This report summarizes the performance of the Bata store located in Ambience Mall in New Delhi. Bata is the largest footwear retailer and manufacturer in India, operating over 1200 stores across the country. This particular store is located on the ground floor of the mall and has around 1480 square feet of space. It offers a wide range of footwear, accessories, and related products priced between Rs. 80 to Rs. 10,500. The store utilizes POS systems, provides basic customer services, and competes with stores such as Clarks, Venus Steps, and Rosso Brunello. It is staffed by 9 employees and has a layout that divides products into sections for men's, women's, kids, sports
The footwear market in India is extremely unorganized with numerous shoe brands still dominating the market. However, some of the well-known shoe brands in the country are a favorite among rich, urban and youth segments. Below are the top 10 Indian shoe brands.
B@ta offers you the opportunity to become a franchise partner and leverage itskurapatisridevi429
Unwavering Brand Recognition
2. Profitable Potential( enjoy 32% margin on net sales, )
3. Minimal Investment, Maximum Impact
4. Franchise fee of 2.50 lakhs plus GST, ₹22 lakhs for stock, and ₹12
lakhs for interior costs, totaling to ₹37 lakhs for a live store
5. Comprehensive Support System:From Standard Operating
Procedures (SOPs) to staff training, marketing campaigns, and
expert visual merchandising guidance
6. Tech-Enabled Success
7. Dedicated Partnership:
Don’t miss out on the opportunity to be part of the Bat@ success
story.
Eye-catching modern outlets attracting all ages, especially
teens.
Internship report-on-marketing-mix-of-Bata-shoe-company- Main part.Rizwan Khan
The purpose of this report is to analysis the marketing mix strategy of Bata Bangladesh. Bata business policy is the segmentation of retail outlets according to allover country. Bata offers a number of product lines to the prospective consumers in the existing market as depend on culture and customer. Bata Shoe Company is the market leader in the footwear industry since its operation in Bangladesh.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Bata retail management
1. RETAIL OUTLET REPORT
ON
STORE MANAGER: NEHA
STORE NAME: BATA - AMBIENCE MALL
STORE ADDRESS: F-126, FF,
AMBIENCE MALL VASANT KUNJ, NEW DELHI, DELHI,
INDIA, 110019
CONTACT NUMBER: 011-40870524
SUBMITED BY: ANURADHA SINGH (PGP-18017)
ANSHU SINGH (PGP-18012)
2. INTRODUCTION
Bata India is the largest retailer and leading
manufacturer of footwear in India and is a part of
the Bata Shoe Organization.
Incorporated as Bata Shoe Company Private
Limited in 1931, the company was set up initially as
a small operation in Konnagar (near Calcutta) in
1932. In January 1934, the foundation stone for the
first building of Bata’s operation - now called the
Bata. In the years that followed, the overall site was
doubled in area. This township is popularly known
as Batanagar. It was also the first manufacturing
facility in the Indian shoe industry to receive the
ISO: 9001 certification.
The Company went public in 1973 when it changed
its name to Bata India Limited. Today, Bata India
has established itself as India’s largest footwear
retailer. Its retail network of over 1200 stores gives
it a reach / coverage that no other footwear
company can match. The stores are present in
good locations and can be found in all the metros,
mini-metros and towns
The Company also operates a large non-retail
distribution network through its urban wholesale
division and caters to millions of customers through
over 30,000 dealers.
3. COMPANY PROFILE
Asia‘s largest footwear company strives to maintain its lead with an
image of superiority, professionalisms and round the clock
efficiency. A visit to any factory or office in the country bears
testimony to that.
Bracing to meet the 21st century, Bata is gearing itself with the
latest in technology and a forward-looking approach to human
resource development. Staggering 16,000 people work at various
functional centers in Bata India.
While another 200,000 are indirectly employed.
4. Product Attributes
Comfortable and Trendy Footwear
Easy to Maintain
Contemporary Styles with International Know-How
High Quality at affordable prices
Versatile products to suit each occasion
GROWTH STRATEGY
The organization is the world‘s largest manufacturer and marketer of
footwear. It has 83 companies spread all over the globe both in
developed and in developing countries. The organization is the leader in
the use of modern technology and the latest management and marketing
techniques. Its 73 manufacturing units produce a vastly comprehensive
line of footwear from women‘s high fashion shoes to artic boots; men‘s
dress shoes to popular sports shoes for the children. It operates 6300
company owned stores all over the world. This includes Bata family
Athletes world Bubble gummers, Rizzi, Heyraud and Marie Claire stores.
In addition, Bata has around 50 thousands retailers the combined
production and sales total 270,000,000 pairs of shoes per year. The
Bata shoe organization has 67 thousands employees on its roles today.
Bata limited; experts in manufacturing, marketing, finance, product
development and personnel staff the world headquarters of Bata shoe
organization located in Toronto. A work force that is available for training
and guidance in all operations in the field.
Today Bata India has become a legend behind it‘s a sage of
determination and pursuit of excellence. A spirit of enterprise that has
made Bata India a complex, multidimensional giant ever at the service of
millions of people in India. How did it all begin?
Today the largest footwear manufacturer is India. The biggest footwear
market has wide wingspan-it covers the entire length and breadth of the
country. The company prides itself in having your manufacturing units,
two tanneries, and a number of ancillary units.
5. OWNER/ PROMOTER:
Owned by company
FRANCHISEE:
The company itself owns their most of the outlet. They have 1200 outlets
all over country
SIZE OF THE CHAIN:
Its retail network of over 1200 stores gives it a reach / coverage that
noother footwear company can match. The stores are present in good
locations and can be found in all the metros, mini-metros and towns
TARGET GROUPS:
The target market for Bata is all the class of the society i.e. lowers,
middle and the upper. However, Bata is minimizing itself in selling
footwear to lower segment, as Chinese products have taken over the
market completely. The in-house brands make it possible for Bata to
cater to its upper and middle class segment. Bata cater to the needs of
male, female and children in equal proportion. The school shoes, which
Bata sells, are most prominent and sell the most. All Bata stores reflect
the new ideology like selling premium brands like hush puppies and
Marie Clarie etc. As for now, ladies' shoes is the main revenue earner,
contributing 30% to the company's revenue, followed by men's shoes,
children's shoes, school shoes and sports shoes. The stores offer fresh
collections and are visually stimulating. Thus, we can say presently their
target customer base is the entire market segment.
6. ESTIMATED FLOOR SIZE:
The estimated size is 1480 sq. feet (carpet area). 480 sq. feet
stockroom areas
STORE FRONTAGE:
The store is situated in ambience mall on the first floor. One
can see the store as one enters from excavators
ATMOSPHERE:
The ambience of the store is happening and catchy. The colors
used in the interior are red and white. Which is very much
attractive and appealing. They do have big window dressing
and display
7. TECHNOLOGY:
The software used for billing the product is POS
LOCATION LOGIC:
The store is located on the first floor of ambience mall,
vasantkunj, Delhi. As we told by the manager of store that no
place left in that mall. Therefore, they have to take it as
required
PRODUCT:
The assortment of the product ranges from leather products
like:
Footwear
Socks
Belts
Cosmetics
Gloves
Polish
PRICING:
The products kept in the outlet ranges from Rs 80 to Rs 10,500
8. PRIVATE LABELS:
SERVICES PROVIDED
LEVEL OF SERVICE:
They provide home delivery to their customers
IN STORE SERVICES:
Store staff provide basic services to its customers like providing
feedback about their style, etc.
CUSTOMER RELATIONSHIP MANAGEMENT SERVICES:
Store gets feedback from filled by its various customers to keep
a track of their phone no. and occasionally massage them for
providing various offers on their product range
9. LAYOUT DESIGN:
COMPETITORS:
Clarks
Venus steps
Rosso Brunello
STAFF:
9 staff
Cash counter
ENTRY
Bags
Woman’s
se
Kids MensAcessories
S
P
O
R
T
S
S
H
O
E
S
BOOTSMEN’S FORMAL SHOES
SITTING AREA
S
H
O
E
S
SITTING
AREA