The document discusses opportunities for public-private cooperation between USSOUTHCOM and private sector partners in areas like disaster relief, humanitarian assistance, and addressing transnational challenges. It provides examples of how partnerships have added value for both parties by leveraging resources, expertise, and developing advocates. Guidelines are outlined to ensure engagements are legal and avoid issues like outsourcing or direct donations. The summary focuses on the key topics and opportunities discussed in the document.

1. U.S. Commercial Service
The initial stages of a structure and
methodology for public private
cooperation in Disaster Relief (DR)
and Humanitarian Assistance (HA)
programs
Sustainable Disaster Relief Housing, October 27-28,
Ottawa, Ontario, Canada

2. Title Slide
USSOUTHCOM and Public Private
Cooperation

3. The Private Sector and the
Military
In this time of contractionary fiscal policy and
with the focus of the present administration on a
whole of society approach, it behooves agencies
and businesses to seek ways in which each
organization’s mission, strategy, challenges, or
vision can be complemented by the other.

4. Our Vision and Mission
Vision: We are a joint & interagency organization supporting US
national security interests, and with our partners, improving
security, stability & prosperity in the Americas.
Mission: We are ready to conduct joint & combined
full-spectrum military operations & support whole-
of-government efforts to enhance regional security
& cooperation.
Ensuring the forward defense of the United
States

5. Combatant Commander
USSOUTHCOM
Senior Enlisted Leader
SGT MAJ Espinal
General Fraser
Headquarters
Civilian Deputy to the Commander
Military Deputy Commander
& Foreign Policy Advisor
VADM Kernan
Ambassador Carmen M. Martinez
Chief of Staff
J1 J2 J3 J4 J5 J6 J7 J8 J9
Manpower & Intelligence, Operations Logistics Strategy, Comm. Theater Resources & Partnering
Personnel Surveillance Plans & System Engagement Assessments
& Recon Policy Dominance
Services Interagency Partners
Army Marine Corps Navy Air Force Coast Guard
Liaison Officers Homeland State NGB Commerce Defense
Security
Brazil Canada Chile Colombia Peru Uruguay
Partner Academic Institutions Justice USAID Energy Treasury
Western Center for Naval Small Craft School of
Hemisphere Inter-American Inter-American
Hemispheric Defense College Air Forces Instruction & International
Institute for Defense Studies Academy Technical Graduate Studies Intelligence Agencies
Security Training School
Cooperation

6. Challenging Conditions
Poverty Challenging Conditions Corruption
 Unequal wealth
distribution
 Unemployment
 Social class exclusion
 Impunity
 Weak Government
 Porous Borders
Legend: Legend
% of population 7-10
below poverty line Only Chile and 6-6.9
0-20 Overall poverty 5-5.9
20-40
Barbados rate
rate for the 4-4.9
40-60 above 7.0 on 3-3.9
region is 33.0% Transparency
60+ 2-2.9
No information International’s 0-1.9
Source: ECLAC; CIA World Fact Book CPI 2010 Index
Source: Transparency International CPI 2010
Transnational challenges require cooperative action with and among nations.

7. Specific Focus Areas
Illicit Trafficking Military Training &
Exercises
Peacekeeping Operations Humanitarian Assistance /
Disaster Relief

8. SCJ9-Public Private Cooperation (PPC)
WHAT IS IT?
 Cooperation and collaboration with partners…
– NGO
– Business
– Academia
…to create communities of interest/action in
support of security and stability in the region.

9. Value Added to the Private Sector
It needs to make good business sense
 Showcase Corporate Social Responsibility Initiatives
(Transform the way the customer sees
your products and your company )
 Leverage association with the
U.S. military (and its perceived
values - stability, strength, growth)
 Build better situational awareness
(Market Intelligence)
 Foot in the door for future business
opportunities (Network on a local and
national level)

10. Why Work with Businesses & NGOs?
 Underscore linkage between security and economic
development (reinforce sense of social responsibility)
 Leverage resources and expertise of specialized
communities
 Reinforce NGO/business
stake in stabilizing countries
and regions
 Develop advocates for DoD
activities/goals
 Develop sense of common purpose

11. Legal Guidelines
 No “outsourcing” of essential tasks
 No solicitations for support
 No direct donations
 No quid pro quos
 No exclusivity

12. Types of PPC Engagements
 Discussion of security/development interrelationship
– Interaction at multiple levels with Chambers of Commerce,
trade associations, CEOs, Academic Centers, etc.
 Analytical work on key challenges
– Study on vulnerabilities of drug trafficking
organizations (DTOs) Drug Trafficking
Organization Report
 Operational Cooperation
May 2010
– Steady state – sustainment of exercise Business Executives for
National Security
construction projects; New Horizons/Beyond the
Horizon/ Continuing Promise missions
– Crisis – contribution of resources, transportation, expertise
12 to meet critical humanitarian needs

13. Haiti Public Private Partnerships
•Collaborated with business and NGO
partners to bolster relief efforts
•Coordinated donation of supplies (medical,
water, food, engineering equipment) worth
$36.2 million
•Augmented the mission with 184 NGO
medical specialists and translators (36,064
man hours) (U) With supplies distributed by the American Red Cross in Croix
In-Kind Donation Break Down
des Prèt
Transportation :
• $1.8 million pro bono private sector flights and services
• Transported relief supplies /rescue workers
• SATCOM for portable FAA tower at Port au Prince
Medical Supplies and Services:
• > $30 million value (>250,000-lbs, including pharmaceuticals)
• 83 Creole translators on USNS Comfort
• 101 NGO medical professionals on USNS Comfort
Water:
• $2.8 million in bottled water
• 2 wells: 1,960,000 gallons daily
• Purification systems: servicing > 150,000 people daily
Equipment & General Supplies:
• $ 1.5 million heavy construction equipment (backhoes, graters,
forklifts)
13
UNCLASSIFIED
• > 1,000,000 lbs of supplies (tents, blankets, food etc.)

14. Continuing Promise Missions
2009: USNS COMFORT (T-AH-20)
• 24 NGO/PVO entities participated
• NGOs donated over $4M of medical &
humanitarian supplies (gifts-in-kind (GIK))
• Augmented mission with 84 medical
specialists and total of 271 NGO personnel
• Operating room capacity increased 30%
2010: USS IWO JIMA (LHD-7)
• Over 120 medical/veterinary specialists
• Donated over $2M of GIK
2011: USNS COMFORT (T-AH-20)
• Over 500 medical/veterinary specialty billets
and Pediatric Ortho Surgeons to Medical
Techs
• Donated over $2M of GIK

15. Humanitarian and Civic Assistance
FY 10 – 76 MEDRETES/MEDCAPS • Medical Readiness Training / Exercises
Patients Treated: 276,827 Caribbean (31) (MEDRETES), Engineering, Civil Affairs:
Animals Treated: 15,102 Dom Rep (BTH) 7
Surgeries: 1,017 – “Activities to promote the specific
Guyana 11
Trinidad Tobago 3 operational readiness skills of US
Central America (36)
Belize 3 Suriname (NH) 3 Forces”
El Salvador (BTH) 4 Haiti (NH) 7
– Improves joint training readiness of
Guatemala 6 United States military Engineer,
Honduras 15
Panama 4 Combat Support, Combat Service
Nicaragua 2 Support , and Medical units
Costa Rica 2
– Provides tangible benefit to host
Andean Ridge (16) nation: engineer construction,
Colombia 10 rudimentary road construction/repair,
Ecuador 2
Peru 4 water wells, medical outreach
SOUTHERN CONE (6)
Paraguay 6
MEDRETEs Beyond The Horizons (BTH) New Horizons (NH)

16. Project Opportunities – Beyond the
Horizons/New Horizons
 5 clinics, 7 schools, 1 community center,
12 MEDRETEs, 3 new construction projects,
2 renovation projects
 Standard school requirements
are furnishings, school supplies
for kids, and sustainment funding
 Standard clinic requirements are
basic equipment and medical
supplies
 Exercises will take place in the Spring-Summer of 2012

18. Port Resiliency Program (PREP)
Dr. Teo Babun
Executive Director
Americas Relief Team
Andres A. Calderon
Associate Director
Stephenson Disaster Management Institute
Louisiana State University

19. PREP Mission
By working through local universities or learning institutions
to conduct port (airport and seaport) resiliency analyses,
training, and support, we seek to understand and help local
communities build their capacity to provide sustainability
and continuity of operations during disasters.

20. Local Approach
 Start at the local level
• Resiliency becomes an
emergent cultural value
 Create an integrated framework
• Bridge local and industry
knowledge
 Collaboration
• Provides for sustainable,
stable, equitable, and cost-
effective measures to reduce
vulnerability. (2)
(2) Mercer, Jessica, Ilan Kelman, Lorin Taranis, and Sandie Suchet-
Pearson. 2010. "Framework for integrating indigenous and scientific
knowledge for disaster risk reduction." Disasters 34, no. 1: 214-239.
Academic Search Complete, EBSCOhost (accessed August 11, 2011).

21. One Framework
•One Framework
•Principles
•Robust Plans
•Proven Process
•Mature
•Coordinate
•Build local capacity

25. Creative Partnering
Innovative
Cooperative Commitmen
Solutions to Partners
Responsive
25
WHOLE OF SOCIETY SOLUTIONS

26. The U.S. Commercial Service can
help small businesses in your
community

27. The U.S. Commercial Service
• Worldwide network
• 105 Export Assistance Centers throughout the U.S.
• 157 offices in 84 countries
• Comprehensive solutions to international trade
challenges
• Helping U.S. firms realize their export potential
• Advocating on behalf of U.S. businesses abroad

28. Our Services
• Business Counseling
• International Market Research
• Customized Market Analysis
• Finding Overseas Representation
• Trade Promotion Events

29. How to contact us
United States Southern Command
9301 NW 33rd St
Doral, Fla. 33172
(305) 437-1649(DSN prefix: 567)
Fax: (305) 437-3087
Email: William.Lawton@trade.gov
William.Lawton@hq.southcom.mil
www.export.gov
http://www.southcom.mil/ http://www.buyusa.gov/