The document discusses media discourse analysis, emphasizing that discourse encompasses all forms of communication and affects how knowledge is shared. It outlines key concepts in linguistics, pragmatics, and phonetics, while detailing the influence of colors on human emotions and decision-making. The text also differentiates between electronic and print media, highlighting their roles in presenting societal issues, events, and audience preferences.

1. Media Discourse Analysis

2. What is Discourse ?
 For some Peoples Discourse is only Discussion but
Discourse is far more than that its covers all forms of
communication.
 More importantly Discourse is configuring us out that how
communication is changing our world .

3.  Whenever we speak when ever we debate we share ideas
and knowledge either we challenge or or either we reinforce
them and thats how we are contribting to the flow of
knowledge known as Discourse .

4. Linguistics:
 Linguistics is the study of language. Linguistic is the
science which study the organiztion , nature and
development of language .

5. Paragmatics :
 The study of how people use the words to
accomplish actions in thier conversations : actions
like requesting , threatening and apologizing .

6. Phonetics :
 The study of speech sounds is called Phonetics .
 It is concerned with the physical properties of speech
sounds or signs (phones): their physiological production .

7. Colour Language :
Colours Speaks a Language :
 Did you know the colours speaks a language?
 Human beings respond emotionally to colour.
 They make choices and decisions in reactions to
colours.

8. Meaning of some colours
Red is a colour that symbolizes
excitement and high energy levels .
When a person sees a red colour
its simulates faster heart rates and
breathing .
Yellow is the colour of sunshine
and light .On the positive side it
symbolizes joy and wisom .

9. Media Discourse :
 Media Discourse refers to interactions that takes place
through a broadcast platform,whether spoken or written, in
which the discourse is oreinted to a non- present
reader,listener or viewer.

10. Two Primary Types Of Media
Discourse :
Written :
 Written Text inlcudes newspapers and magazine .
Spoken :
 Spoken inlucdes Radio,Television,News broadcast , Drama .

11. Discussing two primary Types
1) Electronic Media .
2) Print media .

12. Electronic Media

13. Electronic Media Focus :
 Specific actions and Events .
 In Drama :
Voilence, Crises or Conflicts, extreme behavior,
outrageous acts .
 Simplicity :
Clear cut opinioins, images , major personalities,
two sided conflicts.

14. In news :
 In Government Conflicts .
 Crimes and Scandals .
 Investigation and disaters .
 Government Decisions.
 Regulatory Authority proposals .

15. Major covers by Electronic Media:
 Drama .
 Talkshows .
 Songs .
 News and Events .
 Films .

16. In Drama's :
 Depicition (Depression) of society .
 Represents whatever audience wants to hear and
watch .
 Likeness differ on the base of gender,age and social
class .

17.  Females Like : Music , Lovestories .
 Kids Like : AnimationMovies , cartoons , Science
Channels such as National Geographic , discovery
Channel .
 Males : Actions/Adventures movies , War , historical
movies.

18. `
Influence in Darma's through Love,Emotions and music

19. Factors show in Typical pakistani Drama's
which audience most follow:
 hate .
 violence .
 social class
 police opression(tortue).
Used to influence audience about the theme and story of
Darama .

20. Talk Shows :
Talks show deals with :
 Political mostly .
 Violence .
 Police , military .
 Social affairs .
 Corruption.
 Religion .
 Wars.

22. 

23. Print Media :
 Print Media Deals Same as like Electronic media but the
Level of newspaper authenticity is higher than the
electronic media Because is in written and it couldn't be
changed as early as electronic media could changed thier
statements if tis wrong.

24. Thankyou