Talking About Theory

•Download as PPT, PDF•

1 like•1,025 views

The document discusses Kenneth Burke's redemption myth theory and Bormann's symbolic convergence theory to analyze the success of a Super Bowl ad for Monster.com. Burke's theory views the ad as tapping into desires for fulfilling work by showing how current jobs fall short of childhood dreams, motivating viewers to seek better opportunities. Bormann's theory suggests that fantasy themes in the ad resonated with viewers' past experiences and created a sense of shared consciousness. The theories provide different perspectives for understanding how persuasive communication works.

Technology

TALKING ABOUT THEORY ,[object Object],[object Object]

FEATURES OF MONSTER AD ,[object Object],[object Object],[object Object],[object Object],[object Object]

CONTENT OF THE AD ,[object Object],[object Object]

Explaining Success: an Objective Theory ,[object Object],[object Object],[object Object],[object Object],[object Object]

Explaining Success: an Interpretive Theory ,[object Object],[object Object],[object Object]

Bormann’s Symbolic Convergence Theory ,[object Object],[object Object],[object Object]

Fantasy Themes ,[object Object],[object Object]

Symbolic Convergence ,[object Object],[object Object],[object Object]

“Objective” Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object]

“Interpretive” Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Similar to Talking About Theory

Fantasy theme criticism week 5 com350

Olivia Miller

Media and collective identity revision

Holly Taylor

Grassroots Intl

Center for Story-based Strategy

The Tell Tale Heart Essay Essay on the Tell Tale Heart for Students .... The Tell-Tale Heart. The Tell Tale Heart Summary Leisure. quot;The Tell-Tale Heartquot; Essay-Writing Activity - Choose... - Literature .... Expert Essay Writers - a tell tale heart analysis - copywriterinvoice .... Questions The Tell-Tale Heart. The tell tale heart 1. 116 The Tell-Tale Heart Essay Topics You Need To Know. The tell tale heart. - GCSE English - Marked by Teachers.com. The tell tale heart essay. Tell. 2022-10-31. The Tell Tale Heart Essay Outline.docx - The Tell-Tale Heart Essay .... The tell tale heart essay that hes not insane. Tell tale heart essay outline. The Tell-Tale Heart Preview. Tell Tale Heart 300 Words - PHDessay.com. Beautiful Essay On Tell Tale Heart Thatsnotus. The Tell-Tale Heart - Suspense and Tension Essay Narration Edgar .... The tell tale heart analysis essay. Literary Analysis and Criticism .... To tell tale heart theme essays. Suspense in the tell tale heart. Discuss atmosphere of The Tell .... quot;The Tell-Tale Heartquot; Text and Questions - ESL worksheet by ldiaconis. Tell Tale Heart Analysis Essay Telegraph. A Tell-Tale Heart, written comprehension text and questions - ESL .... The tell tale heart setting essay in 2021 The tell tale heart, Essay .... The Tell-Tale Heart: An Analysis Book Report/Review. Tell Tale Heart - GCSE English - Marked by Teachers.com. Edgar Allan Poes The Tell Tale Heart Psychological Criticism Free .... Tell tale heart essay topics - lawwustl.web.fc2.com. Analysis Of The Tell-Tale Heart: Essay Example, 942 words GradesFixer. The Tell-Tale Heart Reading Comprehension Test Quiz and Essay Questions ... Tell Tale Heart Essay Questions Tell Tale Heart Essay Questions. The Tell-Tale Heart

Tell Tale Heart Essay Questions. The Tell-Tale Heart

Angel Newell

Theory Presentation AS A2

Kate McCabe

Memes Essay

Mathew Aspey

Transcending Your Personal Mythology

Sharon Ng

Session9 story strategy

Demetrio Maguigad

Module 3 -Critical and Conspiracy Theories (Contemporary Philosophies).pdf

DrDaryDacanay

[Group 2] representation and the construction of social reality

Duy Đức

[Group 2] representation and the construction of social reality

Duy Đức

A2 Media Studies: Representation Intro

Nicola Naisbett

Mind Map for Essay: Complete Guide With Useful Tips | EdrawMind. Essay Mind Map Template. Mind Maps for Essay Writing (Guide + Examples) - Focus. 15 Creative Mind Map Examples for Students - Focus. How to Mind Map for Essays // Dyslexia 101. Mind Map Examples for Education & Business - Mind Mapping Gallery. 026 Essay20planner Mind Essay ~ Thatsnotus. How To Create A Mind Map (+ Examples). How to Mind Map | iMindMap Mind Mapping. The Ultimate Mind Map Guide. Steps to write an Essay: MindManager mind map template | Biggerplate. Persuasive Essay Map Co - Mind Map Essay Plan - Free Transparent PNG .... How I used Mind Map to Write This Article | by Sathyanand S | Medium. Essay Topic Template: MindGenius mind map template | Biggerplate. The Student's Guide to Mind Mapping | MindMeister Blog. Revising an Argumentative Essay: iMindMap mind map template | Biggerplate. How Can Mind Maps Help in Effective Essay Writing? - iMindQ. writting essay in English mind map | Mind map template, Mind map, Mind .... Essay writing with Mind Map.

Mind Mapping Essay.pdf

Christy Williams

Essay On Orange Fruit In Hindi Language

Jacqueline Ramirez

Philosophy and Magic

vvssovann

Abstraction and Expression on the Web

Srinath Srinivasa

Week 1.2 learning and using new words

Dr. Russell Rodrigo

Meme

Rick McKinnon

Meme

Rick McKinnon

The Power of Metaphor in (Brand) Communication

Lucia Trezova

Similar to Talking About Theory (20)

Fantasy theme criticism week 5 com350

Media and collective identity revision

Grassroots Intl

Tell Tale Heart Essay Questions. The Tell-Tale Heart

Theory Presentation AS A2

Memes Essay

Transcending Your Personal Mythology

Session9 story strategy

Module 3 -Critical and Conspiracy Theories (Contemporary Philosophies).pdf

[Group 2] representation and the construction of social reality

A2 Media Studies: Representation Intro

Mind Mapping Essay.pdf

Essay On Orange Fruit In Hindi Language

Philosophy and Magic

Abstraction and Expression on the Web

Week 1.2 learning and using new words

Meme

The Power of Metaphor in (Brand) Communication

Recently uploaded

New customer? New industry? New cloud? New team? A lot to handle! How to ensure the success of the project? Start it well! I've created the 3 areas of focus at the beginning of the project that helped me in multiple roles (BA, PO, and Consultant). Learn from real-world experiences and discover how these insights can empower you to deliver unparalleled value to your customers right from the project's start.

Powerful Start- the Key to Project Success, Barbara Laskowska

CzechDreamin

How world-class product teams are winning in the AI era by CEO and Founder, P...

Product School

IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx

Abida Shariff

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

WSO2CONMay2024OpenSourceConferenceDebrief.pptx

Jennifer Lim

The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.

Search and Society: Reimagining Information Access for Radical Futures

Bhaskar Mitra

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

Product School

To Graph or Not to Graph Knowledge Graph Architectures and LLMs

Paul Groth

What's New in Teams Calling, Meetings and Devices April 2024

Stephanie Beckett

Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)

Julian Hyde

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

Thierry Lestable

Mission to Decommission: Importance of Decommissioning Products to Increase E...

Product School

This talk focuses on the practical aspects of integrating various telephony systems with Salesforce, drawing on examples from implementations in the Czech scene. It aims to inform attendees about the spectrum of telephony solutions available, from small to large scale, and their compatibility with Salesforce. The presentation will highlight key considerations for selecting a telephony provider that integrates smoothly with Salesforce, including important questions to support the decision-making process. It will also discuss methods for integrating existing telephony systems with Salesforce, aimed at companies contemplating or in the process of adopting this CRM platform. The discussion is designed to provide a straightforward overview of the steps and considerations involved in telephony and Salesforce integration, with an emphasis on functionality, compatibility, and the practical experiences of Czech companies.

Integrating Telephony Systems with Salesforce: Insights and Considerations, B...

CzechDreamin

IESVE for Early Stage Design and Planning

IES VE

PLAI - Acceleration Program for Generative A.I. Startups

Stefano

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

Product School

I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.

"Impact of front-end architecture on development cost", Viktor Turskyi

Fwdays

Speed Wins: From Kafka to APIs in Minutes

confluent

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Product School

Ever caught yourself nodding along when someone mentions "delivering value" in Agile, but secretly wondering what the heck they actually mean? You're not alone! Join us for an eye-opening session where we'll strip away the buzzwords and dive into the heart of Agile—value delivery. But what is "value"? Is it a mythical unicorn in the world of software development, or is there more to this overused term? This isn't going to be a sit-and-get lecture. We're talking about a face-to-face, interactive meetup where YOU play a crucial role. Come along to: Define It: What does "value" really mean? We’ll build a definition that’s not just words, but a compass for your Agile journey. Contextualise It: Discover what value means specifically to you, your team, your company, and your industry. Because one size does not fit all. Deliver It: Share strategies and gather new ones for uncovering and delivering true value—no more shooting in the dark!

Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx

David Michel

Recently uploaded (20)