The document discusses various methods for identifying problems, including comparative studies, performance reports, SWOT analyses, and complaints. It emphasizes that the perceived problem may not be the real problem, so root cause analysis is necessary. Root causes are defined as specific underlying causes that management can reasonably identify and fix. Methods for finding root causes discussed include Five Whys, fishbone diagrams, force field analysis, scatter diagrams, process mapping, and benchmarking. The 5Ws framework of who, what, where, when, why and how is also presented as a way to analyze problems.