The presentation by Ian Capstick discusses the evolution of social media's impact on community building, highlighting a significant increase in traffic sourced from social platforms. It emphasizes the importance of utilizing social media on a budget, illustrated by successful fundraising efforts during the BC election. Key concepts include the role of social media in facilitating connections, sharing information, and the challenges posed by online interactions.

1. Social Media &
Community Building
on a shoestring budget
a presentation by Ian Capstick
to the Quebec Community
Groups Network

2. 2005: 60% of traffic came from Google
2009: 65% comes from social media
- Véronique Marino at #rendezvous09 Citizens Media Conference

3. Private Initiation Corporate Initation
0 15 30 45 60
Very believable
Somewhat believable
Not Very believable
Not at all believable
I’m not sure

4. Do you have a budget devoted
specifically to social media?
12%
15%
Is this budget for social media more
73% or less than what it was last year?
0 18 35 53 70
No budget
Social Media Budget More
Refused
Same
Less

5. During BC election the Tyee asked its’ audience to donate to cover the
costs of election coverage. They thought they could raise $5000.
They raised $25,000.
- David Beers, founder of the Tyee, #rendezvous09

6. This is not social media.

7. This is social media.

8. wo rld wid e
R E A C H
in an instant

9. Where it all started

10. “Social media is media designed to
be disseminated through social
interaction, created using highly
accessible and scalable publishing
techniques. Social media supports
the human need for social
interaction with technology.”
- Wikipedia

11. Infinite connections, yet only some matter

12. Connected conscious, global intelligence

13. Connecting Canadians

14. Humans gather

15. Unfamiliar territory

16. The cocktail party principal

17. Diversity of opinion

18. Power of the crowd vs. power of one

19. Finding the right tools: fish or build?

20. Social media salad

21. Facebook

22. YouTube

23. Wikipedia

24. Twitter

25. Linked In

26. Flickr

27. Social media work-flow

28. Key to success

29. New growth area

30. Social Media building materials

31. “Customers can evaluate the worth of
products and services at levels not possible
before. Employees share formerly secret
information about corporate strategy,
management, and challenges. To collaborate
effectively, companies ... have no choice but
to share intimate knowledge...”
- Don Tapscott, author & researcher

32. Social Capital Creation

33. Social Capital Evaporation

34. Trolls and other demons

35. the iPhone “ it ” factor

36. ideas matter to those who create them

37. Perspective is everything

38. If you can’t count it, it didn’t happen

39. Keeping your eye on the goal

40. Social media crash diet?

41. Don’t get it? Ask the community

42. Remember the “cocktail party” principal