Session 9: Business Work Improvement Course (Diagnosing the Overall Situation and Performance of Enterprise) developed by DOLE-Bureau of Workers with Special Concerns (BWIC).

1. SESSION 9:SESSION 9: DIAGNOSING THEDIAGNOSING THE
OVERALL SITUATION ANDOVERALL SITUATION AND
PERFORMANCE OF ENTERPRISEPERFORMANCE OF ENTERPRISE
Business and WorkImprovement Course

2. SWOT ANALYSISSWOT ANALYSIS

3. STRENGTHSTRENGTH

4. WEAKNESSWEAKNESS

5. OPPORTUNITYOPPORTUNITY

6. THREATTHREAT

7. Key Questions for SWOT AnalysisKey Questions for SWOT Analysis
IDENTIFIEDCHARACTERISTICS
Category
ResponsRespons
ee
Questions
ResponsRespons
ee
Category
INTERNAL
(Strength,
Weakness)
YESYES
Is it within the control
of the organization?
NONO
EXTERNAL
(Opportunity,
Threat)

8. Key Questions for SWOT AnalysisKey Questions for SWOT Analysis
IDENTIFIEDCHARACTERISTICS
Category
ResponsRespons
ee
Questions
ResponsRespons
ee
Category
POSITIVE
(Strength,
Opportunity)
YESYES Is it beneficial to the
organization?
NONO
NEGATIVE
(Weakness,
Threat)

9. External Opportunities and ThreatsExternal Opportunities and Threats

10. Internal Strengths and WeaknessesInternal Strengths and Weaknesses

11. STEPS IN DOINGSTEPS IN DOING
SWOT ANALYSISSWOT ANALYSIS

12. 11IDENTIFY THE ATTTRIBUTES &
FACTORS
 Invite people who have the right knowledge and perspective
about the enterprise and its operations.
 Starts by looking into the present situation of an organization
orenterprise to identify attributes orfactors in the internal
and external environment.
 Group theminto positive and negative to identify which can
be potentially helpful orharmful to the enterprise .

13. 11EXAMPLE

14.  Distinguish the controllable elements (internalfactor) as well as those
that are largely beyond the control of the organization (external
factor).
 Decide whetheran internal factoris strength orweakness and
whetheran external factoris opportunity orthreat forthe enterprise
 Categorize into: (1) Internal: Strengths and Weaknesses, and (2)
External: Opportunities and Threats.
22ANALYZE INTERNAL & EXTERNAL
FACTORS

15. 22EXAMPLE

16.  Evaluate the SWOT table afterplotting the attributes to their
respective categories.
 Decide the actions to take forthe organization/enterprise:
33EVALUATE THE RESULTS FROMSWOT
TABLE
SCENARIOS OPTIONS
+ ATTRIBUTES >
- ATTRIBUTES
Continue on yourbusiness operation/start your
business
+ ATTRIBUTES =
- ATTRIBUTES
Take the risks
- ATTRIBUTES >
+ ATTRIBUTES
Explore the possibility to cease from operation or
postpone yourbusiness prospect.

17.  You have the option to integrate and process the results of SWOT
analysis to develop strategies which will allows you to take advantage
of the yourstrengths and opportunities and reduce the impact of
yourweaknesses and threats to yourenterprise.
44DEVELOPA STRATEGY
STRATEGIES DEFINITION
S-O (Strength-
Opportunities)
Ways to take advantages the opportunities coming to further strengthen the
potentials of the enterprise.
W-O(Weaknesses-
Opportunities)
Ways to work in order to overcome all identified weaknesses of your company
while you will use the opportunities from outside your business.
S-T (Strength-
Threat)
Ways to use your internal strengths to eliminate or reduce the potential threats
from the environment.
W-T (Weaknesses-
Threats)
Ways to reduce the identified weaknesses and prevent external threats to affect
your enterprise.
Source: http://www.entrepreneurshipinabox.com/763/swot-analysis-4-steps/

18. REMINDERSREMINDERS
1.1. Reliable information is important. Accept precise,Reliable information is important. Accept precise,
verifiable statements only.verifiable statements only.
2.2. Strengths and weaknesses are determined relativeStrengths and weaknesses are determined relative
to yourcompetitors in the industry.to yourcompetitors in the industry.
3.3. Ensure that yourfocus group discussions are well-Ensure that yourfocus group discussions are well-
represented by the officers and members of therepresented by the officers and members of the
organization.organization.

19. EXERCISEEXERCISE
Thinkabout yourorganization or
yourenterprise. Identify the
attributes orelements that you
thinkaffects the growth of your
organization/enterprise.
Using the SWOT Matrix, develop
an analysis and the
corresponding strategies.

20. SALAMAT PO!SALAMAT PO!
Retrieved from: http://www.witiger.com/ecommerce/dilbertstrategyword.gif
Vector graphics retrieved from: freepik.com, 123ref.com