Organisations must celebrate failure to achieve success. Failure provides opportunities to learn and grow. Embracing a growth mindset and experimental approach helps organizations build, measure, and learn from failures. Key aspects include establishing trust, empowering teams to solve problems, prioritizing experiments over features, and learning from every failure.

1. Organisations Must Celebrate Failure to
Achieve Success

2. Aidan Casey
Senior Manager - Johnson Controls Cork
@aidanjcasey
https://medium.com/@aidanjcasey

4. BuildLearn
Measure
Build-Measure-Learn Loop
Eric Ries- “The Lean StartUp”

5. BuildLearn
Measure
Idea

6. BuildLearn
Measure
Idea
hypothesis
design experiments
test
insight

7. ?

8. 25%

9. “No matter what your ability is,
effort is what ignites that ability and
turns it into accomplishment.”
― Carol S. Dweck

10. Carol Dweck “The Growth Mindset”

11. Growth Mindset
Failure is an opportunity to grow
I can learn to do new things
I like to try new things
Inspired by the success of others
Embraces challenges
Fixed Mindset
Failure is the limit of my abilities
I'm either good or bad at something
I stick to what I know
Threatened by the success of others
Gives up easily

12. Building a Growth Mindset Team

13. establish trust

14. make it safe to fail

15. focus on the process, not the results

16. empower teams to solve problems

17. adopt an experimental approach to
information discovery

18. We believe that [building this feature][for these people]
will achieve [this outcome].
We'll know we are successful when [we see this measure].
Experimental Stories
Jeff Gothelf - “The Lean UX”

19. ICE SCORE (SUM OF SCORES) 3-30
IMPACT CONFIDENCE EASE
how big is the
potential impact
on the business?
how confident are
you that it will
work?
how difficult is it to
implement?
1 - 10 1 - 10 1 - 10

20. ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Where do your customers come from?
What are they doing with the product?
How can you make money?
Are they coming back?
Are they sharing your product?
AARRR Metrics
Dave McClure - StartUp Metrics for Pirates

21. if experiments aren’t regularly
failing you aren’t moving fast enough

22. shift from feature factory
to laboratory

23. once an experiment is underway avoid
the temptation to change it in any
way

24. regularly brainstorm
new experiments

25. scrutinize every failure
for its learnings

26. In Summary
● failure is inevitable, embrace it
● shift from feature factory to laboratory
● growth mindset teams view failure as a starting point
● make it safe to fail
● add experimental stories to your backlog and prioritise them against delivery work
● consider ICE score & AARRR metrics
● scrutinize every failure for its learning