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YOU WANT THE LISTENER TO
REMEMBER WHAT YOU SAY
BUT . . .
PEOPLE TEND TO
. . .
AND/OR
. . . . . . . . . . . . . .
NOTPAY
ATTENTION
Year 2000
13 Seconds
Year 2013
8 Seconds
Goldfish’s Attention Span
9 Seconds
Average Human Attention Span and Goldfish’s
So
here
are . . .
Conversation Tips
To Make You
Memorable
in 30 seconds or less
USE
A CONNECTION STORY
01
Don’t just
state facts
them . .
. . But how?
According to
Amanda Marko
StrategicCommunicationsConsultant
Entrepreneur (magazine)
‘Hi, I’m very trustworthy,
hardworking and diligent.’
Don’t say -
Instead, say -
TELL A STORY THAT GIVES THE PERSON
YOU ARE TALKING TO THE IMPRESSION THAT
YOU ARE TRUSTWORTHY, HARDWORKING
AND DILIGENT.
02
DITCH THE JARGON
UNLESS THE PERSON YOU ARE
TALKING TO SPECIALIZES IN THE
FIELD OF YOUR CONVERSATION
TOPIC. . .
Leave out the
super-technical/industry-specific
terms.
It will make what you say
 clearer
 stick in their minds much
better.
PUTTING EFFORT INTO
RESEARCH BEFORE
MAKING A BUSINESS
DECISION
DUE DILIGENCE
Example
ADD AN ANECDOTE
03
ANECDOTE
Interesting story about a real
incident or person
A Stanford study shows that
retention rate is higher when
statistics and anecdotes both
are used
SEE THE DIFFERENCE ! 
Anecdotes
65-70%
(Statistics
5-10%alone)
RETENTION RATE
SHARE SOMETHING
YOU HAVE IN COMMON
04
You Listener
Common
Ground
 EXPERIENCES
IT CAN BE ANYTHING SHARED BY
BOTH PARTIES 
 INTERESTS
 HOBBIES etc.
Compliment ‘em
05
Why?
Because people will
remember how you
made them feel !!!!!
GUARANTEE THE WARM AND
FUZZIES BY OFFERING A REAL,
GENUINE COMPLIMENT
GO FOR WORK-RELATED
COMPLIMENTS SUCH AS-
Good job on
that presentation
Insightful
commentary in
that meeting
THAT’S ALL !
NOW GO AND
BE MEMORABLE !

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5 Conversation Tips to Make You More Memorable in 30 Seconds or Less