1. Wadud Sons started as a small retail store in 1971 in Peshawar and has since expanded significantly, with its largest expansion occurring in 2001. 2. In 1995, the founder of the store was killed in a terrorist bombing attack, dealing a major blow to the store's performance. 3. After reopening in 1996 under new management, the store has focused on garments and been more successful than before, becoming one of the leading retailers in Peshawar.

1. HISTORY Wadud Sons started as retail store back in 1971,by a local businessman, Hamid Wadud The operation were initiated on a very small scale in a 50 square feet store located at main sadder.

2. In 1987, there was a major expansion, expanded to 4000 sq feet. The second major expansion took place in 2001expanded to area of 1000 sq feet.

3. A very timely diversification took place in November 2003 when a new branch was opened at PDA Complex,Hayatabad.

4. Apart from the routine items offered,Wadud Sons H-Mart offers a wide variety of grocery. Last but not the least, a shop adjacent to Wadud Sons, Sadder was acquired, now its named as Wadud Sons Shoe Box.

5. The waduds used to own a wool store in Qissa khawni bazar that was once the business Hub of Peshawar.

6. From the wool store in the early 50s. Waduds had made a very good reputation in the market.

7. Since then if we have a look at them and compare it over the time, today Wadud Group stands amongst the tallest businesses of the province.

8. MISHAP The store was operating profitably and was progressing by leaps and bounds until a mishap took place on 22 nd December 1995.

9. There was a bomb attack in the store as a result of some terrorist activity. A significant damage that happened related to store was the death of the founder of the store.

10. As a result of these two mishaps ,the store suffered a lot performance wise, dropped almost to where it stood several years ago.

11. After extensive planning and putting all the pieces together, the store started operating again on October 13,1996.

12. However, under the new management ,the store started taking up pace and as is evident now, has successfully captured the garments market more strongly than before

13. FORM OF BUSINESS Sole proprietorship

14. MDs Hayatabad MDs Cantonment store Mr. Asad Wadud Mr. Sheharyar Wadud Mr. Salman Wadud Mr. Usman Wadud MANAGEMENT

15. VISION “ To be the best and leading retailers in next ten years in Peshawar city”

16. MISSION “ To be a retail store which gives assurance to customers as well as the employees about its individual offerings to both”

17. PRODUCTS Saddar branch: Garments and accessories. Hayatabad branch: Garments and FMCG’s

18. Garment: For ladies, gents and kids. Shoes: for ladies, gents and kids. New born items and accessories. Cosmetics and artificial jewelry.

19. HUMAN RESOURCE Two cashiers have been hired for each of the three stories. Three Data Entry Operators (Accountants) Salesmen.

20. PAY SYSTEM Cashiers pay is highest. Senior salesmen paid a little higher than rest of salesmen. Helper salesmen are paid low.

21. Manager are paid high. Cashier and Data Entry Operators are paid a fixed amount whereas the managers and the salespeople are paid on fixed plus commission basis.

22. COMPETITORS Jan’s Arcade. Imperial Stores.

23. COMPETITIVE EDGE Although it has included a very wide variety of other products as well, still its emphasis is not deviating from garments.

24. There are a number of suppliers who deal only with Wadud Sons in Peshawar, this gives it an edge over its competitors.

25. MARKETING 1996: Print Media (Newspapers, banners, billboards and flyers etc) Banners.

26. Billboards. Flyers.

27. SEASONAL DISCOUNT SALES 50% discount sale at the end of winters. Very effective. Regular basis.

28. CUSTOMER FOCUS Quality.

29. FINANCE All financial decisions are taken with mutual consent of the management. Regular record. Credit Standing.

30. H-mart: was opened with cost of 15 million which included both equity and bank loan. Reasonable profit margin.

31. DIVERSIFICATION AND EXPANSION Shoe store: Men’s shoes controlled by Lahore supplier. Grocery store: A very divergent inclusion is the grocery store at Hayatabad branch.

32. Future target: At Hayatabad branch, a pharmacy and a fresh vegetable section will be included soon.

33. ORGANIZATIONAL STRUCTURE

34. Men’s wear & accessories deptt. MD Management MD Purchases MANAGER Newborn accessories deptt. Ladies’ wear & accessories deptt. Cashier Boy’s wear & accessories deptt. Girl’s wear & accessories deptt . Data entry operators Warehouse