This was a presentation by Gary Winchester at the Rocklin Area Chamber of Commerce for the first Business Resource Committee Brown Bag Lunch Workshop. The topic was Twitter and Facebook.
Social Media and International OrganizationsBeth Kanter
- Beth Kanter gave a presentation on using social media and networks for international organizations.
- She discussed analyzing organizations' use of Facebook through an audit of their profile, content strategy, and engagement. Examples were given of what to look for.
- Attendees worked on developing recommendations for their host organizations. They also practiced professional networking on Twitter through crafting profiles and tweets.
- The presentation emphasized managing attention and being mindful when using social media for work through monitoring distraction and focus.
What's a hashtag? Should my business be on Twitter? How do I send a tweet? If you're completely new to Twitter and have questions like these, this presentation is a great introduction to this social network.
How to Get More Followers on Social MediaMeetEdgar
Launching a new social account, or trying to resurrect an old one, but have no clue how to get more followers? Check out our webinar filled with tips and tricks for growing your following organically, and learn about things you DON'T want to do.
You can check out the full webinar here: http://app.webinarjam.net/replay/15673/9a6a54de0b/0/0
The Beginner's Guide to Twitter for BusinessUnmana Datta
We have put together our most useful Twitter tips in The Beginner’s Guide to Using Twitter for Business. This includes:
- Important Twitter features you should know
- Who you should follow
- Tools and tips to easily find relevant people on Twitter
- How to use Twitter for business in 15 minutes a day: a step-by-step guide that tells you how to get started and keep going, in just 15 minutes every day
- Twitter mistakes you should avoid
- Tools and apps you can use to get more out of Twitter
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
This document provides an overview of using social media networks for business purposes. It discusses the top 5 social networks (Facebook, Twitter, LinkedIn, Pinterest, Instagram), how to create and curate engaging content for each platform, best practices for images/video, and next steps for social media strategy. The key recommendations are to understand each platform's analytics to see what content and posting times are most effective, regularly create and share content your audience engages with, and repurpose content across different social media channels and email.
Social Media and International OrganizationsBeth Kanter
- Beth Kanter gave a presentation on using social media and networks for international organizations.
- She discussed analyzing organizations' use of Facebook through an audit of their profile, content strategy, and engagement. Examples were given of what to look for.
- Attendees worked on developing recommendations for their host organizations. They also practiced professional networking on Twitter through crafting profiles and tweets.
- The presentation emphasized managing attention and being mindful when using social media for work through monitoring distraction and focus.
What's a hashtag? Should my business be on Twitter? How do I send a tweet? If you're completely new to Twitter and have questions like these, this presentation is a great introduction to this social network.
How to Get More Followers on Social MediaMeetEdgar
Launching a new social account, or trying to resurrect an old one, but have no clue how to get more followers? Check out our webinar filled with tips and tricks for growing your following organically, and learn about things you DON'T want to do.
You can check out the full webinar here: http://app.webinarjam.net/replay/15673/9a6a54de0b/0/0
The Beginner's Guide to Twitter for BusinessUnmana Datta
We have put together our most useful Twitter tips in The Beginner’s Guide to Using Twitter for Business. This includes:
- Important Twitter features you should know
- Who you should follow
- Tools and tips to easily find relevant people on Twitter
- How to use Twitter for business in 15 minutes a day: a step-by-step guide that tells you how to get started and keep going, in just 15 minutes every day
- Twitter mistakes you should avoid
- Tools and apps you can use to get more out of Twitter
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
This document provides an overview of using social media networks for business purposes. It discusses the top 5 social networks (Facebook, Twitter, LinkedIn, Pinterest, Instagram), how to create and curate engaging content for each platform, best practices for images/video, and next steps for social media strategy. The key recommendations are to understand each platform's analytics to see what content and posting times are most effective, regularly create and share content your audience engages with, and repurpose content across different social media channels and email.
Planned Giving: Social Technology and Planned GivingErica Chase
This document discusses using social media, such as Facebook, Twitter, LinkedIn and Instagram, to connect with potential donors and support planned giving. It provides information on who uses different social platforms and tips for using hashtags, posting regularly, and engaging with others on each channel. The focus is on how nonprofits can develop a social media strategy to foster online relationships that may lead to increased planned giving over time.
This is a basic Twitter guide for ad agencies and news reporters. However, it provides a great introduction to Twitter and its capabilities. We've also provided some tips and links that will help you on your way!
A Hands-on approach to using twitter to strategize content and delivery, watch your competitors, grow your social media accounts, develop new leads, gain new tribe members, enhance brand awareness and recognition and strengthen company cohesion.
IPA Social Media Admin Academy - #IPASMAA @ilprincipalsPJ Caposey
This document provides an overview of using social media for school leaders presented by PJ Caposey. It discusses overcoming fears of social media, exploring the history and trends of social media, analyzing different social media platforms, and creating a social media plan for professional growth. Tips are provided for school leaders on using social media for professional development and connecting with other educators. Popular hashtags and organized chat times on Twitter are listed for participating in online discussions with other education professionals.
1.5 hour workshop for the Hospital Club's Business@Breakfast.
Create a brand new social media strategy you can implement today.
Slides 1-23: 10 minute presentation
Slides 24-42: Practical workshop: answer the questions and fill out the templates here:
https://bit.ly/SocialMediaReboot.
This presentation is designed to teach prospects and partners how to leverage Twitter to connect with customers and leads, thus achieving business growth in the managed IT services market. Because digital marketing is here to stay, we aim to continue advocating forward-thinking business principles so as to drive revenue and profitability in the channel.
The document provides an introduction to setting up and using Twitter. It discusses choosing a Twitter name and profile, using an avatar, what to tweet about, Twitter jargon like retweets and hashtags, who to follow and follow back, and other tools like lists and direct messaging. The overall message is that Twitter is a way to engage with your community and build relationships that can help grow your business.
This document provides an introduction and overview of Sarah Kuglin and her business, Redwood Valley Technical Solutions, which focuses on web design, social media marketing, and consulting. She lists her various roles and areas of expertise. The majority of the document discusses social media strategies and best practices for businesses, focusing on goals, objectives, measurement, and platforms like Twitter. It provides tips on using hashtags, links, images, retweets, and more to build relationships and drive traffic through social media conversations.
Up Your Twitter Engagement to Kickstart Holiday Salesdlvr.it
Boost your Twitter Engagement to Kickstart Holiday Sales. Ready to turn-up your Twitter engagement? Discover new and creative ways to improve your Tweets and up your social media engagement.
View original post at: https://blog.dlvrit.com/2014/11/boost-your-twitter-engagement/
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
This document provides strategies for using Twitter for various business purposes, including customer relations, crisis management, corporate reputation management, event activation, product promotion and sales, issue advocacy, and internal communication. Specific examples are given for how companies like Comcast, JetBlue, Zappos, Dell, and the Red Cross have effectively used Twitter for customer service, crisis response, thought leadership, event coverage, deals/sales, and advocacy. The strategies recommend following others on Twitter to listen, regularly creating useful content, and engaging with your followers through responses and questions.
This document provides an overview of social media and strategies for using social media successfully. It discusses the key aspects of various social media platforms like Facebook, Twitter, LinkedIn and tools for sharing content. It emphasizes the importance of having a strategy, listening to audiences, engaging with users by sharing content and relinquishing some control. It also stresses measuring the results of social media efforts.
The document provides an overview of getting started with social media for organizations. It discusses choosing a name for social media accounts, setting up profiles on key platforms like Twitter and Facebook, best practices for using hashtags and engaging followers, and tips for creating regular social media content like sharing news, photos and questions. The goal is to help organizations use social media authentically to engage with stakeholders and spread their message.
Planned Giving: Social Technology and Planned GivingErica Chase
This document discusses using social media, such as Facebook, Twitter, LinkedIn and Instagram, to connect with potential donors and support planned giving. It provides information on who uses different social platforms and tips for using hashtags, posting regularly, and engaging with others on each channel. The focus is on how nonprofits can develop a social media strategy to foster online relationships that may lead to increased planned giving over time.
This is a basic Twitter guide for ad agencies and news reporters. However, it provides a great introduction to Twitter and its capabilities. We've also provided some tips and links that will help you on your way!
A Hands-on approach to using twitter to strategize content and delivery, watch your competitors, grow your social media accounts, develop new leads, gain new tribe members, enhance brand awareness and recognition and strengthen company cohesion.
IPA Social Media Admin Academy - #IPASMAA @ilprincipalsPJ Caposey
This document provides an overview of using social media for school leaders presented by PJ Caposey. It discusses overcoming fears of social media, exploring the history and trends of social media, analyzing different social media platforms, and creating a social media plan for professional growth. Tips are provided for school leaders on using social media for professional development and connecting with other educators. Popular hashtags and organized chat times on Twitter are listed for participating in online discussions with other education professionals.
1.5 hour workshop for the Hospital Club's Business@Breakfast.
Create a brand new social media strategy you can implement today.
Slides 1-23: 10 minute presentation
Slides 24-42: Practical workshop: answer the questions and fill out the templates here:
https://bit.ly/SocialMediaReboot.
This presentation is designed to teach prospects and partners how to leverage Twitter to connect with customers and leads, thus achieving business growth in the managed IT services market. Because digital marketing is here to stay, we aim to continue advocating forward-thinking business principles so as to drive revenue and profitability in the channel.
The document provides an introduction to setting up and using Twitter. It discusses choosing a Twitter name and profile, using an avatar, what to tweet about, Twitter jargon like retweets and hashtags, who to follow and follow back, and other tools like lists and direct messaging. The overall message is that Twitter is a way to engage with your community and build relationships that can help grow your business.
This document provides an introduction and overview of Sarah Kuglin and her business, Redwood Valley Technical Solutions, which focuses on web design, social media marketing, and consulting. She lists her various roles and areas of expertise. The majority of the document discusses social media strategies and best practices for businesses, focusing on goals, objectives, measurement, and platforms like Twitter. It provides tips on using hashtags, links, images, retweets, and more to build relationships and drive traffic through social media conversations.
Up Your Twitter Engagement to Kickstart Holiday Salesdlvr.it
Boost your Twitter Engagement to Kickstart Holiday Sales. Ready to turn-up your Twitter engagement? Discover new and creative ways to improve your Tweets and up your social media engagement.
View original post at: https://blog.dlvrit.com/2014/11/boost-your-twitter-engagement/
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
This document provides strategies for using Twitter for various business purposes, including customer relations, crisis management, corporate reputation management, event activation, product promotion and sales, issue advocacy, and internal communication. Specific examples are given for how companies like Comcast, JetBlue, Zappos, Dell, and the Red Cross have effectively used Twitter for customer service, crisis response, thought leadership, event coverage, deals/sales, and advocacy. The strategies recommend following others on Twitter to listen, regularly creating useful content, and engaging with your followers through responses and questions.
This document provides an overview of social media and strategies for using social media successfully. It discusses the key aspects of various social media platforms like Facebook, Twitter, LinkedIn and tools for sharing content. It emphasizes the importance of having a strategy, listening to audiences, engaging with users by sharing content and relinquishing some control. It also stresses measuring the results of social media efforts.
The document provides an overview of getting started with social media for organizations. It discusses choosing a name for social media accounts, setting up profiles on key platforms like Twitter and Facebook, best practices for using hashtags and engaging followers, and tips for creating regular social media content like sharing news, photos and questions. The goal is to help organizations use social media authentically to engage with stakeholders and spread their message.
Den 14 og 15 april 2011 deltog elever fra hele landet i Danmarksmesterskabet i Iværksætteri og Innovation i forløbet Company Programme arrangereret af Fonden for Entreprenørskab - Young Enterprise. Fra Herningsholm Erhvervsskole deltog elevvirksomheden Clear Solutions. Deres produkt var et særligt låg, som kan omdanne beskidt vand til klart drikkevand. Låget er en videreudvikling af et eksisterende produkt med den forskel at Clear Solutions har inkorporeret en måler, som fortæller hvornår at låget ikke virker længere. Virksomheden optrådte i forbindelse med Company Programme på tv2s Go' Morgen Danmark.
The document discusses energy consumption monitoring and management in Grid and Cloud computing infrastructures like Grid5000. It describes the energy sensor infrastructure deployed on Grid5000 sites, including Omegawatt boxes to measure power. The infrastructure is used to profile energy usage of applications and evaluate policies to reduce energy consumption and increase awareness among users. Logs of energy data are stored and made available in an online repository for analyzing consumption patterns.
This document provides guidance on starting a blog. It outlines reasons for blogging such as increasing search engine rankings. It describes different types of blog posts like informational, problem-solving, and genius posts. Finally, it recommends including links, titles, images, and frequent writing when getting a blog started.
Den 14 og 15 april 2011 deltog elever fra hele landet i Danmarksmesterskabet i Iværksætteri og Innovation i forløbet Company Programme arrangereret af Fonden for Entreprenørskab - Young Enterprise. Fra EUC Vest deltog elevvirksomheden SD Products. Deres produkt var et energibesparende og miløvenligt produktionsdrivhus.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Den 14 og 15 april 2011 deltog elever fra hele landet i Danmarksmesterskabet i Iværksætteri og Innovation i forløbet Company Programme arrangereret af Fonden for Entreprenørskab - Young Enterprise. Fra Roskilde Handelsskole deltog elev virksomheden You Go. Deres produkt var goodiebags til salg på f.eks. diskotekter. Tasken indeholder toiletartikler og præventationsmidler, hvis man beslutter sig for en uplanlagt overnatning.
This document discusses WYSIWYG (What You See Is What You Get) editors in Drupal. It notes that non-technical users prefer graphical interfaces over code for content creation and editing. While Wordpress has a native WYSIWYG editor, Drupal does not and instead relies on third-party modules. The document evaluates popular WYSIWYG options for Drupal and discusses issues like pasting content from other applications and image handling. It recommends the WYSIWYG API and input formats to customize the editor experience for different user roles.
Den 14 og 15 april 2011 deltog elever fra hele landet i Danmarksmesterskabet i Iværksætteri og Innovation i forløbet Company Programme arrangereret af Fonden for Entreprenørskab - Young Enterprise. Fra Aalborg Handelsskole deltog elevvirksomheden Calido. Deres produkt var en miljøvenlig beholder til at fjerne kalk fra vandhaner.
Danmarksmesterskabet i Fra Frederikshavn Handelsskole deltog elevvirksomheden Doggycare. Deres produkt var ørepropper til hunde, særligt til nytårsaften.
Michael Jackson was an American singer, songwriter, and dancer who became a global pop icon. Some of his biggest accomplishments included transforming the music video into an art form with videos for songs like "Billie Jean" and "Thriller," having the best-selling album of all time with Thriller, and influencing numerous major artists with his innovative dancing and fashion style. Though he faced legal issues, he was acquitted on all charges. Jackson died in 2009 at age 50 after suffering cardiac arrest, prompting worldwide mourning from his legion of fans who viewed him as a musical genius.
This document provides information about shadow range for a period of time. The shadow range is available from 9am to 5pm daily between January and December. No other details are given in the brief document.
This Powerpoint presentation tell us about what is reporting? How a reporter should be? List of ten tips for the reporter and different kinds of reporting.
To create a YouTube account, visit YouTube.com and click "Sign Up", then enter your email address, choose a username and password, select your country and gender, enter your birthdate, verify you are not a robot, and agree to YouTube's Terms of Use and Privacy Policy before clicking "Sign Up" to complete the process.
There are three types of thermography certification: 1) certification by an employer/self, 2) certification by a training company, and 3) certification by an independent certifying body. Certification levels include Level 1 (basic), Level 2 (advanced), and Level 3 (very advanced). Level 3 thermographers can develop procedures for Level 1 and 2 thermographers and supervise their work. Examples of certifying organizations are ASNT and BINDT, with BINDT providing independent 3rd party certification in accordance with ISO standards.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
Presentation by Joe Pulizzi covering some of the basics for using Twitter for Business. Includes real beginner information about Twitter, then moves into best practices for leveraging Twitter.
This document discusses social media marketing. It defines social media as online activities that integrate technology, social interaction, and sharing of content like words, pictures, videos and audio. Social media marketing uses social media sites like Facebook, Twitter, YouTube to achieve branding and marketing goals. The document then lists the fastest growing social media activities from 2008 to 2009 and provides reasons why businesses should use social media. It also outlines a hierarchy of social media activities from blogging to microblogging and tips for using different social media platforms like blogs, RSS, social search, social bookmarking, social networks, and microblogging effectively for business purposes.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Social Media Small Business Tulsa TechFest 2010Lisa Palmer
Social Media: Low Cost Solution for Business Growth!
Are you an entrepreneur or have a small/midsize business? This deck outlines the need for social media to drive revenue!
Why do you care about social media?
* Facebook - 124M Unique Visitors / +202% Y/Y Growth
* YouTube - 84M Unique Visitors / +34% Y/Y Growth
* Twitter - 26M Unique Visitors / +660% Y/Y Growth
* LinkedIn - 15M Unique Visitors / +85% Y/Y Growth
* Number 1 activity on the web: http://www.youtube.com/watch?v=sIFYPQjYhv8
* This is amazing when compared with 304M Population of the United States!
How can you access all of these online customers?
Microsoft Office Live Small Business
* Free hosted websites for small businesses (500 MB storage - I have a site with 55+ pages that is only using 5MB!)
* Imagine a start-up business paying only $14.99/year for a fully functional and very easy to update website!
* I have personally created websites for small businesses in less than 5 hours. They are literally online within 1 day!
* 100 Free email addresses with a custom domain name
* Free online document storage and sharing - collaborate online w/customers/partners/employees!
* Free Contact Manager - manage sales opportunities, contact information, and track customer interactions
* Free Technical Support
Advertise
* Bing Local Listing - FREE!
* Google Local Business - FREE!
* Social Media - FREE!
Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the rise of social media and how it has changed communication from a monologue to a dialogue. Various social media tools are explained, such as blogs, Facebook, YouTube, LinkedIn, Twitter, and Flickr. Advice is provided on developing a social media strategy and best practices, including listening to customers, being transparent, sharing content, and measuring results. The importance of social media for businesses is emphasized, with examples of how brands have successfully engaged audiences through creative social media campaigns.
Anvil Media Inc and the Online Marketing Institute's Social Media Workshop at...Online Marketing Summit
This document provides an overview and guidance on social media for businesses. It discusses popular social media platforms like Facebook, Twitter, YouTube and LinkedIn. It offers tips on setting objectives and strategies for engaging on each platform. Case studies are presented on integrating social media with traditional marketing, monitoring discussions, and leveraging social media for sales and local search engine optimization. Guidance is given on customizing Facebook pages, promoting on Facebook and Twitter, and tools for managing a Twitter presence.
Social Media and your Fundraising ProgramSusan Tenby
This document summarizes key points from a presentation on using social media for fundraising programs. It discusses strategizing campaigns and evaluating audiences, creating engaging content, and measuring results. It also covers branding, relationship building, managing capacity, and resources for non-profits using social media. Examples are given of effective nonprofit accounts and influencers in the space. The presentation aims to provide non-profits with best practices and tips for social media fundraising.
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
A presentation delivered on 29 Jan 2013 to The Likeminded Network women's networking group in St Neots, Cambridgeshire. You can find out more about my (free) Twitter For Business e-course at TwitterForBusiness.net
Social Media 101: Using Social Media as a Listening and Relationship-Building...Rotary International
Are you reluctant to start using social media? It can seem intimidating or irrelevant, but this session will show you how social media can help your club attract new members, build partnerships, and transform your events.
AMA Twitter for Marketers Updated 9-29-2010Bernie Borges
This document provides an overview of using Twitter for marketing purposes. It discusses setting goals and expectations for using Twitter, as well as the skills and agenda for a training on the topic. The training will cover Twitter basics like setting up a profile, content strategy, etiquette and tools for management. It will teach how to use hashtags to follow conversations and lists to organize followers. The goals are to learn how to use Twitter in a measurable way to maximize positive business results.
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
Similar to Rocklin Chamber Brown Bag Workshop Nov 4th (20)
Knowing your audience is crucial to marketing and advertising. Discover the three audience groups you should target and how to target them. Discover what information you need from customers so you can target people like them. For more information contact me at (916) 625-6361.
Radio provides essential news, weather, and traffic information to commuters, especially during times of crisis when it is a trusted source of information. Traffic reports deliver messages to listeners driving to work and home on major routes like I-80. According to research, 86% of drivers primarily use radio for in-car entertainment, making it an effective way to reach commuters.
In my Social Basics seminar I teach about identifying your target audience and how significant that is. Having a SOLID social foundation is important and knowing your primary target audience will help you accomplish your objectives.
This document provides information about blogging for business purposes. It defines what a blog is and discusses different types of blogs like Blogger and WordPress. It also compares Blogger and WordPress. The document outlines steps to create an effective blogging strategy, including identifying target audiences and focusing on quality, engaging content. It emphasizes the importance of promotion and provides rules for effective blogging, such as keeping posts between 250-500 words. Finally, it includes practice exercises to draft sample blog posts.
This document discusses social media marketing and connecting marketing efforts across online and offline platforms. It recommends uploading advertisements and public relations content to social media sites like Facebook, Twitter, and LinkedIn to bridge affordable advertising and public relations. It also suggests building an online and offline networking strategy to combine networking efforts. Finally, it notes the benefits of hiring a social media expert versus doing marketing yourself, such as having a strategic plan and avoiding costly mistakes.
Gary Winchester Jr. presented on building business socially and his company Business Networking Group which provides social media consulting, management, and business consulting services to help clients grow their business through an integrated social media and traditional marketing strategy. Some of the services offered include developing social media strategies, managing a client's social media presence, and business consulting to help clients discover their passion and apply social media marketing synergistically with other marketing efforts.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
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Rocklin Chamber Brown Bag Workshop Nov 4th
1. Rocklin Area Chamber of Commerce
Business Resource Committee
Brown Bag Lunch Workshop
Facebook & Twitter
Presenter:
Gary
Winchester
Presented By: &
1/30/2015 Business Networking Group (R) 1
2. Introduction
Gary Winchester Jr.
• Born: Tampa, FL
• Achievements:
– CEO Business Networking Group 2010
– Director of Social Media at Marketing
Medley 2010
– Rocklin Chamber Ambassador 2010
– Rocklin Chamber Business Resource
Committee member 2010
– BDM at Patrol Plus, Inc 2008 - 2010
– Student at TLBC, Now EPIC Bible College
2005 - 2010
– USMC 2000 – 2004
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3. Some of our Social Media Clients
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4. My Social Media Philosophy
Our Philosophy is based on a concept
called Social Media Marketing. We believe
that Social Media is one element within
your marketing strategy, working
synergistically with all of your marketing
efforts to increase your overall results.
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5. What is Social Media Marketing?
• Social media marketing is a method of
promoting your brand by strategically
making your presence known across various
social media networks connecting it to all
your marketing efforts.
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7. What is
• Twitter is a real-time
information network
powered by people all
around the world that
lets you share and
discover what’s
happening now. • Twitter asks “what’s
happening” and makes the
answer spread across the
globe to millions,
immediately.
@GaryWinchester
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12. Key terms…
To follow somebody is to subscribe to their messages
A tweet is an individual message
A DM or direct message is a private message on Twitter
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13. Key terms…
RT or retweet is to repost a valuable message from somebody else on
Twitter and give them credit
Trending topics are the most-discussed terms on Twitter at any given
moment
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14. …and some special lingo
@username is a public message to or about an individual on Twitter
A hashtag—the # symbol followed by a term and included in tweets—is
a way of categorizing all the posts on a topic #DSMtips
Shortened URLs. To fit links into the short messages, Twitter shrinks
some URLs down automatically http://ow.ly/2KvHX
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15. Getting Started in 4 Easy Steps
1. Research
2. Complete Your
Profile
3. Search & Follow
Relevant Accounts
4. Tweet!
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16. Step 1: Research
• If you want to spend time listening first, you
don’t need an account to search at
search.twitter.com
• Try searching for your company and a few key
topics in your field
• Listening can help you get a sense of how you
want to engage on Twitter
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18. Step 2:
Profile
1. Choose a username, can
be changed at any point
without effecting your
tweets
2. Complete your entire
profile
1. Give a brief description
of who your company,
use searchable keywords
2. Add a link to your
website or blog
3. Update settings
4. Use a custom
background
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19. Optimizing Your
Bio
• Bio: 160 characters to describe you
• Rules to optimizing your bio:
1. Use all 160 characters
• Shows there is more to you than just a few words
2. Insert Keywords
• In your sentences use keywords that people will use
to search for you
3. Write in complete sentences
• Do not just write words with commas following
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20. Step 3:
Search & Follow Relevant
Accounts
Follow Friday #FF or #FollowFriday
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21. Step 4: Tweet!
People like the human touch and will appreciate posts with your
thoughts and experiences more than you think
They also like it when you say hi, respond to their questions, comments,
praise, complaints and jokes
People like tips, links to interesting stories and blog posts (they don’t
have to be about your company), exclusive deals and a good sense of
humor.
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22. Tweet but how often?
3 Guidelines for how often you should Tweet:
What are your hours of operation? If you work 9am-5pm then Tweet
within those hours
If you do not have a set schedule then I suggest you:
Pick a start time Your end time will be 12 hours later
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23. Tweet but how often?
What is your role in the company?
If you are the CEO you will Tweet different times than a CMO
What is your message?
Are you selling you a product?Are you establishing yourself as an expert?
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24. Best practices
Build relationships on Twitter
Listen for comments about you
Respond to comments and queries
Ask questions
Retweet messages you would like to share
Post links to things people would find interesting
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25. Best practices
Use a friendly, casual tone
Don’t spam people
Leverage the real-time nature of Twitter
Ask questions, float ideas, solicit feedback – and expect fast feedback
most of the time
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26. Best practices
If you’ve launched a product, new store or new campaign, search
Twitter for comments
Respond to customer service issues quickly
Engage in discussion on a tricky public issue your company is dealing
with
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27. www.Facebook.com/BNGRP
What is a Facebook Page?
Facebook Pages are a free
product for
organizations and
public figures to
connect with people on
Facebook in an official,
public manner.
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28. US Facebook Users
by Age
As of June 1, 2010
InsiderFacebook.com1/30/2015 Business Networking Group (R) 28
30. Do I separate Business from Personal?
• Yes!
• Why?
1. Gives people a choice.
2. Allows your business to be relational.
3. Allows you to see what friends are
interested in your business
4. Gives you the chance to solicite the
people who want to be solicited by your
business.
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32. Key Definitions
• Administrator: A page administrator controls
the content and settings of a Page.
• Applications: A set of Facebook or third-party
developed applications that can be added to a
profile or page to increase engagement and
enhance content.
• News Feed: Top News aggregates the most
interesting content that your friends are
posting, while the Most Recent filter shows you
all the actions your friends are making in real-
time.1/30/2015 Business Networking Group (R) 32
33. Key Definitions
• Wall: The Wall is a central location for recent
information posted by you and about you.
It’s where you keep your up-to-date content,
and where Fans can contribute.
• Publisher: The Publisher lets you share
content on Facebook and is located at the top
of both your home page and on your profile.
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34. Tips & Best Practices
1. Be Personal, Not Promotional
• People become fans because they want to
connect to the true members.
• Use a first person vs. third person to show fans
you are active on the page and encourage them to
post feedback and comments.
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35. Tips & Best Practices
2. Create content worth sharing
• Sharing behind-the-scenes updates and
content gives fans a feeling of exclusivity by
being connected to their favorites on
Facebook.
• Photos, Video and other content can go viral
quickly as they attract more “like” and
“comment” interactions, which then spread to
friends of fans, attracting new fans.1/30/2015 Business Networking Group (R) 35
36. Tips & Best Practices
3. Join the Conversation
• Facebook is a culture of conversations - a
great opportunity to get immediate feedback
on new things.
• Ask fans a question in your status update, instead
of only posting statements about your activities .
• Show you’re listening by making a comment
among the other fan posts.
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37. Grow Your Connections
• Promote the Username for your page
everywhere
(Facebook.com/MarketingMedley)
• Add a Like Box to your website so
visitors can instantly connect to your
Page without leaving your site.
• Run Facebook Ads targeted to fans of
similar pages to convert them as fans.
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Who is Marketing Medley?
Marketing Medley LLC is a full service marketing company providing an array of services. AsMarketing 2.0® Specialists we take a holistic approach to your marketing needs by integrating all web marketing, print collateral, graphic design, search engine optimization (SEO) and more into a single source.
Who is Gary Winchester?
I am the Director of Social Media for Marketing Medley and OutdoorMind. As the social media consultant, manager, speaker and trainer, I consult with clients on the "how to's" of managing, strategy and implementation of all social media outlets, specific to their overall marketing plan and success. Services include the managment of client's social media accounts, creating the content, and posting it according to their social media strategy as outlined. Currently the speaker at several social media events, as well as training sessions for companies on using social media effectively to grow their business.
I am involved in my community through the Rocklin Chamber as an Ambassador in training, member of the Small Business Resource Committee and in this years Rocklin Leadership class.
Key Points:
How I got into Social Media
Desire to Meet people and Network
Learned about marketing through research and doing sales
Learned how to use SM for business through experience and research
Met with experienced Social Media Specialist and was encouraged to teach, coach, consult and train business owners
Key Points:
Social Media Account Setup
Social Media Consultation
Social Media Management
Social Media Company Training
Social Media Marketing Seminar Speaker
This definition came from much research and personal experience.
This is how I believe Social Media should be used and the only way to use it in the most effective manner.
Gives you a Presence while creating Web Traffic
Makes your Traditional Marketing Relevant
Increases your SEO
Drives more customers to your website and store location
Last week we briefly covered what Twitter is.
We will review this and get deeper into Twitter by covering the following:
Key Terms
Twitter Language
The 4 steps to using Twitter for business effectively
Tips and Best Practices
I have used Twitter since 2007 for personal use and then in 2008 for business.
I used the platform for business but did not use it correctly.
The correct way to use it is to do the following:
Connect and Interact
Build Relationships
Use the online connections to build offline connections
Online connections help you maintain offline connections
Use the offline connections to build online connections
Offline connections help you build online connections
Get to know people offline
Now bring them in as a client, sell them
Understanding Twitter gives you a foundation.
The objective is to give you the tools to use it correctly for you business to increase sales.
Before going any further these are some Key Terms you need to understand.
Before going any further these are some Key Terms you need to understand.
One thing that makes each Social Network unique is the language, or lingo, they use.
Last week I said that you need to do research before diving into Social Media.
This is how you do research on Twitter prior to signing up.
Research the following:
Your company
Your industry
Competitors
Local Area
Friends & Coworkers
This tells you:
Is someone using your company name already
Who in your industry is using Twitter
If no one is then that means it is a waste or you are ahead of the game
What your competitors are doing
Who in your area is using Twitter and what is important to them
One of the biggest mistakes people make is following people without first having everything set up.
Be strategic in setting up your profile, from user name to key words and a custom background.
For a custom background you can google it and create your own or pay someone.
Relevant Accounts are:
Friends
Coworkers
Experts in your industry
Other people in your field
Clients
People you meet
Followers of Followers
Tips, Links, Stories, Blogs and Deals will capture the attention of your followers. Have a mixture.
No one wants to follow someone who just posts about their deals or seem robotic.
BE RESPONSIVE!!!
Facebook Fan Pages are best for business, but you can still connect on a personal level. People buy from the people they know, this is why networking on and offline is so important.
Using Pages Correctly:
Reach out to friends and family
Build a fan base by offering an incentive to get them to become a fan
Offer an incentive to get them to your website
Use your fan page for customer feedback
Allow feedback and testimonials
Upload pictures of events and product
Create events for sales, product launches and local events
Whenever possible, share updates directly.
Again, being Relational.
If you use Gmail or Google Apps you can use WiseStamp.com
Outlook you can add the logo from your Social Networks and link it to your profile.