This document provides an overview of Aditya Birla Group, a large Indian conglomerate. Some key points:
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introduction,objective,Pricing Strategy, Channel Network, Distribution Chain, Market Product,STP, Marketing Communication Mix, Swot Analysis, Company Green Marketing Initiative, Questionaire
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The Presentation is about :
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2. “The Best Employer in India & among the top 20 in
Asia”, Hewitt Economic Times and Wall Street
Journal Study 2007
3. Group Overview
India’s first truly multinational
corporation Global Vision
Indian Values
A US$ 24 billion conglomerate
Market capitalization of US$ 28
billion
In the League of Fortune 500
Anchored by an extraordinary force
of 100,000 employees
Over 25 different nationalities
85 state-of-the-art manufacturing
units and sectoral services
4. Group Companies
International Joint
Operations Ventures
Aluminum Telecom
Textiles Thailand
Copper
Garments Indonesia
VFY Philippines
C Black Egypt
IT/ITES Canada
Insurance Australia
Cement
Financial Services China
VSF
Fertilizers UK
6. Textile & Apparel Business Overview
Turnover of 1700 crore, 06-07
30%, 06-07
Bottom line growth in excess of 35%, 06-07
Sales projected to grow to $1 billion by FY 10
Businesses in yarns, fabric, garments and retail
Catering to domestic & international markets
Premium, Formal, Branded Apparel
Supplier-Partner to best in class international brands, Marks &
Spencers, Armani Exchange, Christian Lacroix, Tommy Hilfiger…
7. Structure
Textile & Apparel Business
Madura
MG Lifestyle Bhiwani Jayshree Peter England
Garments
Brands & Retail Textiles Textiles Fashion & Retail
Exports Ltd
9. Bhiwani Textile Mills –
‘The power of fashion’ – Grasim & Graviera
Promotes the mega fashion event quot;Grasim Mr. Indiaquot;
Investments in branding (Have signed Akshay Kumar)
Women’s wear segment, new segment being explored
Nationwide strong retail network includes 60 exclusive showrooms, 200
wholesalers & 12,000 multi-brand outlets
Business in International Markets, provides fabrics to international
retailers & apparel brands
11. Jay Shree Textiles – Rishra, WB
The difference between Mediocrity and excellence…
In the business of wool combing, wool tops, worsted yarn & linen
fabric & yarn
Exports to more than 30
Pioneer & Leader in Linen Yarn / Fabrics in India
Products endorsed by fashion gurus like Rohit Bahl & Ritu Beri
Largest & Best quality manufacturer of Wool Tops in the country
Among Top 10 manufacturers globally
Vision – “European Quality at Chinese Prices”
12.
13. Madura Garments - Bangalore
India’s most admired Garments company
- “Super brands”
status, among the 101 most powerful brands across categories
in India
Linking with International Brands, exclusive franchisee in
rights for Esprit
Brand Portfolio –
3 of India’s Market leader brands
Spanning across formals & casuals and premium & economy
range
Retail Portfolio –
300 exclusive flagship and concept stores
1500 multi-brand outlets in 100 cities across India
14. Madura Garments Exports Ltd (MGEL)
Strategic business unit (SBU) to drive contract export earnings in
MGEL has one of the oldest contract export ties with a slew of
international clients like Tommy Hilfiger, Ralph Lauren, Marks &
Spencer, Armani, etc.
15-20% year–on-year target growth rate for MGEL
The key initiatives of MGEL are –
Global Design Network
Global PD
Global Supply Chain
Global Benchmarking of Processes
15. PE, the largest selling brand in the readymade
apparel market in India
Retail floor space area under the brand in excess
of 350,000 sq ft nationally
Plans to extend PE brand value into other categories such as
Women’s wear, Kid’s wear and institutional uniforms, hence the
genesis of PEFRL
Evolving PE from a ‘Product’ Brand to a ‘Retail Brand’
Objective is to be the largest vertical brand retailer
16. o Swaminathan R – MMS, NMIMS 1993, Current Position - Head-
Operations (Branded Apparels)
o Manish Singhai – MBA, FMS 1995, Current Position – Head Sales &
Retail - Peter England
o Vishak – PGDM, IIMB, 1995, Current Position - Brand
Director - Louis Philippe
o Gunjan Tarika – joined in 2001 as Management Trainee at Bhiwani
Textiles, Current Position – Common resource for Madura Garments &
BTM with respect to fabric sourcing (China)
o Somak Dhar – PGDM, IIMB 2003, Current Position – Manager Retail
Business Development
o Amit Chand – PGDM, IIML 2004, Current Position – Executive assistant
to Business Director (Apparel & Textiles)
17. Profiles of People like you
o Kumar Saurabh – PGPM, MDI Gurgaon, 2004, Current Position -
Regional Manager – Sales Operations & Channel Service
o Rahul Talwar - Joined in 2004 as Management Trainee in Bhiwani
Textile Mills, Current Position – Brand Manager Grasim Suitings +
o Anil S Kumar - Joined in 2004 as Management Trainee in Bhiwani
Textile Mills, Current Position – Zonal Sales Manager South
handling 30% of the entire sales of Brand Grasim.
o Yatin Athale – – Supply
Chain Manager – Louis Philippe
o Lalit Dutt - Joined in 2005 as Management Trainee in Bhiwani
Textile Mills, Current Position – HRD Manager in BTM
18. Summer Assignments in the past
Marketing
o Launching a new category of garments for a younger consumer
o Create appropriate merchandise mix strategy for each channel
o Redistribution strategy for Van Heusen or Louis Philippe
HR
o “Process testing and Remuneration Benchmark.”- The six sigma way
o Design the training program for the talent pool
Finance
o Aligning the inventory policy with changing business environment
o Create MIS process and realign with current systems
Retail & Branding
o Brand building strategies
o Development of new merchandise, communication campaigns
19. Summer Assignments 2008
o The Summer assignments would be in the function of –
Ø Marketing & Retail
Ø Human Resources
Ø Operations & Supply Chain Management
Ø Finance
o Units of posting could be Madura
Bhiwani Textile Mills, Bhiwani (Haryana) or Jayshree
textiles, Rishra (West Bengal)
20. Offerings for you
o Stipend = 12500 p.m.
o Duration = 2 months
o Accommodation for trainees at Bhiwani &
Rishra (WB)
o 2nd AC train fare to and fro
o PPO/PPI Policy
21. Offerings for you
o
o Excellent Projects
o Opportunities to lead from the start
o Work with Biggest Brand & Best Employers
o Work on ‘Live Projects’