The document is a summer internship report submitted by P.Karthick to the American School of Business Administration (ASBA) in partial fulfillment of an MBA degree. It provides an overview of Future Retail Limited and their Big Bazaar stores. Big Bazaar began in 2001 as India's first hypermarket and has since expanded to over 250 stores across India. The report describes Big Bazaar's organizational structure, products offered, and departments such as human resources, finance, marketing, logistics, and customer service.

1. SUMMER INTERNSHIP REPORT ON
FUTURE RETAIL LIMITED - BIG BAZAAR
A Summer Internship Report Submitted to
AMERICAN SCHOOL OF BUSINESS ADMINISTRATION (ASBA)
in Partial Fulfillment of the requirement for the Degree of
Master of Business Administration (MBA)
Submitted By
P.KARTHICK (18MBA242)
Under The Guidance Of
MR. S.VIJAY MALLIKRAJ, MBA
Assistant Professor - ASBA
THE AMERICAN COLLEGE, Madurai – 625014
an Autonomous Institution Affiliated to Madurai Kamaraj University
Re-accredited (2nd
Cycle) by NAAC with Grade “A”
CGPA 3.46 on a 4 –point scale
APRIL – 2019

2. -14-
DECLARATION
I, A. UMASANKARI (17MBA232), student of American School of Business Administration, The
American College, Madurai hereby declare that the Summer Internship work on “FUTURE RETAIL LIMITED -
BIG BAZAAR ” submitted in partial fulfillment of the requirement for the award of MASTER OF BUSINESS
ADMINISTRATION is a original work done by me under the guidance of S. VIJAY MALLIKRAJ, Assistant
Professor, ASBA and no part of this project has been submitted fully or partly for any other recognition earlier.
Date: Yours Faithfully,
Place: Madurai
P.KARTHICK

3. -3-
AMERICAN SCHOOL OF BUSINESS ADMINISTRATION (ASBA)
THE AMERICAN COLLEGE, Madurai -14
An Autonomous Institution Affiliated to Madurai Kamaraj University
Re-accredited (2nd
Cycle) by NAAC with Grade “A”
CGPA 3.46 on a 4 –point scale
CERTIFICATE
This is to certify that the Summer Internship work entitled “FUTURE RETAIL LIMITED - BIG BAZAAR”,
submitted to AMERICAN SCHOOL OF BUSINESS ADMINISTRATION (ASBA), THE AMERICAN
COLLEGE in partial fulfillment for the requirement of MBA degree is a bonafide record of the work carried out by
P.KARTHICK (17MBA232) under my guidance and supervision.
Project Guide
Countersigned by
Director

4. -14-
ACKNOWLEDGEMENT
I dedicate this project work to the benevolent persons who have co-operated sincerely their precious time for the
consummation of the training.
I express my sense of gratitude and heartful thanks to my guide S. VIJAY MALLIKRAJ MBA, Assistant Professor,
ASBA for his motivation, support and valuable guidance provided right from the initial stage to the completion stage
towards this internship work.
My sincere thanks are to our Director Dr. ALBERT CHRISTOPHER DHAS for motivating me to do this internship.
I take up this opportunity to thank our Principal & Secretary Dr. M. DAVAMANI CHRISTOBER for giving me this
wonderful opportunity for doing the internship.
I greatly thank my beloved Parents & Friends who helped me in all aspect.
Finally, I would like to mention my special thanks to all friends, for their valuable suggestions and to all my classmates
who encouraged me in bringing out this study a successful one.

5. -5-
CHAPTER
NO
TABLE OF CONTENTS PAGE NO
1
INTRODUCTION
1.1 Introduction
6
1.2 Industry profile
8
1.1 Company profile 10
1.3 Organization structure
2
DEPARTMENTAL ANALYSIS
2.1 Human Resource Department
2.2 Finance Department
2.3 Marketing Department
2.4 Logistic Department
2.5 sales Department
2.6 Customer service department
3 SWOT ANALYSIS
4 KEY LEARINGS
5 SUGGESTIONS & CONCLUSION

6. -14-
INTRODUCTION
Big Bazaars journey began in October 2001, when the young, first
generation entrepreneur Kishore Biyani opened the countrys first
hypermarket retail outletin Kolkatta (then Calcutta).In the same month,
two more stores were added one each in Hyderabad and Mumbai, thus
starting on a successful sojourn which began the chapter of organized
retailing in India.
Speaking on this momentous occasion and remembering the days of
conceptualising the hypermarket idea Mr. Kishore Biyani said, We
initially decided to name the format as Bazaar because we had designed
the store keeping the Indian mandi style in mind. Since the size of the
hypermarket was big than an average mandis, the thought came to name
it as Big Bazaar.However, we had freezed on thepunch lineIsse Se Sasta
Aur Achha Kahi Nahi much before we met the creative agency to design
the final logo of Big Bazaar.
Though, Big Bazaar was started purely as a fashion format including
apparel, cosmetics, accessory and general merchandise, the first Food
Bazaar format was added as Shop-In-Shop within Big Bazaar in theyear
2002. Today, Big Bazaar, with its wide range of products and service
offering, reflects the aspirations of millions of Indians.
The journey of Big Bazaar can be divided into two phases one pre and
the other post January 26th, 2005, when the company rewrote the retail
chapterin India, with the introductionof a never-before sales campaign
Sasbe Sasta Din. In just one day, almost the whole of India descended at

7. -7-
various Big Bazaar stores in the country to shop at their favourite
shopping destination.
Further, what followed was the time and again rewriting of the Indian
Retail experience, wherein understanding of the Indian consumers
reflected in the productsand services offered, creating innovative deals,
expanding in the tier II and tier III towns, tying up with branded
merchandise to offer exclusive productsand services to its customers.
Big Bazaar is present today in 59 cities and occupying over 5 million
sq.ft. retail space and driving over 110 million footfalls into its stores.
The format is expecting the number of footfall in the storesto increase
by over 140 million by this financial year. Over theyears, Mr. Biyani for
his vision and leadership, and Big Bazaar for its unique proposition to
its customers, have received every prestigious consumer awards both
nationallyand internationally.
Says Rajan Malhotra, President, Strategy & Convergence, Big Bazaar,
What is important in our journey is not the number of stores, but the
customers faith in us. Its the India and the Indians, which have helped
us, reach this feat in such a short time span and today our country is
creating a history in the World organized Retail.
Rajan Malhotra, who is also the first employee of Big Bazaar, joining
the organization in early 2001 adds, Since beginning, we have kept Big
Bazaar as a soft brand, which reflects the India and the Indianess. We
believed in growing with the society, participating and celebrating all
regional and local community festivals, giving customers preferences
above everything else.

8. -14-
INDUSTRY PROFILE
Future group
Future group , led by its founder and group CEO ,
Mr.Kishro biyani , is one of the india’s leading business houses with
multiple business spanning across the consumption space. While retail
forms the core business activity of future group, group subsidiaries are
present in consumer finance , capital, insurance , leisure and
entertainment , brand development , retail real eastate development,
retail media and logistics.
Led by its flagship enterprise , pantaloon retail , the group
operates over 12 million square feet of retail space 71 cities and towns
and 65 rural locationsacross india. Headquarteredin Mumbai(Bombay),
pantaloon retail employee around 35000 people and is listed on the
Indian stock exchange . the company follows a multi format retail
strategy that captures almost the entire consumption basket of Indian
consumers. In the lifestyle segment , the group operation pantaloons , a
fashion retail chain and central , a chain of seamless malls. In the value
segment , its marquee brand , big bazaar is a hypermarket format that
combines the look, touch and feel of Indian bazaars with the choice and

9. -9-
convenience of modern retail.in 2008 , big bazaaropened its 100th
store,
marketing the fastest ever organic expansion of a hypermarket . the first
set big bazaar store opened in 2001 in Kolkata , Hyderabad and
Bangalore.
The group’s specialty retail formatted include, books and
music chain, depot . sportswearreailer, planet sports, electronicretailer,
Ezone, home improvement chain , home town and rural retail chain ,
shopping portal. Future group’s joint venture partners include, us based
stationery products retailer , staple and middle east based axiom
communications. Future group believes in developing strong insight on
insight onIndian consumersandbuildingbusiness based on Indian ideas,
as espoused in the group’ core value of ‘indianness’. The group’s
corporatecredo is rewrite rules , retain values.

10. -14-
Company profile
Bigbazzar is an Indian retail store that operates as a chain of hyper
markets, Discount department,and grocery store.
The retail chain was founded by Kishore Biyani under his parent
organization Future group, which is known for having a significant
prominence in India retail and fashion sector.
Big Bazzar is also the parent chain of food Bazzar.
Fashion at Big Bazaar (abbreviated as Fbb)and eZonewhereat locations
it houses all under one roof, while it is sister chain of retail outlets like
Brand Factory, Home Town, central, eZone, etc.
Founded in 2001, Big Bazzar is one of the oldest and largest
hypermarkets chain ofIndia, Housing about 250+storein over 120 cities
and towns across the country.

11. -11-
Type private
Industry Retail
Founder Kishore Laxminarayan Biyani
Headquarters Mumbai, Maharastra, India
Number of 256 store nationwide
location
Area serverd India
Key people
 Kishore Laxminarayan
 Biyani (Founder)
 Sadashiv Nayak (President & CEO)
 Rakesh Biyani(Director)
Parent FutureGroup
Website Bigbazzar.com
USP BigBazzar Provides
Affordable Lifestyle to Indian Customers
Tagline Naye India Ke Bazzar.

12. -14-
Pantaloon retail (india) limited is india’s leading retailer
that operates multiple retail format in both the value and lifestyle
segment of the Indian consumer market. Headquarteredin Mumbai, the
company operates over 21 million square feet of retail space, has over
1000 stores across 71 cities in india and employs over 35000 people.
The company’s leading formats include pantaloons, a
chain of fashion outlets, Big bazaara uniquelyIndian hypermarket chain
food bazaar, a supermarket chain , blends the look , touch and feel of
Indian bazaars with aspects of modern retail like choice , convenience
and quality and central, a chain of seamless destination malls. Some of
its other format includes depot, shoe factory, brand factory, blue sky,
fashion station, mobilebazaarand star sitars. The companyalso operates
an onlineportal, futurebazaar.com.
A subsidiary company , home solution retail(india)
limited, operateshome town , a large format home solution store, selling
homefurnitureproductsandE-Zone focused oncateringto theconsumer
electronicssegment.
Pantaloon retail was awarded the ‘international retailer’
of the year 2007 , by the us based national retail federation, the largest
retail trade association and the ‘Emerging Market Retailer’ of the year
2007 at the world retail congress in Barcelona. pantaloon retail is the
flagship company of future group a business group catering to the entire
Indian consumption space. The group’s subsidiary companies include,
home solution retail india ltd, pantaloon industries ltd , galazy
entertainment and Indus league clothing.

13. -13-
Big bazzar has clearly emerged as the favorite shopping destination for
millions of its consumers, across the country, it’s success is a true
testament to the emotional bonding it has established with Indian
consumer, on account of its value offerings, aspirational appeal and
service levels. Big bazaar has democratized shopping in india and is so
much more than a hypermarket . here, you will find over 170000
productsunder one roof that cater to every need of a family, making big
bazaar india’s favorite shopping destination.
At big bazaar , you will get the best products at the best
prices form apparel to general merchandise like plastics, home
furnishing , utensils, crockery, sports goods , car accessories, book and
music , computer accessories and many, many more. Big bazaar is the
destination whereyou get product availableat pricelowerthan theMRP,
setting a new level of standard in price, convenience and quality
If you are a fashion conscious buyer who wants great
clothes at great prices, big bazaar is the place to be. Leveraging on the
company’s inherent strength of fashion, big bazaar has created a strong
value for money proposition for its customers. This highlights the
uniquenessofbig bazaaras compared to traditionalhypermarkets, which
principally revolve around food, groceries and general merchandise.
Boasting of an impressive array of private labels, big bazaar is
continuallystriving to provide customers with a completelook . so be it
men’s wear , women’s wear , kids wear, sportswear or party wear, big
bazaar fashions has it all.

14. -14-
Organizationalstructure
Big bazaar is a chain of department stores in india
currently with 100 outlets . it is owned by pantaloon retail india ltd,
future group. It works on the same economy model as wal-mart and has
been successful in many Indian cities and small towns. The idea as
pioneered by entrepreneurMr.kishore biyani , the CEO of future group.
Currently big bazaar stores are located only in india. It is the fastest
growing chain department store and aims at having 350 stores by 2010.
Big bazaar has democratized shopping in india and is so
much than a hypermarket. Here you will find over170000 products.
Under one roof that cater to every need of a family, making big bazaar
india’s favorite shoppingdestination. At bigbazaar, you will get thebest
productsat the best prices this is our guarantee. From apparel to general
merchandise like plastic, home furnishing, utensils, crockery, cutlery,
sports goods, car accessories, books and music , computer accessories
and many more. Big bazaar is the destination you get productsavailable
at prices lower than the MRP, setting a new level of standard in price,
convenience and quality.

15. -15-
If you are a fashion conscious buyer who wants great
clothesat great prices, big bazaar is the place to be .
leveraging on the company’s inherent strength of fashion , big bazaar has
created a strong value for money proposition for its customers.
This highlights the uniqueness of big bazaar compared to traditional
supermarkets, w3hich principally revolve around food ,groceries and
general merchandise.
Big bazaar has clearly emerged as the favorite shopping destination for
million of its customers, across the country, its success is a true testament
to the emotional bonding it has established with the Indian customer , on
account of its value offerings , inspirational appeal and service levels.
We believe big bazaar is true pan Indian models that can enter into most
towns in india democratize shoppingeverywhere.
Vision
"To Deliver Everything, Everywhere, Every time, to Every Indian
Customer in the most profitable manner."
One of the core values at Future Group is, 'India ness' and its
corporate credo is — "Rewrite rules, Retain values."

16. -14-
Future Group's Mission:
• We share the vision and belief that our customers and stakeholders
shall be served only by creating and executing future scenarios in
the consumption space leading to economc development.
• We will be the trendsetters in evolving delivery formats, creating
retail realty, making consumption affordable for all customer
segments — for classes and masses.
• We shall infuse Indian brands with confidence and renewed
ambition.
• We shall be efficient and, cost-conscious and committed to quality
in whatever we do.
• We shall ensure that out positive attitude, sincerity, humility and
united determination shall be the driving force to make us
successful.

17. -17-
Core Values
Indianness: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in
our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and
information.
Valuing and Nurturing Relationships: to build long term
relationships.
Simplicity & Positivity: Simplicity and Positivity in our thought,
busmess and work.
Adaptability: to be flexible and adaptable, to meet new challenges.
Flow: to respect and understand the universal laws of nature.

18. BIG BAZAAR
-18-
Organization structure
Store manager
Asst store manager
HR
manager
Admini
stration
Sales
manager
Information
manager
Dept
manager
Asst.DM
Team
leade
r
Maintenance
s
House
keeping
Visual
mercha
ndisingAsst .
DM security
CS
D
cashier
Marketing
Team
member

19. BIG BAZAAR
-19-
Different products dealt in Big Bazaar
a) Depot
l) General books
2) Office stationary
3) Children stationary
4) Film VCD's & DVD
b) NBD (New Business
Development)
l) Watches
2) Fashion Jewellery
3) Sunglasses
4) Auto accessories
5) Car audio systems
) Gold Bazaar:
Navras Gold Jewellery
(This is a separate unit not related
to Big Bazaar they share profits on
percentage basis).
d) Mobile Bazaar:
l) All kinds of mobile handsets
ranging from Rs 1000 to Rs
25000 of different companies
2) All mobile accessories
3) All major prepaid sim cards
4) All post paid connections
5) Cordless phones & landline
phones.

20. BIG BAZAAR
-20-
e) Star Sitara:
l) Cosmetics
2) Fragrances
3) Herbals
4) Pharmaceuticals
f) Shringar:
l) Bangles
2) Jewellery sets
3) Bracelets
4) Hair Accessories
5) Bindies
6) Chins
Plastics, Utensils,
Crockery (PUC)
g) Plastics;
l) Buckets
2) Casseroles
3) Containers
4) Boxes
5) Flasks
6) Bowls
7) Jugs & sippers
8) Bottles & Mugs
h) Utensils:
l) Plates, Bowls, Glasses
2) Non stick Cookware's
3) Kitchen Tools
4) Tiffin Boxes

21. BIG BAZAAR
-21-
i) Croc-ery;
I) Crockery cutlery
2) Table Materials /Napkins
3) Dinner sets
4) Wine, Juice Glasses
j) Luggage
l) Travel bags
2) Trolleys
3) School & College Bags
4) Ladies purse & bags
5) Suitcase
Apparels Department
a) Ladies Wear:
l) Sarees
2) Dress Materials
3) Under garments
4) Nightwear
5) Western wear's
b) Men's Wear:
l) Formal Shirts & Pants
2) Casual Shirts & Pants
3) Party Wears
4) Fabrics [cut pieces]
5) Other Accessories
6) Suits & Blazers
7) Levi's Signature Garments
8) Ties
9) Jeans Pants
10)Belts, Handkerchiefs
- 28-
Kid 's Department:

22. BIG BAZAAR
c) Infants Section:
1) Shirts 2)Baniyans 3) Jhabas 4) Vests
5) Bibs feedings
6) Bed items
7) Baba suits, Frocks
8) Diapers, Pampers
9) Other baby accessories
1) T-shirts, trousers, jeans
2) Cotton shirts, Codraw pants
3) Ethnic wears
4) Co-ordinates
Rain coats
c) Home Linen Department:
l) Bed sheets, Bed spreads,
Pillows, Pillow covers Blanket etc
2) Towels, napkins, Yellow duster
3) Curtains, Mats, Table mats, mosquito nets etc
Carpets, Cushion covers, Razai Footmats, etc

23. BIG BAZAAR
-23-
Famous Brand Of Big Bazaar:
Big Bazaar has gradually introduced private labels in fashion over the last few
years. Every year, new, private labels are introduced to increase their share over
other brands. These are known as 'In House brands' which are exclusively
promoted by Big Bazaar in its stores.
It is very important to promote and sell these brands aggressively, since they
contribute to higher margins thereby contributing heavily to the bottom line.
KNIGHTHOOD
KNIGHT IN CORPORATE ARMOUR
Knighthood
It is the men's formalwear brand with arrange that includes formal shirts,
trousers, suits, blazers and basic men's accessories like ties and handkerchiefs.
DJ&C
India's cool answer to international brands is positioned for the 20-35 year age
group. It targets both men and ladies and the range includes designer denims,
casuals, street-wear.
DJ&C sports
This is a unisex sportswear range for the age group of 20-40 years

24. BIG BAZAAR
Shatranj
The men's ethnic wear range consists of kurtas, kurta pyjamas sets and sherwani
sets.
Shyla
True to its tagline 'what women want', Shyla offers a complete range of formal/
semi-casual line of ladies tops, trousers, skirts, etc.
- 34 -
Srishti
The complete ethnic wear range offering a range of traditional designs for ladies
encompasses both salwar kameez sets and mix & match/ fusion wear.

25. BIG BAZAAR
-25-
Pink & Blue
The kids' brand range created to celebrate the spirit of childhood, has the blue
range for boys and pink for girls. There is an infant line also available as well.
Pink & Blue covers the entire apparel needs of kids across t-shirts, shirts, jeans,
trousers, shorts, dresses and ethnic-wear/ occasion-wear.
STUDIO NYX
It is a range of men's party wear.

26. BIG BAZAAR
CTEE
Men's T- shirts

27. BIG BAZAAR
-
Human Resource department
The HR department of Big Bazaar is very dynamic. Employees are the biggest
strength and asset of any organization and the HR dept realises this very well.
This is very evident from the way the HR department handles all its employees.
They take utmost care to select, train, motivate and retain all the employees. They
have continuous developmental programmes for all the employees.
Currently Big Bazaar Banashankri is employing 220 full time and 60 part time
employees. There are two shifts for the employees. The first shift employees arrive
at IOAM in the morning and leave at 7.30 in the evening, while the second shift
employees report at 12.30 in the afternoon and leave at the time of Store closing (l
Opm).
The following are the main sources through which Big Bazaar recruits its
employees.

28. BIG BAZAAR
-
Consultancy Services:
a For top level management, employees are recruited through private
consultants. They are usually appointed as Departmental Managers.
Walk-ins :
This is the main source through which Big Bazaar recruits its employees.
People seeking job usually themselves approach the HR department for job
vacancy. Employees usually selected from this source are appointed at the entry
level as team members.
b) Employee Referrals:
This is the other main source through which employees are selected.
Candidates who have given their previous employer as referrals are first
interviewed and from their previous employer, opinion is taken about their
behaviour and performance in the job If they receive a positive opinion from
their previous employer they are selected.
c) Campus Recruitment:
Young people bring new ideas and fresh enthusiasm. Therefore Big Bazaar
visits some of the reputed educational institutions to hire some of the most
talented and promising students as its employees.
Selection Procedure
The following is the selection procedure that the HR department practices to hire
its employees.

29. BIG BAZAAR
-
i. Interview:
For entry level jobs, the candidates are interviewed by a HR person.
They are asked a few basis questions about their education, previous work
experience if any, languages known etc. This is done to evaluate the candidate's
ability to communicate freely and also other skills
ii. Psychometric Tests:
For higher and top level jobs, candidates are asked to answer a few questions
which basically test their sharpness, analytical ability, ability to handle stress,
presence of mind etc. This is done as Managers are required to work under stress
all the time and still maintain a cool head to make some vital decisions.
iii. Group Discussion:
In campusrecruitment students are involved in a Group Discussion, where they
will be given a topic on which the group has to deliberate, discuss and arrive at
a solution or a decision which is accepted by the whole group.
Along with the G D they are also given a written aptitude test.
Finally a formal interview will be conducted to assess the overall skills of the
student.

30. BIG BAZAAR
-
Induction:
New employees selected will be given a 13 day induction and training program.
They will be given information about the company's business, different
departments etc. They will be informed of their roles, duties and responsibilities.
They will also be informed about the HR policies and rules of the company.
The new employees will be on probation for a period of 6 months. After this
period the HR period along with the department manager will review
the performance of the employee. If the employee's performance is good and
encouraging, the employee's services will be confirmed.
Compensation & Rewards:
The employees are rewarded suitably with attractive pay packages.
The salary of an employee includes basic pay. HRA, special allowance,
PF,ESI, Mediciaim etc.
Annual bonus will be given at the time of Diwali.
The employees and their dependents are also entitled for medical treatment in
recognised hospitals with cashless hospitalisation with whom the company has
tie-ups.
Ifa hospital is not recognised, the amount spent by the employee will be
reimbursed.
Along with these all the employees are given a card known as 'Employee

31. BIG BAZAAR
-
Discount card' (EDC) through which they can buy any product at Big Bazaar
at a special discount of 20-30 %.
Leaves and other rules:
An employee during his probationary period is entitled for 7 days of leave.
A confirmed employee is entitled for 30 days of leave in a year.
There is only one type of leave the employees can take which is known as Purpo
All the employees will be given identity cards which they have to wear and also
swipe while at the time of entering and leaving the Store.

32. BIG BAZAAR
Performance Appraisal:
The HR department conducts performance appraisal of all the employees
annually in the month of April.
Based on their performance increments will be given in their pay.
In addition to this if an employee achieves or exceeds the target given to along
with their team members will be provided with attractive cash and other
incentives
Training & Development:
Future group has its own training division for all its employees, known as
'Future Learning & Development Limited' (FLDL).
All the employees are given training for 20 days in a year spread over different
periods
'Gurukul' which is a part of FLDL gives training to all the employees on
various skills like team work, dedication discipline improving customer service
etc to make them more knowledgeable and productive.

33. BIG BAZAAR
Work Culture at Big Bazaar:
At Pantaloon Retail, Empowerment is what you acquire and Freedom at Work
is what you get. We believe our most valuable assets are our People. Young in
spirit, adventurous in action, with an average age of 27 years, our skilled &
qualified professionals work in an environment where change is the only
constant.
Powered by the desire to create path-breaking practices and held together by
values, work in this people intensive industry is driven by softer issues. In our
world, making a difference to Customers' lives is a Passion and performance is
the key that makes it possible. Out of the Box thinking has become a way of life
at Pantaloon Retail and living with the change, a habit.
Leadership is a value that is followed by one and all at Pantaloon Retail.
Leadership is the quality that motivates us to never stop learning, stretching to
reach the next challenge, knowing that we will be rewarded along the way. In
the quest of creating an Indian model of retailing, Pantaloon Retail has taken
initiatives to launch many retail formats that have come to serve as a benchmark

34. BIG BAZAAR
in the industry. Believing in leadership has given us the optimism to change and
be successful at it. We do not predict the future, but create it.
At Pantaloon Retail you will get an opportunity to handle multiple
responsibilities, and therein, the grooming to play a larger role in the future.
Work is a unique mix of preserving our core Indian values and yet providing
customers with a service, on par with international standards.
At Pantaloon you will work with some of the brightest people from different
spheres of industry. We believe it's a place where you can live your dreams and
pursue a career that reflects your skills and passions.

35. BIG BAZAAR
FINANCE DEPARTMENT
Finance is the life blood of any business. The South Zone Head office located at
Jayanagar, performs most of the financial functions and therefore the Finance
department of Big Bazaar, Banashankri performs a few basic functions, such as
preparing the Store's 'Income and Expenditure Statement' giving full particulars
of all items.
It also prepares the budget for expenditure at various levels on different items.
This department is also responsible for deciding and giving the weekly,
monthly and yearly sales targets and the margins for all the departments
separately.
The Finance departmentis also responsible for collecting and depositing the cash
received in the company's bank account daily.
Review of Performance:
The company crossed $1 billion turnover mark during the year under review,
having recorded a robust growth in both the topline as well as in bottom line.
Income from operations went up from Rs.3236 74 Crores in FY06-07 to Rs 5048
91 Crores in FY07-08, recording a growth of 55 98 percent.PBDIT stood at
Rs.464 29 Crores in FY07-08, an increase of 113 percent over the preceding
year. PAT for FY07-08 was Rs. 125 97 Crores. This amounts to an increase of I
I I percent over the preceding year as the Net Profit of Rs. 119 99 Crores in
FY06-07 included an extraordinary income, of profit from sale of investments,
ofRs.88 87 Crores.
The Company increased its retail presence from around 5 million square feet in
42 cities to approximately 8 million square feet in 63 cities during FY07-08

36. BIG BAZAAR
MAKETING DEPARTMENT
Marketing concept is a customer orientation backed by integrated marketing
aimed at generating customer satisfaction as the key to satisfying organizational
goals. For a firm in order to implement the marketing concept it has to focus its
attention on the consumer, ascertain his/her needs, discuss and wants before
Every Brand appeals to individual customers in different ways. Good customer
service is the life blood of any business. Good customer service is all about
attending to existing and potentialcustomers. This maintaining good relationship
with the customers is the key to business success and hence the concept
relationship marketing.
Traditionally, marketers have located their target market segments, presented
their offer, and made the sales. It's always been a single step process.
Relationship marketing looks at customers and clients over a longer term. It takes
into account the lifetime value of a customer.
Many experts think it costs anywhere from six to ten times as much, to find a
new customer, than to sell to an existing one. With those financial realities in
mind, the approach makes some sense, and some real dollars.
Relationship marketing is based on the idea that people prefer to do business
with people who they know and like. After all, it's easier to buy from a friend,
than from someone you've never heard of before. It's a matter of building trust.
It's said that people need to hear an offer at least seven times before they buy.
That concept certainly works against the single step marketing method.
The Marketing department is responsible for marketing of Big Bazaar's products
through different media like TV, radio, newspapers, banners, placards etc.

37. BIG BAZAAR
The marketing department has to decide and identify the most effective medium
to attract the customers to Big Bazaar thereby increasing the sales.
The department has to design creative and attractive advertisements through
which the company's products can be promoted to the customers
The company has to visit different companies and has to enter in tie-ups for all
its advertisement campaign.
The marketing department also consists of another separate department which is
known as 'Visual Merchandising'.
Visual merchandising is an art by which a retailer makes the store talk to its
customers. The colours, signage, lights, look and feel, everything is taken into
account. It is very important to figure out what is the story, the picture, the idea
that is being sold to the customers.
Another concept that was incorporated in Big Bazaar from the beginnmg was
that of 'Category management' as opposed to the brand merchandising practice
that is followed by many retailers. Category management is based on the belief
that a customer walks into a store looking for party shirt or a formal trouser,
rather than a particular brand. Therefore the store is designed according to the
categories like men's formal wear, women's western wear or a casual wear,
etc. Within the organisation too, teams were divided according to the categories
that they managed, rather than the brands.
Big Bazaar wanted to have a complete bouquet of products in each category at
different price-points, design, fabric, size and colour. The objective was to create
'traffic drivers' within the Store rather than make brands compete with each

38. BIG BAZAAR
other. Focussing on categories also helped to achieve a level of perfection within
the specific segments.
This department is responsible for the attractiveproduct arrangement in theStore
with respect to their nature. The basic function of this department is it divides
the Store into some departments based on the nature of the product and also
within the department it decides how the products should be arranged keeping
in mind the customers taste. It also arranges the products to attract the customers
and also ensure easy availability of products.

39. LOGISTICS
Logistics is a very important department of Big Bazaar. It is responsible for
procuring the stock of all the products of the different departments.
The logistics department receives the goods from the warehouse.
The Warehouse of Big Bazaar for the entire South zone is located at Hosakote,
Karnataka.
The logistics department receives the stock of different goods and verifies the
quantity and quality of the goods with the particulars given in the 'Goods
Received Statement' which it receives along with the stock.
Then it checks for any damage in the stock received. If there is no damage in the
stock, after recording it in the 'Stock Inward Register' despatches the goods to
the respective department taking the signature of the Departmental Manager.
On the other hand if there is a damage in the goods or if the goods do not match
the details given in the Goods Received Statement, it enters in the Stock Outward
Register and sends it back to the warehouse along with a Goods Returned Note
giving full information regarding the reason for returning back the goods and the
defect or damage in the goods.
The logistics department receives two truck loads of stock every day. It is the
respective departmental Managers who place an order to the Zonal head office
through e-mail for stock of goods when they feel that the stock has to be
replenished.
The logistics department works in complete coordination with all the other
departments to ensure that the stocks are received and maintained properly
continuously for the smooth functioning of Big Bazaar and avoid any
inconvenience to the customers.

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SALES DEPARTMENT
This department is responsible for the collection of sales amount i.e., cash sales.
There are in all 25 cash counters in the Store. There is a Head Cashier to whom
all the cahiers report and submit the total sales amount collected throughout the
day by the cashiers. In addition to cash all leading credit and debit cards are
acceptedat no extra charge. Also Big Bazaar vouchers and Sodexho coupons are
also accepted.
A cashier at the time of opening his billing counter will be given an opening
balance of Rs. 1000 The cashier has to ensure that all the offers applicable on
respective products are given to the customer in his/ her bill. Also if any free
items aregiven on some purchases, it should be informed to the customer clearly.
After the billing is done, the cashier has to pack the products neatly in a plastic
cover according to the customer's needs.
At the time of closing the billing counter, the cashier has to give a statement of
cash, with all particulars of different denominations of cash, amount collected
through credit cards, amount collected in debit cards, amount collected in
Sodexho coupons & Big Bazaar vouchers and also amount collected through
Credit Notes.
Wednesday Bazaar is a very important and popular event in Big Bazaar. Every
Wednesday fabulous offers and great discounts are given on most of the
products. Customers arrive in large numbers as they realise that it is on
Wednesday that products are offered at the lowest prices.

41. BIG BAZAAR
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Recently Big Bazaar Banashankri celebrated its 8th anniversary. Big Bazaar
celebrated this occasion by having the 8th
anniversary sale from 12-16th
July.
Good discounts and offers were provided on products to celebrate this occasion
along with the customers who were the prime reason for its success.
On Saturday and Sunday also the customer turnout is high, as it is on the
weekends that most of the customers find time for shopping. They arrive along
with their family to enjoy the shopping experience. Good discounts and offers
are also provided to attract more number of customers.
Retailing is not just about selling products —it is about selling an idea. Why do
people in shop when they are bored or depressed? It is not just because they have
the money to buy, but because they want to go through an experience. It is very
crucial in retailing to make customers relate to every product that is being sold,
as well as the Store's environment.

42. BIG BAZAAR
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CUSTOMER SERVICE DEPARTMENT(CSD)
As the name suggests this is the separate dept which mainly focuses on customer
service like if a customer finds difficulty in finding any product, if there are any
customer complaints, they are also looked into, any customer assistance etc. is
also provided.
There is also an Exchange Counter where if a customer is dissatisfied or wants
to exchange the product he/ she has purchased for any reason , the customers can
exchange them within 7 days of their purchase.
When a customer brings a product for exchange, the product is first received and
checked if it is used or deliberately damaged or tampered with. If it is in an
acceptable condition, then the customer is issued a Credit Note for that amount
(product's price). The customer can then purchase any product for that amount
or just take back the money by encashing the credit note at a cash counter. If the
customer buys a product less than the amount in the credit note, the difference
amount will be returned to the customer and on the other hand if a customer buys
a product more than the amount in the credit note, the customer will be asked to
pay the difference amount.
This department is also responsible for announcing all the offers running in the
store on different products throughout the day. This dept also does gift wrapping
for any product if the customer wants it at free of cost.
The dept also collects customers' opinion / feedbackfor continuous improvement
in their service.
The ultimate aim of this department is to help and satisfy the customer in every
possible manner and makes the customers' experience memorable.

43. BIG BAZAAR
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ADMINISTRATION
The Store administration comes under the Store Manager. Its functions arestore
maintenance, housekeeping, security etc.
The store maintenance is concerned with the proper running of the store in co-
ordination with all the departments. It also has to ensure proper back —up
power supply times of power cuts. The Housekeeping is concerned with
keeping all the departments of the Store clean and neat all the time. Covers and
other wastes should be properly cleaned and the floor is swept regularly to keep
it clean.
The Security section is concerned with the security of the entire store. Security
department keeps a vigilant check on all the people entering and departing at the
various entry and exit points in the store.
They also maintain all the registers like employees' attendance register, stock
register, visitors' register etc. They check all customers' bill before letting them
out of the store.
They ensure orderliness in the store and prevent shrinkage or pilferage of goods
to minimise the loss arising out of it.
The housekeeping and security are outside agencies employed by the store on a
contract basis to take care of the respective functions.
The Administration department also has a separate section known as
'Information Technology'. This department is responsible for the maintenance of
all the systems of the Store, all billing machines their functioning networking
with the master machine etc. If there is any problem with the machine m any
department in the store, then this department comes into function. This dept
integrates all the systems in the store and properly maintains all of them.

44. BIG BAZAAR
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SWOT Analysis:
Strengths:
Better understanding of customers helping the company to serve them better.
Vast range of products under one roof helping in attracting customer and their
family to shop together and enjoy the experience.
Benefit of early entry into the retail industry.
Diversified business operating all over India in various retail formats
Ability to get products from customers at discounted price due to the scale of
business.
Weaknesses:
High cost of operation due to large fixed costs.
Very thin margin.
High attrition rate of employees

45. BIG BAZAAR
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Opportunities:
Lot of potential in the rural market.
Can enter into production of various products due to its in depth understanding
of customers' tastes and preferences.
Can expand the business in smaller cities as there is a lot of opportunity.
Threats:
High business risk involved.
Lot of competitors coming up to tap the market potential.
Margin of business reducing all the time.

46. BIG BAZAAR
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KEY LEARNINGS
 Handle the customer whether they are happy mode or tension mode
 Gathering information about ever department stock availability
 Handle the customer through laneline
 Managing the Audit records
 Managing the gift rap records
 Managing the free gift records
 Providing gift coupen and explaining coupen
 Managing the product replacement
 Managing the credit records
 Announce the current offers on audio mick
 Explain the pamphlet
 Explain about profit club offers

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SUGGESTIONS & CONCLUSION
1. Big Bazaar is the number one retailer in India. It has built very emotional
and friendly relationship with its customers.
2. It is observed that the organisation hierarchy is professional as all the
departmental Managers directly report to the Store Manager who in turn
reports to the Zonal Head.
3. Big Bazaar, with 25 years of experience in the field of leading Apparels and
fashion design fabric company. There exist a healthy and positive
relationship between employees and managers.
4. It is found that more than 60% of employees are of the age group of 20-35.
From this it reveals that company is having young and energetic workforce
who are very creative,enthusiastic and also very determined to grow in their
career and in turn helping the company to grow.
5. The company is reaching out to all the sections of the society as it is creating
a hypermarket where not only the rich people shop but also the middle and
the lower class customers come to enjoy the whole shopping experience.