SlideShare a Scribd company logo
 The Raymond Group was incorporated in 1925.
 Raymond Apparel Ltd. has in its folio some of
the most highly regarded apparel brands in
India – Raymond (Ready-To-Wear), Park
Avenue, Parx and Notting Hill.
 Provide customers total textile solutions.
 Raymond Apparel Ltd. (RAL) ranks amongst
India's largest and most respected apparel
companies.
Gautam Hari Singhania
 Tailored clothing:-
 Suits
 Jackets
 trousers
 Jeanswear
 Everblue Apparel
 1.5 million garments
per annum
 Dress Shirts
 Celebration Apparel
Ltd
 Formal Shirts
 1.5 million shirts per
year
 Product :-
 Brand Name – Raymond
 Variety – Suits, Jackets, Trousers, Shirts,
Jeanswear
 Sizes – Ranging from XS - M - XXL
 MRP – 1049 to 9999 and above
 Discounts – season wise(10%- 40%)
 Payment – Debit card, Credit card, Cash
 Headquarters –
Raymond Ltd.
Mahindra Towers,
2nd Floor, B Wing,
Pandurang Budhkar Marg,
Worli, Mumbai - 400018.
India
 For promotion of various products company uses
various media advertisements
I. News paper
II. Television
III. Banners & Hoardings
RAYMOND MARKETING MIX

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RAYMOND MARKETING MIX

  • 1.
  • 2.  The Raymond Group was incorporated in 1925.  Raymond Apparel Ltd. has in its folio some of the most highly regarded apparel brands in India – Raymond (Ready-To-Wear), Park Avenue, Parx and Notting Hill.  Provide customers total textile solutions.  Raymond Apparel Ltd. (RAL) ranks amongst India's largest and most respected apparel companies.
  • 4.
  • 5.  Tailored clothing:-  Suits  Jackets  trousers  Jeanswear  Everblue Apparel  1.5 million garments per annum
  • 6.  Dress Shirts  Celebration Apparel Ltd  Formal Shirts  1.5 million shirts per year
  • 7.  Product :-  Brand Name – Raymond  Variety – Suits, Jackets, Trousers, Shirts, Jeanswear  Sizes – Ranging from XS - M - XXL
  • 8.  MRP – 1049 to 9999 and above  Discounts – season wise(10%- 40%)  Payment – Debit card, Credit card, Cash
  • 9.  Headquarters – Raymond Ltd. Mahindra Towers, 2nd Floor, B Wing, Pandurang Budhkar Marg, Worli, Mumbai - 400018. India
  • 10.  For promotion of various products company uses various media advertisements I. News paper II. Television III. Banners & Hoardings