This document contains a summary of Kamal Akhter's professional experience and qualifications. It outlines his current role as Area Manager at Olive Tree Trading Pvt. Ltd, where he is responsible for sales, marketing, and distribution across North India. Previously, he held key account manager and area manager roles at Eastern Condiments Pvt. Ltd and Desai Brothers Ltd., where he managed modern trade business, clients, and sales teams. Akhter has over 20 years of experience in the FMCG and food industries, specializing in spices, and has a Bachelor's degree from Baba Saheb Bhim Rao Ambedkar University.

1. Kamal Akhter
E-Mail: kamal.akhter@rediffmail.com Phone: 91-9891393368
An Overview
 A competent candidate with substantial amount of exposure to Sales, marketing, Modern Trade &
General Trade distribution especially in FMCG and food sector.
 Presently working at Delhi with Olive Tree Trading Pvt. Ltd As Area Manager
 Established strong relation with modern format chains across North India.
 Established sales and distribution network across Bihar and Jharkhand.
 Gained exposure to identify retail communication area/tools and develop long-term relationships
with retail outlets.
 Gained exposure to manager large retail chain and the buyer
Professional Experience
Olive Tree Trading Pvt. Ltd (July ‘14 – Till date)
As Area Sales Manager
Key Highlights:
 Overall responsivity for both GT and MT market
 Developing Channel and partners to spread across NCR and North India
 Responsible for new client acquisition and development.
 Plan for trade marketing, off-take and promotions
 Recruit, train and develop people across the region
 Over all responsible for MIS, business plan and deliver
 Develop premium and niche product channel and deliver
 Products includes Olive Oil, Tofu, Soya Milk, Pasta, Almond Milk, Muesli etc.
Professional Experience
Eastern Condiments Pvt. Ltd- (August’10 – June ‘14)
As Key accounts manager (North)
Key Highlights:
 Overall responsible for modern trade business across North India
 Responsible for developing and managing key accounts business for the company
 Liaison with senior team of retail chain for Business Development.
 Responsible for new client acquisition and development.
 Plan for trade marketing, off-take and promotions
 Train and develop team of 25 people
 Over all responsible for MIS, business plan and deliver
 Clients include (not limited to), ABRL, Spencers, Future, Wal-Mart, Auchan, Vishal, etc.
Professional Experience

2. Desai Brothers Ltd. (Mother’s Recipe) (July ’02 – July ‘10)
As Area Manager – August ’06 – July ‘10
As TSM – July ’02 – July ‘06
Key Highlights:
 Overall responsible for Sales, Marketing and distribution activities for the territory
 Responsible for Designing and achieving sales plan for the territory
 Expansion plan for distribution
 Design marketing calendar and monitor
 Responsible for Stock management across all C&F agent and rest of the channel
 Tracking and monitoring competitors’ activity
Professional Experience
American Dry Fruits Ltd. (Mother’s Recipe) (Aug ’97 – June ‘02)
As Sales executive (Jan ’00 – June ’02)
As TSI (Aug ’97 – Dec ’99)
Key Highlights:
 Ensure primary and secondary sales
 Distribution management
 Retailing for both GT and MT domain
 Roll out merchandising activity
Domain Knowledge
FMCG
 Understand FMCG trends in current market context.
 Understand pricing, scheme and KVI item hence taking competitive advantage
 Track and identify competitors’ movement and activities.
 Identify new product requirement and launching attributes
 Design and execute marketing and promotional activities for both retailers and consumers
Food and Spices
 Understand spices market trend and movement
 Understand consumer behaviour in context of spices, RTC/RTE, food
 Attributes of different packing relevance and acceptance in different segments of TG
C&F Agent Management
 Identify potential C&F agent and execute work through them.
 Implementing recent technology to improve stock handling
 Ensure best quality work from C&F.
Client Relationship Management
 Map client’s requirements & providing them best solutions; identifying prospective clients,
generating business from existing clientele.
 Identify causes for dissatisfaction among service establishment (outlet to be served) & taking steps
to overcome the same.
 Build & maintain healthy relations with clients; ensuring maximum client satisfaction as well as
service establishment.

3. Academic Credentials
 B.A. from Baba Saheb Bhim Rao Ambedkar university in the year 1993
 Class 12 from bihar intermediate Education council in the year 1990.
 Class 10 from Marwari High school in the year 1983.
Other Details
Date of Birth : 31st October 1969
Current Address : 12/297, 1st floor
DDA Flat, Madangir
Delhi: 110062
Permanent Address : Azad Road, Chandwara
Muzaffarpur, Bihar - 624001