1) The document presents a business plan for launching a custom t-shirt business called MasterMind. 2) It will allow customers to design their own t-shirts and will be located in Banani, Dhaka selling a variety of creative designs. 3) The plan outlines the current marketing situation, objectives to increase sales and market share within 12 months, and a marketing strategy focusing on quality, advertising, sponsoring events, and social media. It also includes monthly budgets and production timelines.

1. MasterMind
Business
Plan
Presentation
MasterMind
MasterMind

2. Master Mind Group
Group Member
ID Name
171-009-041 Mazharul Islam
171-004-041 Ashjadul Amin
Submitted To
MasterMind

3. Process of presentation
Processof
Presentation
Executive
Summary
Introduction
Current
Marketing
Situation
SWOT
analysis
Objective
and
issues
Marketing
Strategy
Action
programs
Budgets
Controls
Conclusion
MasterMi
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4. About Company
Name : MasterMind
Location :
Banani, Dhaka.
Product : T-Shirt
Product Design : Variety of creative and exclusive design
MasterMi
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5. MasterMi
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T-Shirt will be designed by a buyer which is an exciting new business that
allows customer to custom design a shirt (specifically the design on the
front or back) any way that they would like. The company was founded by
Mastermind Group. Polo T-Shirt will have a well-established website, by
using this site buyers can easily buy any polo shirt, and payment method
will easy to use. This Imagine the ability to create a totally custom shirt.
We choose the style of the shirt, and then the image or graphic will be
added. This is the ultimate form of expression. There are no limits to what
we can communicate. Some people show their fanaticism for a particular
sports team, others a musician. We might have a social message or
cause on our product (Polo t-shirt). Whatever we may decide, we can
print any image on our product.
Executive Summary:

6. Introduction:
We have made this project for a new launching product
which is Polo t-shirt. By following our project a
company can achieve desired market share easily. In
our project we are going to show that, how a company
can fulfill customers demand and get more profit
simultaneously.
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7. Current Marketing
Situation:
Polo T-Shirt will be segmented between two major segment artwork and
graphics by reviewing customer need we understand that our product has
high demand in market and in this region from weather condition it is clear
that, our product will be a very comfortable dress.
Affordable product, our Polo T-Shirt will be sold with high profit.
Polo T-Shirt is not a new inventory product, so there are many competitor
in market. We will use different marketing strategy overcome our
competitor. Competitor already have used many marketing strategy.
Usually we have no distributor. Our product will be sold to different internal
and foreign buyer. Then our product will be arrived to consumer. Defective
product will be sold in local market at low price.
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8. Current Marketing Situation:
Current Marketing
Situation:(continued)
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9. • Demographics: Age & Gender : 15-35 young males & 15-25 young
females
• Geographic: Primarily customers/consumers will be from Dhaka City,
as business
Will grow we will cover whole Bangladesh, after that we will think about
International expansion.
• Socio-Cultural: Internet using Facebook generation, Believes in the
change in Society, proud to express oneself using dress outline.
• Psychographic: Our offered various type t-shirts will be a better choice
for those
Who wants to enjoy various designer t-shirts in a competitive price and
those who are ready to pay the price to give life to their imagination in
their t-shirts.
• Buying Behavior: Higher user status (high rate of purchases) will be
encouraged by price negotiation and loyal customers will be given
preferences
Current Marketing
Situation:(continued)
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10. Strengths
Opportunities Threats
Weaknesses
S W
TO
Primary factors
SWOT ANALYSIS
- Unique design patterns
- Reasonable price
- Easier to design
- Customers can get t-shirts
designed by
them at their own choice
• First mover opportunity
• Growing internet users in
Bangladesh
• Advertising both in online and
offline
• Use of advanced technology
compared to others
• Additional postage cost to deliver
customers
• First two years ArmorInk will only
take orders online, no delivery will be
done
• Channel conflicts can arise when
more online intermediaries will be
added
• First two years offline outlet
have to compete with
established brands
• Established brands may start
imitating our strategy MasterMi
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11. Objectives and Issues:
Typically, marketing objectives include some or all of the following:
• Increase sales
• Build brand awareness
• Grow market share
• Launch new products or services
• Target new customers
• Enter new markets internationally or locally
• Improve stakeholder relations
• Enhance customer relationships
• Improve internal communications
• Increase profit
Example:
• To increase the number of enquires from our marketing communications activities by 15%
by the end of the year.
• To increase sales by 20% within 12 months,

12. Developing SMART Marketing Objectives:
Specific We can track and put a number too visitor, leads or customers
Data ,metrics, analytic.
Measureable How many more leads, visitor or customer do I want ?
Use in metrics to determine a number.
Attainable The goal must be realistically attainable use benchmarks
Relevant relates overall and goal.
Timely Include a timeframe six months or 12 months .

13. To become known as the premier custom shirt sublimation
service.
Achieve profitability within 12 months.
Design and implement strict financial controls to help ensure
success. (Custom Printed T-Shirts Business Plan n.d.)
0
5
10
15
20
25
30
35
40
45
50
55
month1 month 2 month 3 month 4 month 5 month 6 month 7 month 8 month 9 month 10 month 11 month 12
Sales Monthly
Artwork
Graphics
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15. Marketing Strategy
It is very important for any company to build the right relationships with
the right customers involves treating customers as assets that need to be
managed and maximized. (Kotler and Armstrong 2015) We will emphasize
customer’s demands. We believe that if we able to fulfill customer’s
demand then we will be succeed. Usually we will take product concept
because we believe that, if we maintain quality, we will reach our ultimate
goal.
We will emphasize to product quality by adding feature we may create
value in order to capture values from customer’s in return.
Advertising = we will run ads in several young adult magazines.
Youth events=Many different events will be sponsored, such as music festivals
and sporting events.
Student groups=we will attempt to gain awareness of the different student
groups who actively purchase shirts for their members.
Adding features(celebrities autograph in t-shirt)
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16. Marketing Strategy(Continued)
preferably advertising the products and
establish a corporate image on social
media
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17. Action Program
We will focus on quality of our product. So, we will take product concept. But, Before Special day or occasion
such as Eid, Puja other events then we will take production concept.
After this occasion, if product will be unsold, then we will take selling concept by promoting these product for
clearing our stock.
Production
Sell
Usual time Before any special occasion After any special occasion
Promotion
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18. Budgets
Monthly Budgets
For first month
Forecasted number of
units Sold
10,000
Average Price 500 taka
Average Net Price (10,000*500)=5,000,000
Taka
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19. Budgets(continued)
Costs of Production(for a t-shirt) 300 taka
Costs of Production(for 10,000 T-
shirt)
3,000,000 Taka
Distribution(for a t-shirt) 25 taka
Distribution(for 10,000 T-shirt) 250,000 taka
Marketing(for a t-shirt) 35 taka
Marketing(for 10,000 T-shirt) 350,000
Net cost(for 10,000 T-shirt) 3,600,000 taka
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20. Budgets(continued)
Average Net Price (10,000*500) =5,000,000 Taka
Net cost (for 10,000 T-shirt) =3,600,000 taka
Profit (for 10,000 T-shirt) =1,400,000 taka
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21. Design
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22. Conclusion:
We have wanted to make a quality of product based
strategy. Here we have discussed about current
marketing situation, SWOT analysis, Objective and
Issues, a detailed marketing strategy with budget .It is
a well detailed project. By following this project, a
company can launch a new product (Polo T-Shirt) and
get more market value than other similar competitors.
MasterMi
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23. Thank You
MasterMi
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for your precious attention
MasterMind