Shawn Gardner is an experienced executive with over 30 years of experience in business development, sales, and marketing for CPG food brands. He has a proven track record of launching new brands and achieving significant growth, including growing retail distribution from 200 to 2,000+ doors within 12 months for one brand and achieving triple digit annual sales growth for 6 consecutive years while leading marketing at Perfect Bar. Gardner has held executive roles such as VP of Sales and Marketing and Principal Consultant and has worked with numerous major companies.
2. - CAREER SNAPSHOT -
2005 - Present:
• Integral part of three major CPG food brand launches
• Grew retail base from 200 to 2,000+ doors in 12 months
• Built national program within six months of launch
• Achieved triple digit growth 6 years in a row
1999 - 2004:
• Built sales & marketing programs for seminar & entertainment sectors
1997 - 1999:
• Managed direct marketing campaigns for premier hospitality company
early – mid 90’s:
• Owned & operated fashion boutique in Tokyo, Japan
Late 80’s:
• Developed gourmet menu items for major luxury hotel chain
3. VP of Sales & Marketing
Frontier Snacks, Inc.
Boulder - CO
2015 - 2016
• Developed strategy that took brand nationwide in 6 months
• Grew retail base from 200 doors to 2,000+ doors within 12 months
4. Principal Consultant
Shawn Gardner International
Los Angeles - CA
2014 - 2015
• Developed strategic sales & marketing programs for emerging brands
• Created distribution strategy
• Built and trained sales and marketing teams
- SGI Clients -
5. Head of Sales
That’s it Nutrition
Los Angeles - CA
2011 - 2014
• Built National Program within six months of launch
• Grew annual sales from Zero to 10M in within 3 years
6. VP Business Development
Perfect Bar
Los Angeles - CA
Mid 2000’s - 2011
• Achieved triple-digit YOY sales growth 6 years in a row
• Built and managed Regional DSD Network
7. Director of Corporate Sales
Clear Channel Entertainment
Seattle - WA
Early - Mid 2000’s
13. - Testimonials -
Shawn is a CPG sales expert, with current relationships across food, natural and
specialty retailers. He established distribution of a new item (that I created the
branding for) for a start-up company in CA, across the above channels, in a very
competitive category, with a relatively high cost item, with minimal advertising
and promotion. Basically, he did the near impossible.
- Thomas Morse
Co-Founder and former President of 5 Hour Energy
Shawn is a self starter, an amazing communicator, knows the channels and the
dynamics of investment and returns, has experience in buying and contracting
support services (brokerage, demo services), and most importantly, he knows how
to read people. Shawn knows the risks and opportunities of engaging resources. He
is respectful of his teams and they respect him. On top of all this, Shawn has a
perpetual smile on his face, which actually is a representation of his confidence,
unassuming nature, open mindedness, and seeking solutions mode. If Shawn says
he can, then he can!
- Raj Rawat
Speaker and Author of Find Your Everest (Before Someone Chooses It For You)
14. Shawn Gardner
• Business Development
• Sales • Marketing • Management
Contact
c: (661) 644-5178
e: shawn.r.gardner@gmail.com