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Seven Traditions of
Seven Traditions of
COMMUNICATION
THEORY
COMMUNICATION
THEORY
Group 2
Agenda The Team
Ice Breaker
Introduction
Seven Traditions
Conclusions
1.
2.
3.
4.
5.
The team
Liza Sabadao
Jean Picardal
Mj ALonen Sherminda Montero
Charity Manuel Roselle Aquino Paula Longino
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
EEOTSHRI
Hint: Presumption
thesis
Assumption
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
EEOTSHRI
Hint: Presumption
thesis
Assumption
answer: THEORIES
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
ESOTIIMC
Hint: symbolism
symbols
semantics
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
ESOTIIMC
Hint: symbolism
symbols
semantics
answer: SEMIOTIC
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
PAMECNOLOGIENOHL
Hint: lived experience
meaning-making
intentionality
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
PAMECNOLOGIENOHL
Hint: lived experience
meaning-making
intentionality
answer: PHENOMENOLOGICAL
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
SOICLTLUARUOC
Hint: ethnic
social
culture
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
SOICLTLUARUOC
Hint: ethnic
social
culture
answer: SOCIO-CULTURAL
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
CCALRITI
Hint: interpretative
criticizing
analytic
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
CCALRITI
Hint: interpretative
criticizing
analytic
answer: CRITICAL
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
ROLACTHRIE
Hint: stylistic
linguistic
verbal
ICE
BREAKER
UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS
IF YOU WANT TO ANSWER JUST RAISE YOUR HAND
WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE
DIRECTION..
ROLACTHRIE
Hint: stylistic
linguistic
verbal
answer: RHETORICAL
Introduction
Each passing day, we come across
different signs, images, and symbols
as well as impression flashing before
our eyes. Different messages collide
to promt our own sense of
reasoning. Buttressing on this,
Littlejohn & Foss (2008) reveals
that “Robert Craig propounded a
model that encapsulates the field of
communication into seven traditions
.Thus, each of the tradition
captures a different aspect or
specialized area of communication
and knowing each one gives new and
sometimes conflicting viewpoints on
why we relate and comprehend the
information
7 Communication
TRADITIONS
CYBERNETIC
SOCIO-
PSYCHOLOGICAL
RHETORICAL
CRITICAL
SOCIO-CULTURAL
PHENOMENOLOGICAL
SEMIOTIC
Communication is theorized as expression, interaction, and
influence. Cause-and-effect relationships can be
discovered through careful, systematic observation.
SOCIO-PSYCHOLOGICAL
TRADITION
Communication is theorized as information processing,
with the goal of getting the most information across with
the least amount of interference. Feedback is the key
concept that makes effective communication possible
within a system.
CYBERNETIC
TRADITION
Communication is theorized as the practical art of
discourse. Persuasion in the context of collective or public
deliberation is often the focus of teaching and inquiry.
RHETORICAL
TRADITION
Communication is theorized as intersubjective mediation
by signs and symbols. Because meanings are in people, gaps
between subjective realities are bridged through a shared
language or sign system.
SEMIOTIC
TRADITION
Communication is theorized as the (re)production of social
order. Reality is socially constructed through micro level
interaction processes.
SOCIO-CULTURAL
TRADITION
Communication is theorized as discursive reflection. Social
justice can be restored when ideological distortions are
recognized through communication practices that enable
critical reflection.
CRITICAL
TRADITION
Communication is theorized as dialogue. Authentic human
relationships are sustained, and common ground is
established through the direct experience of others (Craig,
1999; Griffin 2003, Maguire 2006).
PHENOMENOLOGICAL
TRADITION
CONCLUSIONS
Each one of them sees communication differently.
Cybernetic tradition, it's all about the linear or not linear
process but about the system through which we transmit our
message.
Socio-psychological tradition, focusing at an individual and this
behavioural aspect of his communicating practices.
CONCLUSIONS
Socio-cultural tradition would rely on the context and the culture
and the way how do we reproduce this culture throughout the
communication.
Critical tradition is all about ideology and discourse.
Rhetorical tradition is the art of public speaking. This
communication is an art of public speaking.
CONCLUSIONS
Phenomenological tradition is focusing on the way how do we
understand the experiences of other people and the
experiences of the communication practices themselves.
Semiotic tradition, all about science and symbols which we can
decode or which we will fail to decode
THANK
YOU!
THANK
YOU!

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Organizational Comm. Group 2 ppt.pdf

  • 1. Seven Traditions of Seven Traditions of COMMUNICATION THEORY COMMUNICATION THEORY Group 2
  • 2. Agenda The Team Ice Breaker Introduction Seven Traditions Conclusions 1. 2. 3. 4. 5.
  • 3. The team Liza Sabadao Jean Picardal Mj ALonen Sherminda Montero Charity Manuel Roselle Aquino Paula Longino
  • 4. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION..
  • 5. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION.. EEOTSHRI Hint: Presumption thesis Assumption
  • 6. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION.. EEOTSHRI Hint: Presumption thesis Assumption answer: THEORIES
  • 7. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION.. ESOTIIMC Hint: symbolism symbols semantics
  • 8. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION.. ESOTIIMC Hint: symbolism symbols semantics answer: SEMIOTIC
  • 9. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION.. PAMECNOLOGIENOHL Hint: lived experience meaning-making intentionality
  • 10. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION.. PAMECNOLOGIENOHL Hint: lived experience meaning-making intentionality answer: PHENOMENOLOGICAL
  • 11. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION.. SOICLTLUARUOC Hint: ethnic social culture
  • 12. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION.. SOICLTLUARUOC Hint: ethnic social culture answer: SOCIO-CULTURAL
  • 13. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION.. CCALRITI Hint: interpretative criticizing analytic
  • 14. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION.. CCALRITI Hint: interpretative criticizing analytic answer: CRITICAL
  • 15. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION.. ROLACTHRIE Hint: stylistic linguistic verbal
  • 16. ICE BREAKER UNSCRAMBLE THE FOLLOWING JUMBLED LETTERS IF YOU WANT TO ANSWER JUST RAISE YOUR HAND WHOEVER GOT THE CORRECT ANSWER WILL HAVE A PRIZE DIRECTION.. ROLACTHRIE Hint: stylistic linguistic verbal answer: RHETORICAL
  • 17. Introduction Each passing day, we come across different signs, images, and symbols as well as impression flashing before our eyes. Different messages collide to promt our own sense of reasoning. Buttressing on this, Littlejohn & Foss (2008) reveals that “Robert Craig propounded a model that encapsulates the field of communication into seven traditions .Thus, each of the tradition captures a different aspect or specialized area of communication and knowing each one gives new and sometimes conflicting viewpoints on why we relate and comprehend the information
  • 19. Communication is theorized as expression, interaction, and influence. Cause-and-effect relationships can be discovered through careful, systematic observation. SOCIO-PSYCHOLOGICAL TRADITION
  • 20. Communication is theorized as information processing, with the goal of getting the most information across with the least amount of interference. Feedback is the key concept that makes effective communication possible within a system. CYBERNETIC TRADITION
  • 21. Communication is theorized as the practical art of discourse. Persuasion in the context of collective or public deliberation is often the focus of teaching and inquiry. RHETORICAL TRADITION
  • 22. Communication is theorized as intersubjective mediation by signs and symbols. Because meanings are in people, gaps between subjective realities are bridged through a shared language or sign system. SEMIOTIC TRADITION
  • 23. Communication is theorized as the (re)production of social order. Reality is socially constructed through micro level interaction processes. SOCIO-CULTURAL TRADITION
  • 24. Communication is theorized as discursive reflection. Social justice can be restored when ideological distortions are recognized through communication practices that enable critical reflection. CRITICAL TRADITION
  • 25. Communication is theorized as dialogue. Authentic human relationships are sustained, and common ground is established through the direct experience of others (Craig, 1999; Griffin 2003, Maguire 2006). PHENOMENOLOGICAL TRADITION
  • 26. CONCLUSIONS Each one of them sees communication differently. Cybernetic tradition, it's all about the linear or not linear process but about the system through which we transmit our message. Socio-psychological tradition, focusing at an individual and this behavioural aspect of his communicating practices.
  • 27. CONCLUSIONS Socio-cultural tradition would rely on the context and the culture and the way how do we reproduce this culture throughout the communication. Critical tradition is all about ideology and discourse. Rhetorical tradition is the art of public speaking. This communication is an art of public speaking.
  • 28. CONCLUSIONS Phenomenological tradition is focusing on the way how do we understand the experiences of other people and the experiences of the communication practices themselves. Semiotic tradition, all about science and symbols which we can decode or which we will fail to decode