Basic Theories Of Communication By Manish Sharma

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There are three basic theories of communication: electronic theory, social environment theory, and rhetorical theory. The electronic theory emphasizes technical problems of transmitting a message and views communication as a linear process. The social environment theory considers the social situation and rules within an environment. The rhetorical theory views communication as a circular process where the audience provides a response to the message.

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Models of communication are conceptual models used to explain the human communication process. The basic concept of communication is the process of sending and receiving messages or transferring information from one (sender) to another (receiver). Sender (Information source) – Sender is the person who makes the message, chooses the channel and sends the message. Encoder (Transmitter) –Encoder is the sender who uses machine, which converts message into signals or binary data. It might also directly refer to the machine. Channel –Channel is the medium used to send message. Decoder (Receiver) – Decoder is the machine used to convert signals or binary data into message or the receiver who translates the message from signals. Receiver (Destination) –Receiver is the person who gets the message or the place where the message must reach. The receiver provides feedback according to the message. Noise –Noise is the physical disturbances like environment, people, etc. which does not let the message get to the receiver as what is sent. Schramm's Model of Communication was postulated by Wilbur Schramm in 1954, where he suggested that communication is a two way process where both sender and receiver take turns to send and receive a message. This model was adapted from the theories of another theorist Osgood, so is also known as Osgood and Schramm Model of Communication or Encode-Decode Model of Communication. This is model is also known as Dual Approcah or Circular Communication

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