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Green Jobs in the Louisiana
                        Forest Sector Supply-Chain


Ryan D. Olson, Richard P. Vlosky, Paul M. Darby, and Dek Terrell


         Forest Products Society 65th International Convention
                           June 19-21, 2011
                           Portland, Oregon
Outline
• What are Green Jobs?
• The Louisiana Forest Sector
• Study Objectives
• Methodology
• Results
• Conclusions
Overview of Green Jobs
      • Green jobs are well-paying
      • Green jobs tend to be local jobs
      • Green jobs contribute directly to preserving or
      enhancing environmental quality
      • Green jobs provide pathways out of poverty
      • Green jobs require some new skills




Source: http://www.greenforall.org/resources/green-collar-jobs-overview
Green Job Activity Categories
      • Education, Public Awareness, and Compliance
      • Energy Efficiency
      • Green Certification*
      • Greenhouse Gas Reduction
      • Pollution Reduction and Cleanup
      • Recycling and Waste Reduction
      • Renewable Energy

*Unique to our study
Source: U.S. Department of Labor
Green Jobs Definitions

 • A green job is defined by its involvement
 in a green activity – one that helps protect
 or restore the environment or conserve
 natural resources.
 • A primary green job is one that has a
 primary focus on a green activity.


Source: Louisiana & Mississippi Green Job Consortium
Green Jobs Definitions
 Green jobs are:
 • Jobs in businesses that produce goods or
 provide services that benefit the environment
 or conserve natural resources.
 • Jobs in which workers’ duties involve making
 their establishment’s production processes
 more environmentally friendly or use fewer
 natural resources.
Source: Louisiana & Mississippi Green Job Consortium
Green Job Category Activities
           Examples of accurate green job activities
         Green Job Category               Accurate Green Job Activities
• Education, Public Awareness and
                                     • Certification Training Director
Compliance
                                     • New Product Development for Home
• Energy Efficiency
                                     Insulation
• Green Certification                • LEED Coordinator
                                     • Carbon Capture and Sequestration
• Greenhouse Gas Reduction
                                     Research
                                     • Manage Facility’s Storm Water Run-
• Pollution Reduction and Clean-Up
                                     off
                                     • Manufacture Products from Recycled
• Recycling and Waste Reduction
                                     Materials
• Renewable Energy                   • Fuel Grinding Operation
Green Job Category Activities
         Examples of inaccurate green job activities
        Green Job Category             Inaccurate Green Job Activities
• Education, Public Awareness and
                                    • Safety Officer
Compliance
                                    • Every Employee Turns off the Lights
• Energy Efficiency
                                    at Night
                                    • A Fork-Lift Operator in a Company
• Green Certification               with an FSC Chain-of-Custody
                                    Certificate
• Greenhouse Gas Reduction          • Hybrid Fleet Bus Drivers
• Pollution Reduction and Clean-Up • Maintains Cleanliness of Repair Shop
                                   • Every Employee Participates in Office
• Recycling and Waste Reduction
                                   Recycling
                                   • Every Employee in a Facility Using
• Renewable Energy
                                   Solar Energy
Louisiana Forest Sector
• $3.1 billion economic impact in 2010
           • 14 million acres of forestland (50% of land area)
           • 148,000 forest landowners
      • Private non-industrial ownership: 81%
      • Forest products industries ownership: 10%
      • Public ownership: 9%


Source: 2011 Louisiana Forestry Facts – Louisiana Forestry Association
Louisiana Forest Sector
   Louisiana’s second largest manufacturing employer: 12,694 jobs
   Harvesting and transportation: 8,000 jobs




Source: 2011 Louisiana Forestry Facts – Louisiana Forestry Association
The Study
Funding from the U.S. Department of Labor
First study to examine green jobs in the LA forest sector supply chain



  Study Objectives
  1. Characterize green jobs across activity categories
  2. Estimate the number of green jobs and wage impact in the
     Louisiana forest products supply chain
  3. Predict growth potential in green jobs in the sector
The Study
   The sample frame for the study included all Louisiana
   companies in 53 NAICS code categories ranging from logging
   to newspaper publishers to home center retailers.
   Forest landowners were not surveyed.
   Data was purchased from Best Mailing Lists, a national
provider.
   The method of data collection was a mail survey questionnaire.
   Survey procedures were conducted in accordance with the
   Tailored Design Method (Dillman 2000)
Louisiana Green Jobs Survey
  Pre-Testing Questionnaires        7,740 surveys mailed, 2,761
                                    were undeliverable, not
           Revision                 appropriate, or unwilling to
                                    participate

   Pre-Notification Postcards
                                    251 usable surveys

           1st Mailing
                                    Adjusted Response Rate=5.0%

      Reminder Postcards


Second Mailing to Non-Respondents
Respondent Demographics
Which activity/activities best describe your company’s position in the
           Louisiana forest products sector supply chain?
     Percent of respondents by activity (n=251) (multiple responses possible)
Respondent Demographics
  Which of the following operations does your company
          currently have located in Louisiana?
Percent of respondents by operations (n=251) (multiple responses possible)
Respondent Demographics
Percent of Respondents by 2010 Revenue (n=230)
Respondent Demographics
Respondents are in 50 of 64 parishes in Louisiana (n=228)


                                      Highlighted Parishes were
                                      represented by survey
                                      respondents

                                      Red indicates the top 10
                                      parishes by number of
                                      responses
Results
      Actions and attitudes toward green activities and jobs
                             (n=237)

                                                                       Statistically
                                                               Yes   No
                                                                         sig. diff.
Do you believe sustainability is important to your company?    80% 8%       **
Do you believe green practices add value to your company?      53% 27%      **
Have your customers ever requested green products?             46% 45%
Has your company ever requested green products from a
                                                               42% 49%
supplier?
Are green practices a priority to your company?                31% 58%       **
Does your company prefer suppliers with green certification?   25% 52%       **
Is your company willing to incur additional costs to provide
                                                               15% 63%       **
green jobs?

*statistically different at α =0.05
**statistically different at α =0.01
Results
    Correlations of Green Attitudes to Revenue, Full-time
    Employment, Current Green Jobs, and Green Jobs in Five Years
                                                 Mean of Green Attitudes*
                                      Pearson Correlation                  Sig. (2-
                                                                                      n
                                          Coefficient                      tailed)
             Revenue                            0.107                      0.105      230
   Full-time Employment                         0.209                      0.001      240
     Current Green Jobs                         0.309                      0.000      232
      Green Jobs in Five
                                                0.337                      0.000      229
           Years
*green attitudes represent the mean response to the following questions:
• Are green practices a priority to your company?
• Do you believe sustainability is important to your company?
• Do you believe green practices add value to your company?
Results
Does your company have           Do opportunities exist for
any current projects that       current employees to move
 may create green jobs?          into a green job category?
        (n=244)                           (n=238)




               Yes
              (24%)
Results
If your company has projects that may create green jobs, please
       indicate which activities below best describe them.
    Number of projects by category (n=244) (multiple responses possible)
Results
      Please indicate the likelihood of each of the following to spur
                green job creation within your company.
                  Scale: 1=very unlikely; 2=somewhat unlikely; 3=neutral;
                          4=somewhat likely; 5=very likely (n=226)




*statistically different at α =0.05
**statistically different at α =0.01
Results
Please estimate the percentage of your employees that currently
       have green jobs/will have green jobs in five years.
                            (n=229)




                          Percent of Employees
Results
      Percent of accurate and inaccurate green job activity descriptions
                            (n=166 descriptions)
• Maintains                                                  • Bundle
cleanliness of                                               cardboard for
repair shop                                                  recycling
• Safety advisor                                             • SFI Certification
• Carpenter                                                  •EHS manager
                                           Accurate
                                            (81%)
Results
  In the Louisiana forest products supply chain:

  Avg. number of green jobs per company: 2.7
  Number of companies:                    4,968
  Green jobs employment (est.):           13,199
  Green jobs annual wages in 2010 (est.): $494.3 million*




* Using Oregon average hourly wage rate for a forest sector green job of $18.73/hour as a proxy
Source: www.qualityinfo.org/pubs/green/greening.pdf
Summary
In the Louisiana Forest Sector Supply Chain……

  • Nearly a half billion dollars in Green Job wages are estimated
  to have been paid to over 13,000 employees in 2010.
  • There are misconceptions about the green job definitions.
  • Education is necessary to ensure understanding of green jobs
  so the can be properly measured.
  • Profitability and Government Incentives were the two
  strongest drivers of green job creation.
  • On average, respondents expect the percent of employees
  with green jobs in their companies to increase 33% in the next 5
  years.
Questions?              Comments?
                Please Contact:
                 Ryan D. Olson
         Graduate Research Assistant
Louisiana Forest Products Development Center
 Louisiana State University Agricultural Center
            Baton Rouge, LA 70803
                 225.578.7015
               rolson4@lsu.edu
              www.lsu.edu/lfpdc

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Session 24 ic2011 darby

  • 1. Green Jobs in the Louisiana Forest Sector Supply-Chain Ryan D. Olson, Richard P. Vlosky, Paul M. Darby, and Dek Terrell Forest Products Society 65th International Convention June 19-21, 2011 Portland, Oregon
  • 2. Outline • What are Green Jobs? • The Louisiana Forest Sector • Study Objectives • Methodology • Results • Conclusions
  • 3. Overview of Green Jobs • Green jobs are well-paying • Green jobs tend to be local jobs • Green jobs contribute directly to preserving or enhancing environmental quality • Green jobs provide pathways out of poverty • Green jobs require some new skills Source: http://www.greenforall.org/resources/green-collar-jobs-overview
  • 4. Green Job Activity Categories • Education, Public Awareness, and Compliance • Energy Efficiency • Green Certification* • Greenhouse Gas Reduction • Pollution Reduction and Cleanup • Recycling and Waste Reduction • Renewable Energy *Unique to our study Source: U.S. Department of Labor
  • 5. Green Jobs Definitions • A green job is defined by its involvement in a green activity – one that helps protect or restore the environment or conserve natural resources. • A primary green job is one that has a primary focus on a green activity. Source: Louisiana & Mississippi Green Job Consortium
  • 6. Green Jobs Definitions Green jobs are: • Jobs in businesses that produce goods or provide services that benefit the environment or conserve natural resources. • Jobs in which workers’ duties involve making their establishment’s production processes more environmentally friendly or use fewer natural resources. Source: Louisiana & Mississippi Green Job Consortium
  • 7. Green Job Category Activities Examples of accurate green job activities Green Job Category Accurate Green Job Activities • Education, Public Awareness and • Certification Training Director Compliance • New Product Development for Home • Energy Efficiency Insulation • Green Certification • LEED Coordinator • Carbon Capture and Sequestration • Greenhouse Gas Reduction Research • Manage Facility’s Storm Water Run- • Pollution Reduction and Clean-Up off • Manufacture Products from Recycled • Recycling and Waste Reduction Materials • Renewable Energy • Fuel Grinding Operation
  • 8. Green Job Category Activities Examples of inaccurate green job activities Green Job Category Inaccurate Green Job Activities • Education, Public Awareness and • Safety Officer Compliance • Every Employee Turns off the Lights • Energy Efficiency at Night • A Fork-Lift Operator in a Company • Green Certification with an FSC Chain-of-Custody Certificate • Greenhouse Gas Reduction • Hybrid Fleet Bus Drivers • Pollution Reduction and Clean-Up • Maintains Cleanliness of Repair Shop • Every Employee Participates in Office • Recycling and Waste Reduction Recycling • Every Employee in a Facility Using • Renewable Energy Solar Energy
  • 9. Louisiana Forest Sector • $3.1 billion economic impact in 2010 • 14 million acres of forestland (50% of land area) • 148,000 forest landowners • Private non-industrial ownership: 81% • Forest products industries ownership: 10% • Public ownership: 9% Source: 2011 Louisiana Forestry Facts – Louisiana Forestry Association
  • 10. Louisiana Forest Sector Louisiana’s second largest manufacturing employer: 12,694 jobs Harvesting and transportation: 8,000 jobs Source: 2011 Louisiana Forestry Facts – Louisiana Forestry Association
  • 11. The Study Funding from the U.S. Department of Labor First study to examine green jobs in the LA forest sector supply chain Study Objectives 1. Characterize green jobs across activity categories 2. Estimate the number of green jobs and wage impact in the Louisiana forest products supply chain 3. Predict growth potential in green jobs in the sector
  • 12. The Study The sample frame for the study included all Louisiana companies in 53 NAICS code categories ranging from logging to newspaper publishers to home center retailers. Forest landowners were not surveyed. Data was purchased from Best Mailing Lists, a national provider. The method of data collection was a mail survey questionnaire. Survey procedures were conducted in accordance with the Tailored Design Method (Dillman 2000)
  • 13. Louisiana Green Jobs Survey Pre-Testing Questionnaires 7,740 surveys mailed, 2,761 were undeliverable, not Revision appropriate, or unwilling to participate Pre-Notification Postcards 251 usable surveys 1st Mailing Adjusted Response Rate=5.0% Reminder Postcards Second Mailing to Non-Respondents
  • 14. Respondent Demographics Which activity/activities best describe your company’s position in the Louisiana forest products sector supply chain? Percent of respondents by activity (n=251) (multiple responses possible)
  • 15. Respondent Demographics Which of the following operations does your company currently have located in Louisiana? Percent of respondents by operations (n=251) (multiple responses possible)
  • 16. Respondent Demographics Percent of Respondents by 2010 Revenue (n=230)
  • 17. Respondent Demographics Respondents are in 50 of 64 parishes in Louisiana (n=228) Highlighted Parishes were represented by survey respondents Red indicates the top 10 parishes by number of responses
  • 18. Results Actions and attitudes toward green activities and jobs (n=237) Statistically Yes No sig. diff. Do you believe sustainability is important to your company? 80% 8% ** Do you believe green practices add value to your company? 53% 27% ** Have your customers ever requested green products? 46% 45% Has your company ever requested green products from a 42% 49% supplier? Are green practices a priority to your company? 31% 58% ** Does your company prefer suppliers with green certification? 25% 52% ** Is your company willing to incur additional costs to provide 15% 63% ** green jobs? *statistically different at α =0.05 **statistically different at α =0.01
  • 19. Results Correlations of Green Attitudes to Revenue, Full-time Employment, Current Green Jobs, and Green Jobs in Five Years Mean of Green Attitudes* Pearson Correlation Sig. (2- n Coefficient tailed) Revenue 0.107 0.105 230 Full-time Employment 0.209 0.001 240 Current Green Jobs 0.309 0.000 232 Green Jobs in Five 0.337 0.000 229 Years *green attitudes represent the mean response to the following questions: • Are green practices a priority to your company? • Do you believe sustainability is important to your company? • Do you believe green practices add value to your company?
  • 20. Results Does your company have Do opportunities exist for any current projects that current employees to move may create green jobs? into a green job category? (n=244) (n=238) Yes (24%)
  • 21. Results If your company has projects that may create green jobs, please indicate which activities below best describe them. Number of projects by category (n=244) (multiple responses possible)
  • 22. Results Please indicate the likelihood of each of the following to spur green job creation within your company. Scale: 1=very unlikely; 2=somewhat unlikely; 3=neutral; 4=somewhat likely; 5=very likely (n=226) *statistically different at α =0.05 **statistically different at α =0.01
  • 23. Results Please estimate the percentage of your employees that currently have green jobs/will have green jobs in five years. (n=229) Percent of Employees
  • 24. Results Percent of accurate and inaccurate green job activity descriptions (n=166 descriptions) • Maintains • Bundle cleanliness of cardboard for repair shop recycling • Safety advisor • SFI Certification • Carpenter •EHS manager Accurate (81%)
  • 25. Results In the Louisiana forest products supply chain: Avg. number of green jobs per company: 2.7 Number of companies: 4,968 Green jobs employment (est.): 13,199 Green jobs annual wages in 2010 (est.): $494.3 million* * Using Oregon average hourly wage rate for a forest sector green job of $18.73/hour as a proxy Source: www.qualityinfo.org/pubs/green/greening.pdf
  • 26. Summary In the Louisiana Forest Sector Supply Chain…… • Nearly a half billion dollars in Green Job wages are estimated to have been paid to over 13,000 employees in 2010. • There are misconceptions about the green job definitions. • Education is necessary to ensure understanding of green jobs so the can be properly measured. • Profitability and Government Incentives were the two strongest drivers of green job creation. • On average, respondents expect the percent of employees with green jobs in their companies to increase 33% in the next 5 years.
  • 27. Questions? Comments? Please Contact: Ryan D. Olson Graduate Research Assistant Louisiana Forest Products Development Center Louisiana State University Agricultural Center Baton Rouge, LA 70803 225.578.7015 rolson4@lsu.edu www.lsu.edu/lfpdc