This document discusses how law firms can harness the power of social media. It notes that clients, other law firms, and in-house counsel are increasingly using social media. The document recommends that law firms understand different social media platforms, set goals for their use, select appropriate tools based on those goals and target clients, and engage by creating content, building communities, and measuring success. It provides examples of social media strategies law firms can use to become recognized authorities in their fields within 90 days.
An overview to social networking sites & their usage for job search. The target audience for this presentation are individuals in career transition or newcomers to Canada - most without profiles on social networking sites.
Although this has been delivered as a workshop - it is best delivered as a series with both classroom and computer instruction time. Please contact me at socialwisdom.ca for more information.
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
An overview to social networking sites & their usage for job search. The target audience for this presentation are individuals in career transition or newcomers to Canada - most without profiles on social networking sites.
Although this has been delivered as a workshop - it is best delivered as a series with both classroom and computer instruction time. Please contact me at socialwisdom.ca for more information.
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
LinkedIn 101 For College Students_November 2017Kenny Soto
A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
Initially prepared for internal use at IBM, this is a useful guide for segregating personal and work life, and for protecting yourself from identity theft, using a Social Networks privacy settings.
This is version 2.3, updated on 8 February 2012. It is now more accurately called "Digital Persona Management for IBMers" and the Facebook section has been entirely rebuilt to match the platform’s current settings and controls (i.e. Timeline), as well as LinkedIn. In addition, this module is being expanded to include Google+, and Twitter, as soon as I can finish creating them, so watch for additional updates. I posted 2.2 on 7 Feb, then LinkedIn announced two new privacy changes.
( This module used to be titled Identity Management For IBMers on Facebook )
Rose and Womble Realty - Embracing Real Estate TechnologyTina Merritt
www.earnperhit.com/realestate => "Search Engine for Real Estate"
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December 2010 presentation at Rose and Womble Lynnhaven office on embracing technology in real estate.
The Role of Social Media and Natural Buzz: Why Online Conversations MatterSimple Marketing Now LLC
Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.
By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!
Social Job Search: Strategies and Tactics to Maximize your ResultsPhilippe Gadeyne
In the past few years the hiring process has undergone massive changes. Recruiters and hiring managers went from newspaper ads to job boards, corporate websites and now to social media platforms to seek out, identify and recruit talent.
Job seekers and career changers need to learn the platforms and constantly adapt to the way the platforms change and to the way recruiters use them. They need to embrace social media, learn how to optimize their profiles and avoid the pitfalls, monitor and manage their online reputation.
Social Media for Placement Networking:
Before, During and After
This presentation shares tips for making the most of social media for professional networking to prepare for placement, during a placement and directly afterwards.
Sue Beckingham presents tutor tips and Dalian Terry his experience as a student currently on placement.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
How Lawyers Can Harness the Power of Social MediaCarolyn Elefant
Based on the book, Social Media for Lawyers: the Next Frontier, this presentation shares some practical, goal-centric ways that lawyers can use social media to find jobs, network and seek out new opportunities.
LinkedIn 101 For College Students_November 2017Kenny Soto
A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
Initially prepared for internal use at IBM, this is a useful guide for segregating personal and work life, and for protecting yourself from identity theft, using a Social Networks privacy settings.
This is version 2.3, updated on 8 February 2012. It is now more accurately called "Digital Persona Management for IBMers" and the Facebook section has been entirely rebuilt to match the platform’s current settings and controls (i.e. Timeline), as well as LinkedIn. In addition, this module is being expanded to include Google+, and Twitter, as soon as I can finish creating them, so watch for additional updates. I posted 2.2 on 7 Feb, then LinkedIn announced two new privacy changes.
( This module used to be titled Identity Management For IBMers on Facebook )
Rose and Womble Realty - Embracing Real Estate TechnologyTina Merritt
www.earnperhit.com/realestate => "Search Engine for Real Estate"
www.lucky-bet.site => Bet on Sports - 50% Deposit Bonus
www.lucky-bet.site/casino => Online Casino - 5000$ Welcome Bonus
www.lucky-bet.site/lotto247 => Lotto247 - Win Big, Live Free
www.lucky-bet.site/eurobet => Best European Bookmaker
December 2010 presentation at Rose and Womble Lynnhaven office on embracing technology in real estate.
The Role of Social Media and Natural Buzz: Why Online Conversations MatterSimple Marketing Now LLC
Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.
By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!
Social Job Search: Strategies and Tactics to Maximize your ResultsPhilippe Gadeyne
In the past few years the hiring process has undergone massive changes. Recruiters and hiring managers went from newspaper ads to job boards, corporate websites and now to social media platforms to seek out, identify and recruit talent.
Job seekers and career changers need to learn the platforms and constantly adapt to the way the platforms change and to the way recruiters use them. They need to embrace social media, learn how to optimize their profiles and avoid the pitfalls, monitor and manage their online reputation.
Social Media for Placement Networking:
Before, During and After
This presentation shares tips for making the most of social media for professional networking to prepare for placement, during a placement and directly afterwards.
Sue Beckingham presents tutor tips and Dalian Terry his experience as a student currently on placement.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
How Lawyers Can Harness the Power of Social MediaCarolyn Elefant
Based on the book, Social Media for Lawyers: the Next Frontier, this presentation shares some practical, goal-centric ways that lawyers can use social media to find jobs, network and seek out new opportunities.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Social Media Assessment Case Study Citrix WebexSociety3
Citrix / Webex - a social media case study
An example for a social media assessment, assessing customers, brand, partners and competition.
The case study was performed by certified consultants using the methods and models developed by the Social Media Academy
Thanks to the Team
Barbara Daniels http://xeesm.com/BarbaraDaniels/
Wendy Soucie http://xeesm.com/WendySoucie/
Matson Sparling http://xeesm.com/MatsonSparling/
Catherine Sherwood http://xeesm.com/CatherineSherwood/
Matthias Beckmann http://xeesm.com/MatthiasBeckmann
Lyn-Dee Eldridge
Lisa Robb
http://xeesm.com/lisarobb/
Nancy Chou
http://xeesm.com/nancychou/
Mark Eldridge
http://xeesm.com/eldridge2m/
Elsom Eldridge http://www.xeesm.com/ElsomEldridge
Mark Moore
http://www.xeesm.com/RMarkMoore
Susan Rice Lincoln
http://www. xeesm.com/SusanRice200036826/
Steve Gasser http://www.linkedin.com/in/stephengasser
Network Solutions Social Media Presentation at Social FreshWeb.com
Slides from the presentation "Basics of a Corporate Social Media program and the Network Solutions case study" at the Social Fresh Conference in Nashville. More details about the conference here http://socialfresh.com
Enhancing Your Business With Social MediaKCaufield
Social media and web 2.0 have been creating a buzz online. Many of you may be aware of this but do not know how to utilize these outlets to build relationships and loyalty with customers.
The goal is to leverage the transparency and interactivity created through social media to your advantage. You can let customers know what’s new with your company and you can also in turn learn what your customers like and don’t like and how to better serve them.
Stanford GSB Portland Alumni - Leveraging Social Media for Customer EngagementMatterport
Technologies to increase online customer engagement: OpenID, OAuth, Portable Contacts, Activity Streams, OpenSocial, LiveID, etc. Learn how to maximize SEO, brand projection, and referral traffic.
1. How Meyer, Unkovic &
Scott LLP Can
Harness the Power of
Social Media
Ron Kubitz
Recruiting/Training Manager
Brayman Construction
November 22, 2011
@ronbray @braymanjobs
http://www.linkedin.com/in/ronrecruiter
3. Social media encompasses those
technologies that facilitate interactive
information sharing, user generated
content and collaboration and are
frequently hosted on third party
platforms but must link back to your
platform.
4. Or, it’s a fancy word for the
conversations taking place
24/7 online
6. Because your clients are using it!
45 million update Facebook
profiles once a day
Google and Facebook battle
monthly for most views
YouTube is the second most
popular search engine after
Google
80% of people search for lawyers
on Google/Yahoo*
18% of lawyers found clients
directly through social media*
*greenmarketing.net
7. Most Popular Websites
• 1. Google
• 2. Facebook
• 3. YouTube
• 4. Yahoo
• 7. BlogSpot
• 9.Twitter
• 14. LinkedIn
• 18.Wordpress
*11/15/2011 mostpopularwebsites.net
8. Because law firms, in house counsel
& CEOs are using it (Recruiting)
Factors considered by legal firm/in-
house counsel in hiring lawyers:
Blogs published by lawyers: 27 percent
Rankings and directories: 25 percent
Twitter feeds from lawyers: 22 percent
Endorsements and connections on
LinkedIn: 18 percent
Source: Green marketing net
9. Because your competitors are
using it
63% of large firm lawyers personally
maintain a presence in an online
community/social network. [ABA Tech
Report 2010]
28% of lawyers using social media for
professional reasons
48% of Am Law 200 firms blog
[Lexblog State of Blogging 2010]
10. Because it is fundamentally
changing the way the world
communicates
“I simply cannot see how major changes in
the way we communicate, collaborate,
network and trade are somehow irrelevant
for lawyers and their clients. Nor, given
the sheer scale of [social networking]
systems and the levels of their usage can I
conceive that this is a passing fad.”
--Richard Susskind, The End of Lawyers?
26. Step 2:
What are your goals?
Examples:
-SEO
-Finding clients
-Establishing reputation
-Competitive intelligence
-Recruiting/HR
-Marketing
-Damage Control
27. STEP 3: Select Tools - Professional v. Personal
Less Time More Time
Guides,
Q&A
Profess-
ional
Mixed
Use
Water
Cooler
28. STEP 3: Select Tools -Target Clients
Less Time More Time
Guides,
Q&A
Business
Mixed Use
Consumer
29. Sample Strategy-
Step 4 Engage:
Becoming a recognized
authority in your field in
90 Days*
*Caveat: This slide assumes you already have expertise in this area,
but haven't yet exploited it. If no expertise, go out and establish it
and return later.
30. Step 1: Create content (a blog or an eBook
Step 2: Upload content docstoc + JD Supra
Step 3: Announce blog or eBook to other bloggers
Step 4: Set up RSS reader to follow field
Step 5: Follow trends & talk/market on Twitter
Step 6: Identify relevant clients/candidates via Twitter & send eBook or
blog
Step 7: Conduct webinar on issues, record and upload to Slideshare or
YouTube
Step 8: Establish a presence and build community on FB or LI
Step 8: Repeat, repeat, repeat and create, create content!
31. Link with Others
• The MBA, CAWP, AGC, APC, Various
Unions, and hundreds of other
construction related associations are
using social media…….are you
following and linking (sharing) with
them?????
32. Final Step: Measure
Success
What’s your metric?
Found leads or hires?
More clients?
More website traffic?
More media interviews?
More speaking invitations?
Feeling less isolated?
33. Additional Resources
• Social Media For Lawyers by Adrian
Dayton
• ABA Tech Report
• Justia.com (legal birds)
• Lextweet.com
• Lexblog.com
• Am Law 200 Blog/SM Survey