Kishore Biyani founded Big Bazaar in 2001 as part of his Future Group conglomerate. Big Bazaar is one of India's largest hypermarket chains with over 250 stores nationwide. It uses promotional strategies like weekly discounts and membership programs to attract customers. Big Bazaar faces competition from stores like D-Mart and Reliance Fresh. It employs various employees and celebrates festivals to engage customers.

1. BIG BAZAAR
Retail Management
SubmittedTo:- Dr. Aditi r Khandelwal
Submitted by:- RatishaYadav

2. Kishore Biyani
• Kishore Biyani is an Indian businessman. He is the founder and chief executive officer (CEO)
of Future Group and also the founder of retail businesses such as Pantaloon Retail and Big
Bazaar.
• Biyani began working in the family fabric-trading business, Bansi Silk Mills, but became
frustrated with the conservative approach adopted there by his father, brothers and
cousins. It was around this time, in November 1983, that he married Sangita Rathi and also
made his first venture into business on his own account, commissioning the manufacture of
some fashionable fabric for sale to garment manufacturers.
• He progressed to selling his own brand of clothing fabric and then to manufacturing
trousers using it, which in turn led to the launch of his Man’s Wear garment manufacturing
business in 1987. The business, which supplied a few retail outlet, adopted the brand name
of Pantaloon and soon expanded into retail itself using a franchise model.

3. Future Group
• Future Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India.
The company is known for having a significant prominence in Indian retail and fashion
sectors, with popular supermarket chains like Big Bazaar and Food Bazaar, lifestyle stores
like Brand Factory, Central, etc.
• The group also has a notable presence in integrated foods and FMCG manufacturing
sectors. Future Retail Limited and Future Lifestyle Fashions Limited, two operating
companies of Future Group, are among the top retail companies listed in BSE with respect
to assets, and in NSE with respect to market capitalization.

4. Big Bazaar
• Big Bazaar is an Indian retail chain of hypermarkets, discount department stores,
and grocery stores. The retail chain was founded by Kishore Biyani under his parent
organization Future Group, which is known for having a significant prominence in Indian
retail and fashion sectors.
• Big Bazaar is also the parent chain of Food Bazaar, Fashion at Big Bazaar (abbreviated
as fbb) and Ezone where at locations it houses all under one roof, while it is sister chain of
retail outlets like Brand Factory, Home Town, Central, Ezone, etc.
• Founded in 2001,Big Bazaar is one of the oldest and largest hypermarket chains of India,
housing about 250+ stores in over 120 cities and towns across the country.

5. Visual merchandising at Big Bazaar

6. Competitors of Big Bazaar
• Big bazaar faces competition from other retailer of similar product & services. These
include stand alone stores in the organised & unorganised sector as well as other chains of
store including department stores.
• D-Mart
• Reliance Fresh
• More

7. Promotion Technique
• Big bazaar uses various promotional strategies like the prices on WEDNESDAY are very low
compared to other retailers, this helps is bringing in a huge number of customers they even
have a concept of “BIG DAY” which means they give huge discounts to their customers on
the 26th of Jan and on 15th August.
• On such days they come up with promotional offers like bring old items from your home &
take huge discounts & free buys.
• Steal a Deal.
• Wednesday Bazaar.
• Sabse Sasta Din.
• Maha Bachat.

8. Innovative Ideas
• “Saal ke Sabse Saste 3 Din”.
• Future card (3% discount ).
• Shakti Card.
• Big Bazaar Profit club ( pay Rs 10000 & shop worth Rs 12000).
• Junk Swap offer:- Exchange anything old for something new.

9. Pricing Strategies
• Value Pricing ( every day low pricing )
• Promotional Pricing.
• Psychological Discounting.
• Price Bundling.
Value Pricing

10. Membership at Big Bazaar

11. Festival Celebration
Har Tyohar me Big Bazaar

12. Employee Maintenance
• Pay Scale
• Working Hrs:- Girls -8 hrs
Boys -12 hrs
Extra Wages on 26th Jan & 15th Aug.
Fresher
Rs 5800 p/m
Senior
Rs 7000 p/m

13. THANK YOU