Session 1: Business Work Improvement Course (Visioning and Goal Setting) developed by DOLE-Bureau of Workers with Special Concerns (BWIC) presented by Cheekee J. Gonzales.

1. SESSION 2: VISIONING
AND GOAL SETTING
Business and Work Improvement Course

2. What is a Vision…
Brief statement or
phrase of the
ultimate state of
being that an
organization wishes,
aspires, and commits
to be

3. Vision…
What are the benefits of a Vision?
It provides a blueprint for change
It creates an emotional pull, a sense of enthusiasm
It helps focus attention on quality
It gives hope for the future

4. Vision…
Why have a Vision?
Inspiration
Consistency
Focus
Integration
“of an organization’s resources and programs”
Key Question?
“What/How would you see your organization
in the next years?”

5. Sample Vision Statement
Bagong Silang National High school is dedicated to
providing the highest quality educational program
with the cornerstones of value learning, self-worth
among students and staff, quality performance
among students and staff, and transition for students
to a productive and responsible participation in
nation-building

6. Sample Vision Statement…
“Our Vision for Every Child, Life in all its fullness. Our
prayer for every heart, the will to make it so.
- World Vision Philippines

7. Sample Vision Statement…
“We will be a globally competitive Filipino company
delivering excellent customer experiences through its
profitable retail and learning centers and brands.”
- National Bookstore

8. Sample Vision Statement
“It is the vision of JFC to become one of the
three largest and most profitable restaurant
companies in the world by 2020.”
- Jollibee Food Corporation

9. What is a Mission…
A brief statement of
the main purpose,
function, business for
which an organization
or enterprise exists

10. What should be in a Mission Statement?
Purpose Statement
What do you seek to accomplish?
Why do you exist?
What is the ultimate result of your work?

11. What should be in a Mission Statement?
Business Statement
What are your programs/activities to
accomplish your purpose?

12. What should be in a Mission Statement?
Values Statement
What are the basic beliefs that you
share as a group?

13. Sample Mission Statement
The YMCA of Manila aims to provide
developmental programs and services
(business) through active participation in
the field of education, wellness,
environment, entrepreneurship and
interfaith in partnership with stakeholders
(program/activities).

14. Sample Mission Statement
“We will continue to build on the strengths and
competitive attributes (values) of the ALASKA brand and
develop its full marketing potential. We will develop new
products and identify market opportunities
(program/activities), mindful of our task to be responsive
to the ever changing and growing needs of our
consumers.”
- Alaska Milk

15. Sample Mission Statement
To be the leading quick service restaurant (business)
by continuously providing our customers the best
quality food (programs/activities), value for their
money and excellent customer service (values)
-ANDOK’S CHICKEN

16. Reminders in
drafting mission/vision statements
Anchored to the core values and principles with
owners and the organizations
Clear and concise for effective communication-
Words that are open to interpretation such as jargons
& metaphors should be avoided.
Accepted by everyone involved in the organization

17. What are Goals…
Long and medium-term
objectives or results
which an organization or
group commits to
achieve within a specified
period of time

18. Goals…
A clearer statement of the
visions, specifying the
accomplishments to be
achieved if the vision is
to become real

19. Goals…
In setting goals, ask these questions:
What does the organization/group
want?
What is it trying to achieve?
Who are the target clients?

20. Objectives…
More specific statements
of results, which an
organization or enterprise
commits to achieve within
3-5 years or more

21. Objectives…
Objectives should be
S pecific, for easy reference
M easurable, to assess results
A ppropriate, directed to vision &
goals
R ealistic, given the enterprise’s
capabilities and resources
T ime bound, with specific time
frame
E xciting, to stir action
R eadable, easy to understand &
appreciate

22. Or…
S pecific and written
U nderstandable
M easurable
M anageable
I deal
T ime Sensitive

23. EXERCISE 1
Given that you now have a general idea of your
prospective business/enterprise, write your own vision,
mission statements and objectives:
Vision Statement
Mission Statement
Goals and Objectives

24. EXERCISE 2
GET TO THE DOOR……
AT ANY WHICH WAY YOU CAN…
EXCEPT WALKING, JOGGING AND
RUNNING!

25. What is a Strategy…
A coherent approach,
method, plan, or
operation specially
designed to achieving the
organization’s desired
vision, mission, and goals
freepik.com

26. Strategy…
Your Strategies should:
Define the ff:
policies
products and/or services
growth and sustainability
networks
Answer the ff:
How do we get there?
How do we beat the
competition?

27. A Strategy is implemented by…
Programs
Budgets
Procedures
freepik.com

28. A strategy must be
monitored and evaluated
Define parameters to be measured
Define target values for these parameters
Perform measurements
Compare measured results to the pre-defined
standard
Make necessary changes/adjustments

29. A strategy must be
monitored and evaluated
A key aspect in developing
monitoring/evaluation tool is that
you must be able to have a clear
and definitive parameters in order
to compare target and actual
performance.

30. EXERCISE 3
Craft your
business strategies