Big Bazaar is a hypermarket retail chain founded in India in 2001 by Kishore Biyani. It is part of the Pantaloon Retail India Limited and has over 83 outlets across India. Big Bazaar aims to deliver everything to every Indian consumer in the most profitable manner through a variety of promotional strategies and a growth in stores in recent years.

2. Founded by Mr. Kishore Biyani

3. Incorporated in 1987

4. Head quarters in Mumbai.

5. Employees over 30,000 people.

6. Has over 1000 stores in 61 cities of India.

7. Spread of 1.3 million square feet.Company’s profile

8. About Kishore BiyaniKing of India’s retail.

9. Graduation in commerce from HR college of Mumbai.

10. Belongs to a business family.VISION Deliver everything,everywhere,everytime to every Indian consumers in the most profitable manner.MISSIONWe will be the trendsetters in evolving delivery format.

11. “Doing business in India is not easy, but it becomes easy if you have the right business”Kishore Biyani

12. Food BazaarPantaloons

13. CentralBig Bazaar

15. Type HypermarketFounded2001Headquarters Jogeshwari, MumbaiIndustry RetailProducts Department, Grocery storePromoter Kishore BiyaniParent Pantaloon Retail India Ltd.Punch line ‘Is se sasta aur accha kahin nahin’ Currently 83 outlets

20. PROMOTION Strategy ‘Saal ke sabse saste 3 din’

21. Future Card (3% Discount)

22. Advertising (Print Ads, TV Ads, Radio)

23. Brand Endorsement by M.S.Dhoni

24. Point-of-Purchase Promotions

25. GROWTH IN RECENT YEARS OF BIG BAZAAR

26. SWOT ANALYSIS

28. Future strategy of Big Bazaar

29. Thank you