Communication is the process of sending and receiving information without distortion. Effective communication is an art that involves soft speaking, positive language, logical thinking, and confident body language. The 7Cs make communication more effective, understandable, and responsive by promoting completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness. These principles involve considering the audience, using clear and concise language, being polite, and providing complete and accurate information to improve understanding.

1. 18/6/2013

2. What is Communication?
It is the process of sending and receiving information
without any distortion. and tells that how information
is sent and received in an organization
Communication is an art, soft voice, good words,
logical thinking and reasoning and confident body
language makes it effective.

3. What makes
communicatio
n effective?
The 7cs makes
communication
more effective,
understandable,
and responsive.
1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness

4. Completeness
Message Receiver
Who receives information, ideas ,opinions.
listener or reader, desire complete information to
their question.
Message sender
The person who sends massage to others by using
some medium in verbal communication the air is
medium for communicate.

5. Clarity
Means clear every thing to your receiver.
Choose those words which are easy, conversational,
short and familiar for bringing clarity in your
communication.
Sending your message in a way that your receiver
understand it as, you want to convey him.

6. correctness
It means your message must be correct and
contain no mistakes.
It should be free from mistakes in names words,
and in facts & figures.
Remove the mistakes of language.
Make sure that the correct punctuation is used for
conniving message.

7. Conciseness
Convey your message in some words.
Concise message save time f both sender & Receiver.
Concise your message and eliminate unimportant
words.
Comprise only related Material.
Avoid extreme explationation.

8. Courtesy
• Bring politeness in message which
increase the respect and concern for
others.
• Be honestly delicate, considerate, and
grateful.
• Use declaration that shoes admiration.
• Choose fair expression.

9. Consideration
Considerate with others.
 instead of “I” and “we” emprise on “you.”
Demonstration audience advantage or attention.
Focused on constructive, & pleasing way.
Always act upon win win approach.
Not pay attention on win lose approach.

10. concreteness
exact, definite, bright this makes a message
concert.
 Use of active verb in message bring concreteness.
By using these principles you can communicate with
others more effectively.