This document discusses green business management. It defines green management as focusing on the construction process of businesses to produce profits in an environmentally sustainable way. Green businesses operate in a way that solves environmental and social problems. They adopt principles, policies and practices that improve life for customers, employees and the environment. The triple bottom line and corporate social responsibility are key concepts for green businesses, which aim to minimize their environmental impact and offer eco-friendly products while supporting green causes. The scope of green management is designed to efficiently use resources, protect health, and reduce waste and pollution.

1. GREEN BUSINESS MANAGEMENT
By T.Satya Deepthi-MBA(JNTUA)

2. Concept of Green Management
• Green management is not a concept describing new business
management style. Green management describes the construction
(the construction process to be exact) of businesses. In other
words, business management styles focus on the recruiting of, the
management of, and the utilization of competent and talented
employees to produce profits on behalf of the business. Green
management, on the other hand, is the couture method of
producing profits.
• Green business operate in ways that solve, rather than cause, both
environmental and social problems
• These businesses adopt principles, policies and practices that
improve the quality of life for their customers, employees and
environment.

3. Terminologies used
Green
Business
Sustainable
Business
Triple
Bottom
line
Corporate
Social
Responsibility

4. Green Business:
• Green Business, is an enterprise that has minimal negative
impact on the global or local environment, community,
society, or economy—a business that strives to meet the
triple bottom line. Often, businesses have progressive
environmental and human rights policies.
• A business that minimizes the environmental impact of its
activities, offers environmentally friendly products and that
supports green causes.

5. TRIPLE BOTTOM LINE:
• Businesses must pick up the three elements of the
sustainability to help society achieve the interlinked goals of
environmental protection and social equity.
•

6. Sustainable Business
• “Humanity has the ability to make development sustainable
to ensure that it meets the needs of the present without
compromising the ability of future generations to meet their
own needs”
• In other words Sustainability is the careful and efficient usage
of resources by businesses, communities and citizens.

7. • Common characteristics of green companies
are:
i. Minimum use of plastic material
ii. Use recyclable packaging materials
iii. Recyclable Papers
• Importance:
1. To reduce wastage of resources
2. To reduce degradation of environment
3. To save the scarce resources for future generation

8. NATURE OF GREEN MANAGEMENT
• Green Management is designed to reduce the overall
impact of the built environment on human health and
natural environment by:
a) Efficiently using energy, water and natural resources
b) protecting occupant health and improving employees
productivity
c) Reducing waste, pollution and environment
degradation.

10. Scope of Green Management
• Green Foods: Green business ideas allows people too grow
“garden parks” or small seeded trays that can be placed
anywhere at your surroundings.
• Green Consulting: Green consulting is the one of the best low
budget businesses. All you need is to know best advertising
methods for business and need a mobile or email id, so that
people can contact.
• Green vehicles: Using of electric scooters an small electric
cars. The cope is endless – once you start thinking about your
environment for the pollution free and fuel saving market.
• Green Appliances (energy star logo)
-LEED