We are what we repeatedly do. Excellence, then, is not an act, but a habit. – Aristotle A dynamic professional with a rapidly progressive career span of 13+ years, I have gained exposure and cross cultural experience in handling business development, sales & marketing management, commercial operations. In depth knowledge of the Retail & FMCG sector I have a solid track record in developing and implementing strategic plans to develop new business aligned with organization’s objectives. Strong exposure to commercial operation & vendor management including budgeting & negotiation, procurement, crisis management, logistics & supply chain management. Adept in sales strategy development for segments namely Reseller/O&I & HoReCa, generating new business opportunities, keeping abreast with competitor’s moves & marker trends, ATL/ BTL activities, managing marketing budgets, organising events & campaigns, launching new stores, increasing number of footfalls & membership in stores, increasing sales growth & profitability Demonstrated ability in client servicing & key accounts management & initiating and developing relationships with key decision makers in target organizations for business development & customer relationship. Ability to nurture superior customer relationships that deliver significant sales growth. Strong orientation to provide value to customers and satisfaction to partners Proficient in formulating and effectuating market entry strategies relevant for enhancing business growth, conceptualizing & implementing strategies as a part of brand building and market development effort and ensuring maximum brand visibility and capture optimum market shares. Efficient Team Leader & Player possessing demonstrable leadership capabilities in managing complex business challenges, mentoring & driving results through active engagement of employees in line with organization's vision and goals

1. Shashank Upadhyay
16, Hari Om Nagar, Krishna Nagar, Lucknow, Uttar Pradesh | shashank2001@gmail.com| 91-9450932235
SUMMARY
A senior marketing professional with 13+ years of experience in sales & marketing management of
which 9+ years of experience in hardcore FMCG & Retail industry
Demonstrated capabilities to produce results within a team environment, self motivation and
commitment, developing sales strategy development for segments namely Reseller/O&I & HoReCa,
generating new business opportunities, keeping abreast with competitor’s moves & marker trends,
imparting training to sales staff, ATL/ BTL activities, managing marketing budgets, vendor
management, organising events & campaigns, launching new stores, increasing number of footfalls &
membership in stores, increasing sales growth & profitability.
A leader with strong people management skills & driving results through active engagement of
employees in line with organization's vision and goals
EXPERIENCE
Jul 11 - Present WAL-MART INDIA Lucknow
An American multinational and the world’s largest retail corporation that operates a chain of discount
department stores and warehouse stores
Jan 14 - Present Market Manager - Sales & Business Development and Marketing & Membership
 Managing the overall sales operation & marketing, membership of UP Region with a team of 4
Manager, 7 Assistant Manager, 11 Team Leaders & 115 Sales, Marketing, eCom & Logistics
Associates.
Sales & Business Development ( Managing 3 verticals namely SBD, eCom & Logistics)
 Sales & Business Development- Managing strategic business planning & sales strategy
development for all 3 segments namely Reseller/O&I & HoReCa
 Generating new business opportunities with new and existing customers & maximising products
& services that meet client's requirements & needs
 Developing & streamlining systems to enhance operational effectiveness and meet operational
goals within the cost, time & quality parameters
 Conducting opportunity analysis by keeping abreast of market trends and competitor moves to
achieve market-share metrics
Imparting training, coaching & mentoring employees and other stake holders to deliver superior
business results
 eCom- itis operational in all 3 store & Lucknow and currently leading the country in performance
& exceeding INR 1CR turnover per month
 Streamlining the eCom business across towns and coordinating with tech team for ground level
trouble shoot like technical snags, electronics payment related issues, advise on empowerment
of website, advise on making portal more user friendly etc
 Planning ATL/BTL activities & measurement for eCom initiatives and imparting on the job training
for the staff
 Logistics - delivered around 30% of total turnover through logistics which is delivering INR 3.5-
4CR stocks from every store through 9 Tata Ace everyday
 Ensuring correct & timely stock pull as well as timely stock delivery to the member
o Achieved a highest sales growth of 28% nationally
Marketing & Membership
 Heading new store opening and running its operations with coordination from various
departments; managing 4 stores (Meerut, Agra-1, Agra-2 & Lucknow)
 Planning budgets for all marketing activities which is 3.5 CR annually for my region.
 Managing vendor selection keeping in mind the geographical requirements in terms of cost,
quality & execution and negotiating with them for best quotes

2.  Planning and executing ATL/BTL activities like print, radio, outdoor, VMs, mailers, signage & their
maintenance, brandings, in-store activities, events like summer & winter mela
 Tracking competitors activities and communicate timely feedback w.r.t price, product &
promotions
 Designing & implementing marketing plans to generate foot fall and increase per ticket spends
through membership cards in cash 'n' carry business
 Organising membership drive plans to increase memberships, footfalls & buying members
o Achieved highest 16% membership growth nationally in 2014
Jul 11 - Dec 13 Market Manager - Marketing & Membership (Uttar Pradesh)
 Managed planning and executing ATL/BTL activities like print, radio, outdoor, VMs, mailers,
signage & their maintenance, brandings, in-store activities
 Prepared budget utilization sheet head wise, activity wise and analysed budgets spend for cost
benefit analysis
 Generated foot fall and increase per ticket spends through membership cards in cash 'n' carry
business
Sep 03 - Jul 11 HINDUSTAN UNILEVER LIMITED
Market leader in Indian consumer products with presence in over 20 consumer categories such as
soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its
products
Sep 09 - Jul 11 Senior Field Sales & Customer Executive Lucknow
 Delivered a business of INR 10CR per month for the zone with a team of 8 TSO’s & 3 Merchandiser
Supervisors
Apr 07 - Jul 09 Field Sales & Customer Executive Ghaziabad/ Lucknow
 Accomplished sales as well as variousactivationsin thearea with a team of TSO’s & insuringsales
targets
 Managed a separate team of merchandisers to ensure best in class visibility and activation
 Tracked competitor movement & planned and executed counter activities
May 06 - Mar 07 Territory Sales In-charge Lucknow
 Leading TSI’s in the zone and responsible for their training and development
 Re-aligned infrastructure and identified geographical opportunities and set up infrastructure to
drive growth down the pop-strata
 Planning and executing SLA’s (service level agreement) in respective territories
Sep 03 - Apr 06 Territory Sales In-charge Biaora/ Hoshangabad/ Bhopal
 Managed sales and distribution of territory along with efficient dealer management
 Handled four diverse businesses of the company and implemented different strategies for each
business increase growth
 Identified opportunities in terms of brands, geographies & people and translating them into
actions leading to sales growth
EDUCATION
2003 Mahatma Gandhi Mission's Institute Of Management Aurangabad
MBA
2001 Lucknow University Lucknow
Bachelor of Arts – Economics
PERSONAL Date of Birth: 7th July, 1976