, and those that have gone to that great big brand grave in the…well, ground.
After a relationship with WPP’s Maxus that has lasted for about 10 years, Church & Dwight Co., the leading U.S. producer of baking soda and the company behind ARM & HAMMER, Trojan, Nair and Oxi Clean, is reviewing its media agency business.
BSSP (formerly Butler, Shine, Stern & Partners) has terminated its contract with Mini, effectively resigning the account it led for more than a decade.
An unusual policy within the procurement department of the client’s parent company, BMW in Germany, requires Mini to launch agency reviews every four years. BSSP negotiated to extend that to six years, but the policy, along with a series of cost-cutting and consolidation moves on the client side, led to what BSSP chief creative officer John Butler called “a difficult decision.”
New Business Pitch Alert! Playstation Vue is looking for a new agency for creative marketing in the US. Here you can find all the information you need to know about it!
BAV & Kantar @ Cannes: The Power of PurposeBAV Group
During day three of the 2018 Cannes Lions Festival, Y&R Global CEO David Sable and Laura Jones, Executive Strategy Director of Y&R’s BAV Group, joined Kantar during a session focused on brands and the power of purpose. They examined the ways in which brand purpose can drive staying power and longevity in the market—as well as the many pitfalls to achieving these goals.
The Dead. Serial Killers. Mutants.
Halloween staples, sure. But these genre titles can also be applied to brands and their life cycle.
Brand graveyards are littered with brands that were one-dimensional, not innovative, and generally lost value in culture (RIP Tower Records). No one is immune to the curse, but, with proper care, brands can be resurrected.
This Halloween season, Y&R’s BrandAsset Valuator® (BAV) - our proprietary brand management tool and global database of consumer perceptions of brands – looked at 20 years of data to analyze The Good, The Bad, and The Dead. Using BAV’s measurements on four key pillars of brand health and 48 brand imagery dimensions, we looked at brands that are seemingly immortal, the ones that risk becoming irrelevant, and those that have gone to that great big brand grave in the…well, ground.
Finding your mustache - Presented to the Canadian Public Relations Profession...Jeph Maystruck
The technological world keeps on changing. We're quick to blame Facebook and Twitter for the disruption. But it's hardly their fault. Finding your mustache is your journey through finding what true influence actually is. What true power actually is and unde
Den 14 og 15 april 2011 deltog elever fra hele landet i Danmarksmesterskabet i Iværksætteri og Innovation i forløbet Company Programme arrangereret af Fonden for Entreprenørskab - Young Enterprise. Fra Roskilde Handelsskole deltog elev virksomheden You Go. Deres produkt var goodiebags til salg på f.eks. diskotekter. Tasken indeholder toiletartikler og præventationsmidler, hvis man beslutter sig for en uplanlagt overnatning.
Den 14 og 15 april 2011 deltog elever fra hele landet i Danmarksmesterskabet i Iværksætteri og Innovation i forløbet Company Programme arrangereret af Fonden for Entreprenørskab - Young Enterprise. Fra EUC Vest deltog elevvirksomheden SD Products. Deres produkt var et energibesparende og miløvenligt produktionsdrivhus.
Starwood Hotels & Resorts has put out two requests for proposals seeking creative agencies to support its Sheraton and Westin brands in the U.S., according to people familiar with the matter.
According to a document obtained by Ad Age, Starwood is reaching out to a select handful of agencies to participate in the pitches, which are expected to conclude in March. It is understood that the review is being led by Avidan Strategies.
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
5 Most Dangerous Trends Facing Small Business in 2014Allen Pratt
Economic Uncertainty. One of the main factors indicating that the U.S. may not experience strong economic growth in 2014 is its weak GDP growth.
According to Federal Reserve research, since 1947, when real GDP grows at a rate of less than two percent year-over-year, recession has occurred in the following year about 70 percent of the time.
In the first and second quarters of 2013, GDP in the U.S. grew by 1.1 percent and 2.5 percent respectively. Barclays forecasted that third-quarter GDP growth will be 1.5 percent, but it can be significantly lower because of the government shutdown.
The government shutdown can have a very real impact on the economy, putting its recovery in jeopardy.
Businesses are facing more policy uncertainty now than any other time since the debt-ceiling fiasco in 2011. The current monetary and fiscal uncertainty can result in a significant decline in investment and employment, and potentially lower economic growth rate by as much as one percent this year.
If that happens, the economy may be at stall speed by the beginning of 2014. According to some experts, there is a possibility that the U.S. will experience a recession next year.
Millward Brown has just published Perspectives, an annual compendium of our perspective on issues weighing on the minds of marketers around the world. This issue features thinking on the fast growing BRIC markets, neuroscience, and the art and science of brand building — from the importance of brand ideals to our newly launched "Meaningfully Different" framework — and how both create financial value for brand owners.
As a marketing, public relations and design agency, HEROfarm strives to put clients in a position to build business, increase brand awareness and further connect with customers. This document represents the outreach for 2012-2013 that we did for one such client.
A fresh set of eyes — That’s what we offer. We aren’t here to tell you how to run your business. We’re here to give a new perspective that may be hard to see while you’re in the day-to-day operations. We are the extra arms and legs you need to bring new ideas to the table and get them
out to the public and media—Freeing you up to only have to deal with doing business.
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...Conductor
Surprising and delighting your customers is foundational to marketing, but focusing only on campaigns to achieve this can create disconnect with customers. Companies must make the most out of every customer interaction by transforming single moments into personalized journeys. The CMO is now the Customer Journey Officer, whose role is to define and optimize the customer journeys across ALL touch points – marketing, sales, service & product experience.
Hyatt and its creative agency of record MullenLowe have parted
ways as the hotel chain launches a global review for all 12 of its
brands around the world, sources confirmed to Adweek.
This news follows last month’s announcement that Hyatt would
eliminate the global chief marketing officer role as part of an
effort to “accelerate growth” and better target “the high-end
traveler with distinctive experiences.” Maryam Banikarim, who
came to the company three years ago after serving as CMO of
Gannett, will depart in April.
A MullenLowe spokesperson deferred to the client, and a Hyatt
representative declined to comment on the news. Agency
search consultancy Select Resources International, which
managed the chain’s last review in 2016, has not responded to
a request for comment.
“Across all of our business units, we routinely conduct evaluations to ensure we have the right strategic and executional partners. At this time, we’ve decided to evaluate our creative partnerships,” a Jack Links spokesperson said in a statement. “We’ve enlisted Pile, an agency search consulting firm, that will strategically guide and manage the search process. Our current AOR, Carmichael Lynch, will be invited to participate in the process as well.”
Jack Link’s spent around $9.1 million in 2016 and over $10.7 million in the first nine months of last year, according to Kantar Media.
Mars Inc. wants to move from a three-agency media
structure to using a single global media partner. It
announced a review process that could take the rest of
the year.
"We want to make sure we keep pushing the boundaries
in how we reach our consumers; being quicker, bolder
and more innovative with our choices in this
ever-changing media landscape," Chief Marketing and
Customer Officer Andrew Clarke said in a statement.
"Data can play a crucial role here, both in providing us
with new insights, but also with reinforcing our
commitment to evidence-based marketing and
investment."
Dunkin' Donuts has put its U.S. creative business up for
review and aims to complete the process by the end of the
first quarter of 2018.
The review begins this month and could mean that Dunkin'
will no longer run on Hill Holliday, which has handled creative
for the brand since April 1998 and introduced the tagline
"America Runs on Dunkin'" in 2006. Media, which has also
been under Hill Holliday since 1998, will not be affected by
this review.
Hill Holliday was invited to participate in the invitation-only
review, which is focused on national creative services,
Dunkin' Donuts said. Interpublic Group of Cos' Hill Holliday
deferred comment to Dunkin' Donuts. The longtime Dunkin'
Donuts agency will compete in the review, according to
people with knowledge of the matter.
The BMW creative account is officially up for grabs. The luxury auto brand has kicked off a U.S. agency review, a
brand spokesman confirmed.
The incumbent is MDC Partners-owned KBS. The shop
has steadily lost other pieces of the brand's U.S.
business in recent months. In December, BMW handed
web development to Omnicom's Critical Mass after a
review. Last year KBS lost the social media work to
Laundry Service and the CRM account to MDC's Gale
Partners.
The changes come as BMW looks to reclaim its sales
mojo. The brand last year lost the global luxury sales
crown to Mercedes-Benz, ending a more than
decade-long run at the top.
The Campbell Soup Company has launched a review of its global media buying and planning business.
“We are pleased with the performance of our current agencies, but believe we can be both more effective and efficient with a more streamlined approach,” a company spokesperson explained in a statement to Adweek confirming the review.
MEC has served as Campbell’s global media agency since the company consolidated its global media buying and planning duties with MEC in 2006. Prior to that, MEC’s New York office had served as Campbell’s U.S. media agency of record, beginning in 1999.
McDonald's is beginning its first global media review in more than 10 years, now seeking to work with a roster of preferred agencies rather than a single partner.
OMD, the company's longtime media agency, will be participating in the process, McDonald's said. "Our long-term relationship with OMD remains strong," McDonald's said in a statement.
"As part of our journey to build a better McDonald's we are striving to make our marketing dollars work harder—through more efficient media spending and better connections with our customers," it said.
Better Ingredients. Better Pizza. Better Marketing. Chief Marketing Officer Brandon Rhoten confirmed that he recently sent a note to about 10 agencies and holding companies seeking a new creative partner. The note kicked off a non-traditional request-for-proposals process that Papa John's is handling on its own. Its goal is to wrap up the review and have an agency partner in place by end of 2017.
Rhoten says he wants Papa John's, the nation's 4th-largest pizza chain, to stand out in what has become a commoditized pizza category. Plus, as Papa John's puts more emphasis on digital ordering and social media, it wants a creative team that can enhance the company's effectiveness in those areas.
E-commerce giant Amazon is conducting a global media agency review.
It’s a huge piece of business. The firm spent more than $5 billion on advertising and promotional costs in 2016, according to the firm’s latest annual report. Of that total, more than $1 billion is estimated to be earmarked for measured media expenditures worldwide, most of it targeted to U.S. consumers.
It’s believed that most of the holding companies will participate in the review, although one exception is Omnicom, which handles competitor Google.
Deli meat company Dietz & Watson has launched ad agency review that puts both media and creative duties in play. Search consultant Pile & Co. has been retained to help manage the process.
Boston-based Allen & Gerritsen, the company’s longtime creative agency, confirmed it will not participate in the review. Philadelphia-based MayoSeitz Media is the media agency incumbent. The shop didn’t respond to a query for comment.
D&W spent $12.4 million on ads in 2016, according to Kantar Media, up sharply from the $7.7 million the firm spent in the prior year.
Male consumers interested in fast fashion brands like Zara, H&M and Topman.
The term “fast fashion” refers to a phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible.
The LEGO Group is launching a multi-market media agency review. Publicis Groupe's Starcom has handled the toy giant's account in the U.S. since 2004. Dentsu Aegis' Carat has been responsible for most of the client's European media business since then. It’s expected that both will participate in the review.
The toy marketer spent about $85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media. That was up sharply from the previous year, when it spent about $50 million, per Kantar. Global figures weren’t immediately available.
Japanese apparel brand Uniqlo is seeking a creative agency partner in the U.S. The review comes as the brand looks to increase awareness and amplify marketing efforts in the States.
Uniqlo is a growing global fast-fashion brand, but it takes a different tack. Quality is a selling point, just as much as price (their website currently features shirts made from 100% premium French linen), and their target market is young men.
Airbnb, the online marketplace for short-term renters and hosts around the world, has placed its global creative advertising business in review. Incumbent TBWA\Chiat\Day will not participate.
“As a global hospitality company at a pivotal moment in our trajectory, we are seeking a partner agency that takes us closer to unlocking the creativity of our community, in which content and product are inextricably linked. We are engaged in a global pitch, inviting the participation of a handful of diverse agencies to identify this new partner that will help us achieve our next phase of phenomenal growth.”
18-34 Entrepreneurs, business owners, or just professionals, Cubeyou's business people put their work and career at the top of their priorities. They are fully invested in their jobs for both economical reasons and personal satisfaction, and tend to follow business news online.
Fage Yogurt has placed its account in review after nearly seven years with MullenLowe.
America’s second-biggest Greek yogurt company picked the shop then known as Mullen in late 2010, breaking with former agency of record Ogilvy & Mather. The IPG shop handled creative, digital, social, media planning and buying, brand strategy and public relations as Fage fought its chief competitor Chobani for market share.
Hispanic consumers of beer.
Hispanics over index in their consumption of alcoholic beverages, with half consuming beer, compared to two in five consumers purchasing beer overall.
Brewing giant AB InBev has kicked off a global media planning and buying review and is inviting the six major holding companies to put together teams to pitch the assignment, the company confirmed early Wednesday. Strategic consulting firm MediaLink and media auditor Mediapath have been enlisted to assist with the review process. The review will be led by the brewer's global marketing team, which is based in New York.
Affluent Creative Millennials are Generation Y consumers with a household income greater than or equal to $100k per year.
This demographic is highly attuned to arts and design.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
2. Nationwide has dropped McKinney as its creative agency of record after a nearly seven-year
relationship that included a wide variety of campaigns since 2009, not including the infamous 2015
“Make Safe Happen” Super Bowl spot (the one with the cute kid saying “I couldn’t grow up because I
died in an accident” - simultaneously depressing 114.4 million viewers).
THE BACK-AND-FORTH
A Nationwide company spokesperson told to AdAge:
“Nationwide works with a number of creative agencies to support our business needs. We recently
informed McKinney of our intent to move in another direction regarding our creative work. We
wanted to give the agency as much notice as possible so it could plan accordingly. McKinney has been a
valued partner for nearly seven years, playing a critical role in the successful development of the ‘Join
the Nation’ campaign that launched in 2012. Our brand is healthier because of McKinney’s efforts. As
Nationwide’s business needs change, we’re evaluating all of our options to help us evolve our brand.”
OVERVIEW 01
OVERVIEW
http://www.adweek.com/agencyspy/nationwide-ends-its-relationship-with-mckinney-after-nearly-7-years/101847
http://www.adweek.com/agencyspy/nationwide-ends-its-relationship-with-mckinney-after-nearly-7-years/101847
http://www.adweek.com/agencyspy/nationwide-ends-its-relationship-with-mckinney-after-nearly-7-years/101847
3. OVERVIEW 02
OVERVIEW
While McKinney Chairman and CEO, Brad Brinegar, commented:
“We are proud of the work we created, the successes we achieved together and the friendships we
formed over seven years of committed partnership with so many good people at Nationwide. We are
obviously disappointed with their decision. This was a long relationship, given that the average
tenure of an account in the U.S. is just over three years. This does not reflect poor performance by
McKinney. What it does reflect is a shift in strategic focus and client leadership.”
The client did not specify whether it will launch a full review; Nationwide works with various
agencies and returned to Ogilvy in 2014, 50 years after that agency wrote the “Nationwide is on
your side” tagline, to produce the “Make Safe Happen” campaign which (allegedly) facilitated the
departure of Nationwide CMO Matt Jauchius. It doesn’t look like the scathing reviews of that
campaign led to a change in the client’s relationship with Ogilvy & Mather.
http://www.redstate.com/erick/2015/02/01/adam-tucker-of-ogilvy-mather-tries-to-justify-a-crappy-nationwide-ad/
http://www.redstate.com/erick/2015/02/01/adam-tucker-of-ogilvy-mather-tries-to-justify-a-crappy-nationwide-ad/
http://www.redstate.com/erick/2015/02/01/adam-tucker-of-ogilvy-mather-tries-to-justify-a-crappy-nationwide-ad/
http://www.redstate.com/erick/2015/02/01/adam-tucker-of-ogilvy-mather-tries-to-justify-a-crappy-nationwide-ad/
http://www.redstate.com/erick/2015/02/01/adam-tucker-of-ogilvy-mather-tries-to-justify-a-crappy-nationwide-ad/
4. SUMMARY
SUMMARY 03
Nationwide Mutual Insurance Company, Inc. engages in insurance, retirement and investing, banking, and
claims center businesses. It offers vehicle insurance products that comprise auto, motorcycle,
snowmobile, ATV, RV, boat, personal watercraft, and scooter insurance; property insurance products,
such as homeowners, renters, condo, flood, and individual insurance; life insurance products, including
life, term life, whole life, universal life, and variable universal insurance; and specialty, travel, accident,
identity theft, specialty liability, personal umbrella, and agriculture insurance products.
Recent financial news reported earnings for the nine months ending September 30, 2015: the company
reported operating revenue of $19.5 billion, up 3% over the same period in 2014. Total sales were $31
billion up $1.5 billion over the same period in 2014.
Nationwide holds a market share of 3.3% and holds the title of the No. 1 small business insurer as well as
the No. 1 writer of farms and ranches in the U.S. Hoover identified Nationwide’s main competitors as
AllState, Prudential Financial and State Farm.
Nationwide’s property and casualty advertising expenses totaled $287 million in 2014, up 3% from
2013. The company ranks fourth nationally for ad spending, with AllState Insurance leading with $893
million.
http://www.naic.org/documents/web_market_share_150302_2014_property_lob.pdf
http://www.naic.org/documents/web_market_share_150302_2014_property_lob.pdf
http://www.naic.org/documents/web_market_share_150302_2014_property_lob.pdf
http://www.naic.org/documents/web_market_share_150302_2014_property_lob.pdf
5. The Columbus based company is highly engaged in sports marketing activities. In 2014, it became a
sponsor of the National Football League, which includes relationships with individual players, teams,
media and the Walter Payton NFL Man of the Year award. The strong tie with the NFL includes
team-specific partnerships with Denver Broncos, Pittsburgh Steelers, Dallas Cowboys, Cincinnati
Bengals, Arizona Cardinals, Atlanta Falcons, Chicago Bears and Oakland Riders. Moreover, Denver
Broncos’ quarterback Peyton Manning became the company’s spokesman, participating in various spots.
But the attention to sports marketing extends also to other sports. Some of them involve NASCAR
Racing, partnering with Dale Jr.; Golf, with the Nationwide Children’s Hospital Championship and The
Memorial Tournament; and Running, sponsoring the Columbus Marathon.
Terrance Williams, Nationwide’s CMO, has said very confident about the current strategy:
“Generally, our competitors outspend us on advertising, so we are very efficient with our resources,”
Williams wrote. “Our goal is to maximize our advertising budget by using data and analytics to help us
get the right message in front of the right audience at the right time to build our brand.”
In order to get ready to pitch and become fully informed about Nationwide’s consumers and competition,
you will need 3 different analyses:
• Competitive analysis
• Audience Insights
• Trends watch
SUMMARY
SUMMARY 04
15. AUDIENCE INSIGHTS 14
AUDIENCE INSIGHTS
NEED MORE INFORMATIONS ABOUT
YOUR TARGET AUDIENCE?
CLICK HERE >
http://library.cubeyou.com/how-to-win-your-next-business-opportunity-with-a-data-diven-pitch
http://library.cubeyou.com/how-to-win-your-next-business-opportunity-with-a-data-diven-pitch
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