Millennial business people, aged 18-34, prioritize their careers and are highly engaged with business news online. They have diverse interests, including food, travel, and technology, and exhibit distinct food habits based on gender. The document highlights their preferences for travel destinations, media consumption, and popular interests related to their professional lives.

1. MILLENNIAL
BUSINESS PEOPLE
• • •
• • •

2. QUICK DEFINITION:
Millennial Business People
18-34 Entrepreneurs, business owners, or just
professionals, Cubeyou's business people put their work
and career at the top of their priorities. They are fully
invested in their jobs for both economical reasons and
personal satisfaction, and tend to follow business news
online.
30%
60%
0
90%
15-17 18-24 25-34 35-44 45-54 55-64
55%
MALE
22%
In a relationship
53%
WITHOUT
CHILDREN
PARTY GOERS
1.6 x
FOOD
LOVERS
1.4 x
GAMERS
1.2 x
TECHIES
1.6x
MILLENNIAL
BUSINESS
PEOPLE
• • •
•••

3. MILLENNIAL BUSINESS PEOPLE:
TRAVEL
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FAVORITE HOTELS TRAVEL HOT SPOT
THEME PARKS
2.4 X
TRAVEL COMPANIES
DESPEGAR
TOP DESTINATIONS
COLOMBIA PORTUGAL

4. MILLENNIAL BUSINESS PEOPLE:
MEDIA INSIGHTS
WEBSITES GENRES
BUSINESS
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Millennial Business People are over
indexing on Finance Apps (x).
CINEMA
GOERS
CINEMA
TOP APPS
COMEDY
MOVIES
1.3x
NEWSPAPERS
1.3x
TOP NEWSPAPERS
TECH ART

5. MILLENNIAL BUSINESS PEOPLE:
FOOD AND DRINK
FOOD HABITS
MALES
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FOOD GENRES
MALES
SNACK FOODS: 1.05 X
ORGANIC FOODS: 1.4 X
FOOD-TO-GO 1.2x
FAST FOOD
FANS
FOOD HABITS
FEMALES
THOUGHTFUL
EATERS 1.4x
1.7x
CANDY & SWEETS: 1.1 X
FOOD GENRES
FEMALES
DAIRY & EGGS: 1.4 X

6. INTERESTS PROXIMITY MAP:
HOTEL BUSINESS PEOPLE vs AIRBNB BUSINESS PEOPLE
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DEFINING INTERESTS?
CROSS CATEGORY TRAVEL INTERESTS
TRAVEL
AGENCIES
FOREIGN
DESTINATIONS
DOMESTIC
DESTINATIONS
TRAVEL
APPS
THEME
PARKS
Commonalities Airbnb Business People closest interestsHotel Business People closest interests
POPULAR
ATTRACTIONS
TRAVEL
MAGS
PARKS

7. CONSUMER
INSIGHTS SUITE
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