Kishore Biyani founded Future Group in 1987 which is headquartered in Mumbai. Future Group operates various retail chains including Big Bazaar, Central, and Brand Factory. Brand Factory was launched in 2006 and offers over 120 clothing brands with a minimum 20% discount in stores ranging between 60,000 to 100,000 square feet. Within its first year, Brand Factory had over one million customers visiting its stores daily. The document also provides details about the founder Kishore Biyani and products offered at Brand Factory stores.
introduction,objective,Pricing Strategy, Channel Network, Distribution Chain, Market Product,STP, Marketing Communication Mix, Swot Analysis, Company Green Marketing Initiative, Questionaire
MRE has scaled new heights in the field of development and manufacturing of Electronic products in the field of Power supply and Safety.
MRE is a leading manufacturer of Power Supplies since 1974
MRE is a high - tech enterprises that specialize in the development and manufacturing of Electronic products in the field of Power supply and Safety.
This year marks MRE's successful completion of 40 years in field of manufacturing with a bouquet of over 100 products to offer to our esteemed clients. We strictly implement & follow the operation guidelines of `Leading Technology, Reliable Quality, Satisfactory Service and Customer First'.
introduction,objective,Pricing Strategy, Channel Network, Distribution Chain, Market Product,STP, Marketing Communication Mix, Swot Analysis, Company Green Marketing Initiative, Questionaire
MRE has scaled new heights in the field of development and manufacturing of Electronic products in the field of Power supply and Safety.
MRE is a leading manufacturer of Power Supplies since 1974
MRE is a high - tech enterprises that specialize in the development and manufacturing of Electronic products in the field of Power supply and Safety.
This year marks MRE's successful completion of 40 years in field of manufacturing with a bouquet of over 100 products to offer to our esteemed clients. We strictly implement & follow the operation guidelines of `Leading Technology, Reliable Quality, Satisfactory Service and Customer First'.
Vishal Mega Mart is India's leading Fashion hypermarket with 170 stores spread across 110 cities and Vishal Mega Mart Stores provide shoppers with wide range of fashion clothing for all age groups, Home and Grocery products at unbelievable prices. Vishal Mega Mart stores offers thousands of high quality products
A projects report on effectiveness of retailing mix in big bazaar
chandan kumar
1. NAME-SHAKTI SINGH BHATI
SEC-B
ABOUT COMPANY
Founded by—Mr.Kishore Biyani(M.D & CEO of group)
Incorporated in 1987(as Man wear pvt. Ltd)
Headquarter—Mumbai
Diversified Business>>Retail
flagship sector Employees more than 80,000 people 1.3million sq.ft
of retail space
Brand Factory is a chain of stores operated by Pantaloon Retail India.
Launched in September 2006, it currently has more than eight outlets
in India The outlets are between 60,000 to 100,000 square feet (9,300 m2
)
in size and offer around 120 brands such as Esprit, Van Heusen and Levi's.
The chain offers a minimum discount of 20% for its merchandise and
targets customers in the 20-35 age group. The chain had more than a
million customers within its first year of operation and witnesses a footfall
between 2000-5000 customers per day
ABOUT PROMOTER
KISHORE BIYANI King of India’s Retail Graduated in commerce from HR
college, Mumbai Belongs to business family(cloth trading) From
manufacturing to retail Retailer by Karma but nationalist by Dharma.
Launch Brand Factory – Ahmadabad
Location Brand Factory 10 Acre Mall Raipur – Kankaria Road Ahmadabad
PRODUCT OF BRAND FACTORY
2. PRODUCT Fashion: The group offers a variety of options in fashion. Its
brands include aLL, Blue Sky, Central, Etam, Fashion Station, Gini & Jony,
Navaras, Pantaloons, and Top 10.Home & Electronics: Options include:
Collection i – a lifestyle furniture store; Electronics Bazaar – offers branded
electronic goods and appliances; e-zone – trendiest electronics items;
Furniture Bazaar – entire range of Home Furniture; Home Town– one stop
destination for all the home needs.General Merchandise : Options Include:
Big Bazaar , Shoe Factory, Brand Factory, Navaras, KB’s FairPrice , Central,
Blue Sky Leisure & Entertainment Wellness & Beauty