This document discusses key principles of effective business communication: 1. Coherence - The communication should be logical, with all points connected and relevant to the main topic and consistent tone and flow. 2. Conciseness - The message should be conveyed using the fewest words possible to save time for both parties. 3. Completeness - The message should include all relevant information, such as contact details and calls to action, so the audience has what they need.

1. 1. COHERENCE
• When your communication is coherent, it's logical. All points are
connected and relevant to the main topic, and the tone and flow of
the text is consistent

2. 2) Conciseness
• Conciseness means “convey the message by
using fewest words”.
• “Conciseness is the prerequisite to effective
business communication.” As you know that all
businessmen have very short time .
• Hence a concise message save the time and
expenses for both the parties.

3. 3. Completeness
Clarity also ensured by completeness of message
• In a complete message, the audience has everything they need
to be informed and, if applicable, take action.
• Does your message include a "call to action", so that your
audience clearly knows what you want them to do?
• Have you included all relevant information - contact names,
dates, times, locations, and so on?

4. 4) Concreteness
• It means that message should be specific instead
of general. Misunderstanding of words creates
problems for both parties (sender and receiver).
• when you talk to your client always use facts and
figures instead of generic or irrelevant
information.

5. In effective business communication the message
should be very much clear. So that reader can
understand it easily.
You should always Choose precise words.
Always choose familiar and easy words.
Construct effective sentences and paragraphs.
Accurately is purpose of clarity

6. Courtesy
• Knowing your audience allows you to use statements of
courtesy; be aware of your message receiver.
True courtesy involves being aware not only of the
perspective of others, but also their feelings. courtesy stems
from a sincere you-attitude.
• it is not merely politeness with mechanical insertions of
“please” and “Thank you” .
• Although Appling socially accepted manners is a form of
courtesy .
• rather, it is politeness that grow out respect and concern for
others.
Courteous communication generate a special tone in their
writing and speaking.

7. 7) Correctness
At the core of correctness is proper grammar,
punctuation and spelling.
however, message must be perfect grammatically
and mechanically
. The term correctness, as applied to business
messages also mean three characteristics
oUse the right level of language
oCheck the accuracy of figures, facts and words
oMaintain acceptable writing mechanics